Get event insights at your fingertips in our 2026 event benchmarks report DOWNLOAD NOW
Bizzabo Logo
Pricing
Bizzabo Logo
The Bizzabo Podcast

Event Experience

We’re back for a new season! Join us for in-depth conversations with the event industry’s hottest leaders as we discuss their challenges, successes, and more.
Search Press
Episode 33 / April 1, 2020
Event Leadership

33 | Sara Gorlick, Rakuten: Event ROI and Leading with Resiliency

Sara Gorlick (VP of Events at Rakuten) shares how to tie events  to larger business outcomes, how to create a strategy to measure event ROI, and what it takes to lead through adversity.
Episode 32 / March 18, 2020
Event Leadership

32 | Nani Shaffer, Demandbase: The Power of Events in ABM

Nani Shaffer (Senior Director of Demand Generation & Marketing Operations at Demandbase) shares how events can be part of a larger account-based marketing strategy, how to align event KPIs with goals, and why event teams should think like sales teams.
Episode 31 / March 4, 2020
Event Leadership

31 | Heather Odendaal, WNORTH: From Grassroots to a Global Brand

Heather Odendaal (CEO of WNORTH) shares how her career in events led to the launch of WNORTH. We also discuss content, speakers, and scaling an event community from grassroots to a global brand.
Episode 30 / February 19, 2020
Event Leadership

30 | Gianna Gaudini, SoftBank Vision Fund: The Holy Grail of Event Planning

Gianna Cardinale Gaudini (Global Director, Head of Events at SoftBank Vision Fund) shares takeaways from her book The Art of Event Planning. Along the way, we discuss the value of finding your niche as an events professional, how to hire for an events team, the importance of finding balance in a busy schedule, tips for working with agencies, wine recommendations, and much more.
Episode 29 / February 5, 2020
Event Leadership

29 | Erin Flannery, Lattice: User Conferences, Kickstarting an Event Program, and More

Erin Flannery (Head of Events at Lattice) shares her thoughts on prioritizing budget within a growing event program, launching a user conference, sponsorship negotiation, feels vs. metrics, where direct mail can fit into a larger event marketing strategy, scavenger hunts, and much more.
Episode 28 / January 22, 2020
Event Leadership

28 | Chris Duke, Rubrik: Empathy in Events

Chris Duke (Senior Manager, Global Event Marketing at Rubrik) shares his thoughts on leading with empathy, working with agencies, launching a global field marketing campaign and user conference, event exhibition strategy, and his final verdict on the latest entry in the Fast and Furious franchise.
Episode 27 / January 8, 2020
Event Leadership

27 | Trista Myers, Salesforce Ventures: Dreamforce, Venture Capital, Multiple Event Partners, and Bread

Trista Myers (Head of Events, Salesforce Ventures) shares a behind the scenes look at Dreamforce, how Salesforce Ventures creates executive experiences, tips for working with multiple event partners, baking recipes, and why you should never sell yourself short when interviewing for your next role.
Episode 26 / December 18, 2019
Event Leadership

26 | Monique Ruff-Bell, Money 20/20: Making Big Events Feel Small and Supporting Women in Leadership

Monique Ruff-Bell (Events Director at Money20/20) discusses Cannes Lions, growing your career with mentors and sponsors, how to make big events feel small, supporting women in leadership and speaking roles, and singing karaoke around the globe.
Episode 25 / December 11, 2019
Event Leadership

25 | Andréa Long, Twilio: Driving Diversity and Inclusion Through Events

Andréa Long (Global Diversity Events Manager at Twilio) discusses Twilio's After Hours Events program, how employee resource groups can be a powerful catalyst for change, diversity and inclusion best practices, advice for underrepresented attendees, Ben & Jerry's, and the merits of weighted blankets.
Episode 24 / December 4, 2019
Event Leadership

24 | Helen Stoddard, Twitter: Driving Revenue with Events (#PinkSweats)

Helen Stoddard (Head of Global Events at Twitter) discusses what it takes to create buzzworthy events, why B2B and B2C events aren't really that different after all, and how events help drive Twitter's revenue strategy. #PinkSweats
Episode 23 / November 20, 2019
Event Leadership

23 | Karen Merritt, LinkedIn: Talent Connect, Customer-centricity, and Space Mountain

Karen Merritt (Head of Owned and Operated Events, LinkedIn) shares a behind-the-scenes look at Talent Connect, how she and her team take a customer-centric approach to events, tips for creating networking opportunities, thoughts on segmenting audience data, and what marketers can learn from Disney Land.
Episode 22 / November 13, 2019
Event Leadership

22 | David Adler, Bizbash: Caviar, Gummy Bears, and the Future of Events

David (CEO and Founder of BizBash) discusses the most unconventional fundraising story that you’ll ever hear, how BizBash developed an event series from their online brand, tips for securing event sponsors and partners, what it means to be a collaboration artist, the value of events in a multi-channel marketing strategy, and restaurants.
123…11121314

Available Wherever You Get Your Podcasts

Want to be a guest on Event Experience?

Ready to host better events?

magnifier