Discover how SEMrush increased operational efficiency, surfaced powerful insights and achieved an event app adoption rate of 75% with Bizzabo.
An exclusive, recorded session featuring marketing leaders from Looker. Watch on-demand to learn how they've scaled the JOIN event brand with a focus on data-driven strategy.
Allen Yesilevich (VP of Marketing + Growth, MC²) shares a behind-the-scenes look at how agencies work, the power of emotion in events, the history of MC2, and the most terrifying activation that I've ever heard of.
Kendyl Wright (Founder of LOUDER Experiences) shares her perspectives on working in-house and at agencies, challenging institutional norms, battling anxiety, and her personal journey to founding her own experiential agency.
John Heiman (Director of Experiential at Sprint) shares how Sprint’s event strategy has changed over the years, how his team is making complex technologies more accessible with immersive activations, event ROI, empathy, and Fortnite.
Colleen Bisconti (Vice President of Global Conferences and Events at IBM) shares her perspectives on how the events team at IBM has become more data-driven and agile over the years, leading a team of 350 event marketers, event design, and personalization.
Discover how ServiceTitan uses Bizzabo's Event Success Platform to scale their event operations and deliver personalized educational content to their users.
Each month we interview an events professional who is breaking the mold. This month we spoke with Elina Jutelyté—the senior events manager at Showpad—about scaling a global events strategy, identifying events that bring the best ROI, and accelerating event growth.
Dana Pake (Senior Director of Global Experiences at InVision) shares her UX-focused approach to events, what it’s like to work as part of a globally distributed team, how to hire for a rapidly growing events program, and what it means to lead with resiliency.
Carina Bauer (CEO at IMEX) shares a behind-the-scenes look at the world’s largest events industry trade show and her thoughts on sustainability, mental health, and finding a good cup of coffee in Las Vegas.
Hugh Forrest (Chief Programming Officer, SXSW) shares his perspectives on curating great content, maintaining a strong sense of community at a rapidly growing event, and the role of in-person interactions in an increasingly digital world.
Kira Willner (Executive Director of Brand Experience at Barron's Group, a Dow Jones Company) shares how her team is breathing new life into brands with live events, balancing the needs of sponsors and attendees and more.
Lindsay McKenna, VP of Revenue Marketing at Yext, discusses how events can be used to define a company brand, the importance of sales/marketing alignment, and branded fruit.
An exclusive, recorded discussion with marketing leaders from Gainsight for an exclusive look into Pulse, their 6000+ annual user conference.
Searching for event software? This guide will help you find the right one. Compare leading event software platforms and get a free workbook.
An exclusive, recorded discussion with Outreach's Melissa Westendorf, Director of Events, and Lauren Alt, Demand Generation Manager, on scaling Outreach's Unleash Conference. Watch on-demand.
In this report, we review the rise, value, and pre-dominance of an Account-Based Marketing (ABM) strategy, with data and insight on the appropriate account coverage, sales collaboration across teams, and essential skills, tools and technology to guarantee the success of your ABM strategy. In partnership with the ABM Leadership Alliance.
In this Event Heroes Spotlight, we speak to Amy Herman—Sr. Program Manager at ServiceTitan—about structuring effective customer training programs, leveraging event data for content programs, and what event marketers can learn from teaching children.
Discover how Gainsight uses Bizzabo's Event Success Platform to scale event operations and arrive at a single source of truth regarding their largest annual conference to date — Pulse.
Take the free event technology assessment to understand how you can better use technology to create industry leading events that address the four stages of the event success lifecycle.
Each month we interview an events professional who is breaking the mold. This month we spoke with Maddie Vesey—the events lead at InsightSquared—about scaling a company conference, launching an event roadshow, account-based marketing and Boston.
Watch the webinar recording to see how SaaS event experts from leading brands plan successful conferences.
Join Bizzabo and special guest Jinal Kinsara of Boomset to learn how to build an integrated event technology stack for better on-site event management.
In this guide, learn how you can strategically integrate event technology to address all aspects of your event marketing strategy.
Join Bizzabo and special guest Corbin Ball for a tour de force discussion on where the future of events will lead. Topics include: artificial intelligence, cross event analytics, data security and GDPR, event roadshows, and event tech platforms.
We surveyed over 400 senior marketers to learn how they think about live event strategy. This report provides readers with insights into the most successful organizations.
Learn how to hit your marketing targets by using events to acquire new leads, and to accelerate existing leads through your funnel. See how you can attribute revenue to your live event strategy using straight-forward event marketing strategies perfected by Bizible and Bizzabo.
In this 40+ page ebook, readers will set off on a journey through the most impactful event trends of 2018. These include: effective use cases of artificial intelligence and virtual reality at events, the current state and future of the mobile event app, the need for heightened data security, the impact of accurate event attribution.
The data shows that email marketing plays a significant role in the events industry and will continue to do so in the future. Learn how to create an email marketing strategy that directly addresses your needs as an event marketer.
Learn how to create a complete event marketing strategy with our fun and comprehensive ebook. It is so packed with best-practices, even the most experienced event marketers will learn something new.
Just like technology, the events industry is constantly evolving. Going into 2017, event professionals will need to be familiar with chatbots, shared economies, new title changes, and more. This free eBook will provide readers with in-depth knowledge and tips on the biggest event trends of 2017.
Greenbook is one of the foremost market research companies in the world. Every year they hold several global conferences to create connections within consumer insights by bringing together the most innovative voices in the industry.
This ebook is intended to be an easy to reference guide for both beginner and expert event organizers. We provide readers with six separate glossaries to help illuminate key aspects of event planning. From the basics to event marketing and technology.
Readers will find a collection of 5 essays on social media strategies and tactics for event organizers and event marketers.
Get started maximizing the value of your event app - download the free guide now!
On average, event planners spend 30% of their budget on event venues. The Event Planner's Guide To Choosing Innovative Event Venues is designed to teach event planners how to search for, select and design venues that feel truly inspiring.
Often planning an event can feel like flying in the dark. It is hard to know if the right choices are being made until after it's too late. This free ebook will teach readers how to collect and analyze valuable event related data before, during and after an event.
Learn how expert event planners attract big brands through innovative event sponsorship packages that provide great exposure while delighting attendees.
Learn how to promote an event on Facebook using proven and innovative tactics to increase registrations and engage attendees.
Learn from events that have successfully promoted event sponsors, and discover ways to create innovative sponsorship promotion campaigns.
Dive into 5 examples from events like TED, SXSW and Blog Her to see how the world's best events successfully promote event sponsors.
Learn how to email potential event sponsors so that they'll actually respond.
Learn how to design a breakout session that informs and inspires conference attendees by following these proven tips.
Having a content strategy is to engage with your attendees on every meaningful level. Here are 3 simple steps to create a content production for events.
Learn from five examples of how organizers promote event sponsorship opportunities on their event websites. Start attracting brand name sponsors today!
What's inside: A guide to every major event planning association. Learn about benefits of joining, how to get involved and see joiner's fees.
New research suggests that the event word is changing quickly. Attendees are turning to new channels to research and engage with conferences.
Learn to plan the perfect corporate event! Engage attendees, please stakeholders and create a memorable experience by following this guide!
Here are the 60 most influential event industry thought-leaders according to data. Learn more about each one, and easily follow them on Twitter!
Here's how to choose the right event management software for you. Everything you need to find a platform you'll live!
Discover the best event planning conferences to attend in 2016 with this thoroughly researched directory. Find the ideal events to attend here!
The event planning industry is increasingly turning to event technology solutions, and many of you are probably searching for a world-class event planning platform to help you create better and more successful events. We'll share a few tips with you to help you do just that.
Event planners have a Hierarchy of Needs that must be satisfied in order to plan a successful event.
Marketing personas are a powerful tool that you can use in order to properly target the right potential attendees.
We’ll be discussing three tools that you can use to increase the productivity of your event planning team.
We’ll be discussing the three things you should be asking event tech salespeople.
We’ll be talking to you about one proven method you can use to measure the satisfaction of attendees after an event.
Here are the 4 things you need to know when building an event email marketing campaign.
After signing with Bizzabo, The Drum was able to address each one of their main pain points. They were able to customize and create their own beautiful event website, ensuring that their brand and messaging stayed consistent.
We’ll be discussing the three types of Google PPC ad formats event marketers should master in order to promote an event.
We’ll be sharing with you 3 quick ideas to take your event website to the next level.
We’ll be discussing how event organizers can use Instagram to market an event with their 3 ad types!
During this information-packed webinar, we'll discuss proven strategies the best organizers use to optimally market their events to attract more registrants and to better engage event attendees before during and after an event.
This 35-minute webinar will provide attendees with an in-depth guide to setting up productive ad campaigns to market an event or conference.
Now is your chance as an event planner to become a live video master before you lose your first-mover advantage. Captivate potential attendees and actual attendees like never before thanks to live video!
Considering that 93% of all online experiences begin with organic search, organizers should learn the basics of SEO in order to drive more qualified visitors to event websites and to ultimately increase event registrations.
Attendees will learn how leading conferences create valuable networking experiences.
Learn how Bizzabo's platform helped South Summit significantly increase their social impact and overall attendee engagement.
Social Media Marketing World (SMMW) is the world's largest social media marketing conference that draws marketing experts from across the globe.
Franchise Update Media, a global leader in providing franchising audience intelligence and market driven data, curates 4 main conferences a year.
The National Partners’ Forum focused heavily on the firm’s vision and strategy, as well as providing opportunities for all of BDO’s Australian Partners to get to know each other better.
Event planning can get very overwhelming, which makes time management and prioritization such key factors for success. So to help out, we're here to offer 3 tips on how to better prioritize when planning your event.
ILEA
Besides networking with professionals from the industry and offering business opportunities, the International Live Events Association focuses on providing a community for event planners to build relationships and work together to creatively develop the events industry.
Hello event organizers and event marketers and welcome to a short Bizzabo Video! Today, we’re talking about three Facebook advertising tools you must know about.
Today we’ll be discussing some of the key ways you can easily upgrade your Linkedin profile to increase visibility and build strong relationships with colleagues and prospects through LinkedIn.
According to a study by Event Manager Blog, 40% of event professionals already use event apps. Recently, a series of wide-sweeping changes in the Apple App Store have dramatically changed the industry. This is what you need to know.
We spoke with eight event marketing experts about event lead generation tips, strategies and perspectives. The result is a 50+ page eBook that is guaranteed to change the way that readers think about events.
In the next year, $77 Billion will be spent on digital ads. It marks the first time in history where digital ad spend will outspace TV ad spend. Savvy event marketers are already using digital ads to market an event, it's time for you to get in the game too.
Convene’s principal architect, Brian Tolman, a legendary designer of spaces for Fortune 100 companies, has created a system of typologies for the various meeting types that meeting planners care about most. These typologies have uncovered 6 key trends that event venues should have in 2017. Incorporating these trends into your 2017 event calendar is critical to attendee success.
Readers of Cracking The Content Code will learn how to use content marketing principles to promote an event or conference using proven and cost-effective strategies.
L“With ABM, event marketers can now invite the right people with decision-making power and attract them with topics and speakers that resonate.”
This report provides marketers and event organizers with the necessary data to justify a 2018 live event strategy to your leadership team, or to clients.
This free ebook will show readers how to integrate event data to other platforms so that teams can work smarter and more effectively to make live events more successful.
Live events are the cornerstone of great businesses. As part of brand-building initiatives some of the world's most valuable companies have invested in creating remarkable user-conferences designed to attract press attention, build brand loyalists and generate new customers.
Crafted by event planning experts, this eBook will help event planners to understand the essential principles of event design.
In today’s experience-driven world, engaging and motivating your meeting and incentive guests is essential. However, only leaning on best practices can create a sense of “better sameness,” resulting in disappointed guests. How do you ensure positive guest experience, brand alignment and business objectives are achieved? By applying experience design principles based on neuroscience that provide a total program experience—from the beginning to end of your event.
100 carefully vetted tools to help you better plan and execute an event, conference or meet-up.
It's a question every event organizer has asked at some point: what's the best way to find, pitch and keep event sponsors? Finally, that question is answered with this comprehensive eBook.
Learn how to improve your live event lead generation strategy by attending this free webinar on June 27th. Attendees will learn how Sales Hacker, the organizers of Sales Machine Summit and experts in all things B2B sales, build highly successful live event lead generation strategies.
Planning a successful event from start to finish with no tools is like walking into a lion's den with a basket of food - it's hard to survive. In this webinar, you'll learn the top 24 most impactful event tools that will help you boost productivity, create quality content on the fly, and market your event strategically and effectively.
This webinar focuses on how to increase revenue at each event and understand the important points brands consider when purchasing event sponsorships.
The majority of senior marketers intend to organize more events next year than they did this year. That's because live events are an effective way to attract new accounts and engage existing accounts. This webinar recording will teach viewers how to create a live event marketing strategy that fits into your overarching ABM plans.
Watch this free webinar created by Bizzabo and Glisser and learn how to effectively measure ROI. This webinar is perfect for event marketers searching for a way to understand how live events impact lead generation, sales acceleration, and customer retention.
Apple just released a major announcement that will change white label event networking apps as we know them. A new rule to the Apple App Store, item 4.2.6, will impact how event organizers go about creating white label event apps. This webinar recording will explain what these changes mean for organizers, exhibitors, and vendors.
We’ve filled this guide with easy to execute steps that will help you improve your event website’s SEO performance. Better search engine performance means you’ll reach more potential attendees, and in turn, will sell more tickets.
If you dismiss Snapchat as a fad or something only kids do, you’ve been missing out on an engagement tool hundreds of millions of people are addicted to. Snapchat isn’t the right fit for all marketing strategies but when you understand it, you’ll know when to use it for dynamic results.
The “Event Professionals of Tomorrow” Survey sought to gather information regarding event planning best practices through direct insight from event professionals.
In this free eBook, readers will discover how live events can empower them to transform every aspect of their marketing strategy.
Search Engine Optimization aka SEO is one of the most important acquisition channels available to event organizers. Considering that 93% of all online experiences begin with organic search, organizers should learn the basics of SEO in order to drive more qualified visitors to event websites and to ultimately increase event registrations.
Planning a successful event from start to finish is no easy feat, and it can be even harder to figure out how to measure how successful your event is. However, with the right tools you can keep your finger on the pulse of your event's success and create experiences that wow your attendees, sponsors, and bottom line.
Learn more about how the Bizzabo platform electrifies events for event organizers!
The 12 all too common feelings everyone has when planning an office holiday party, as told by adorable GIFs.
Take a break from reading about best practices and learning about the latest app that will save you time.
The Oscars draw millions of viewers across the world. But it wasn't always that way. Learn the history of the Oscars, and what event planners can steal from it.
Looking for an amazing event venue in Boston? We researched 20 of the most popular and best reviewed venues to save you the hassle.
So you’ve decided to host an event in the historic capital of the USA? We’ve put together a list of 20 outstanding event venues that will wow your attendees!
The entertainment capital of the world, Los Angeles, boasts an eclectic set of attractions from the Hollywood walk of fame, to delicious ethnic cuisine, beautiful beaches and hi-glam night life. With tons of venue options for hosting an event, here are 25 of the best Los Angeles event venues to check out.
San Francisco has a lot going for it. Not only is it a hub for technical innovation and creativity; it is stunningly beautiful, both naturally and architecturally. This list of San Francisco event venues features over 50 stunning locations.
Canada's largest city and North America's fifth most populated municipality. Toronto is one of the most multi-cultural cities in terms of its cultures, languages, arts and people. Here are 30 event venues in Toronto that we think attendees will love.
The Big Apple never fails to deliver stunning event venues, so we’ve compiled a list of 16 venues for your event. These New York City venues are dividing into specific event themes or categories for your convenience.
From gathering speakers to securing sponsors, your to-do list seems to be never-ending. To make it easier, here are 10 tips for choosing a great venue for your next corporate event, conference or a trade-show.
Join us in taking a look at how technology can help you drive success at every stage of the event lifecycle: before, during and after events.
What is event management software? What is the best way to use it? And generally speaking, why do you need it? In this guide, we’ll tackle these questions and more.
Welcome to the most comprehensive ungated list of event tools on the internet. Whether you are an event planner or marketer, you'll find what you're looking for.
While you're wading through endless checklists and last-minute mishaps, it can be hard to make sure you’re on track. Don’t worry, each event app on this list can seriously help you out! We’ve put together a list of 10 apps that every event planner needs to stay afloat.
Virtual and augmented reality are changing the way that organizers, sponsors and vendors engage with attendees at events. Here's the what, why and how of VR and AR.
To help your sponsorship acquisition strategy, here are 10 tips on how to best position both you and your event in front of ideal sponsors.
Learn about event registration and ticketing best practices to ensure that your event or conference attendees have a seamless experience.
Master the principles of landing page copywriting and design to build the perfect event registration landing page that will help you register more attendees.
Complete your marketing strategy with this comprehensive guide to event marketing for 2018. Includes tips, best practices, ideas, resources, and examples.
Learn how to measure, track and attribute event marketing ROI in this comprehensive guide. ROI models, attribution models, event technology tips and more await!
Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet!
Are you looking to create the perfect event email marketing strategy? Check out this list of 20 exceptional event email examples and be inspired!
What does it take to craft the perfect message? This infographic sheds light on creating and sustaining an effective event marketing email campaign.
Event marketing is the single-most effective channel for promoting live events. Check out these 15 awesome tips to maximize your email marketing campaigns!
Discover how to leverage event data to increase open rates, drive registrations and achieve event success—all through effective email segmentation.
The best 2018 tech events all in one place. Discover over 130 outstanding tech conferences, summits and trade shows happening across the world.
Here is a list of the best marketing conferences of 2018. These events focus on a wide range of topics from SEO, to social media, to content marketing and more.
Discover over 50 of the best events for women in technology happening in 2018. This up-to-date directory is your guide to empowering tech conferences for women.
The most authoritative guide blockchain events on the web. Discover blockchain events and conferences happening throughout the world in 2018 and beyond. Includes Bitcoin events, Ethereum events, Altcoin events and more!
Looking to create an outstanding event in the UK? Check out this list of Top UK Event Agencies and expand the possibilities of your event vision!
Looking for an event or experiential marketing agency? Look no further. We've compiled the most comprehensive list of event agencies on the internet. No joke.
How can you measure the impact of an event on your audience? Is it even possible? Read on to unlock the secrets of audience engagement and how to measure it.
Learn about three advanced event management methods to engage event attendees before your event.
Discover 4 ways event organizers can build event check-in experiences that attendees will actually enjoy. Get best practices, inspiration and tools!
Learn how to plan, launch and market a crypto or fintech event by attending this webinar presented by Bizzabo!
Learn what leading marketers have to say about scaling event strategy to achieve meaningful ROI.
Featuring industry thought leader Matt Heinz of Heinz Marketing, learn the secrets and tactics proven to bring better organizational alignment and execution of your events.
Securing valuable event sponsorships for your events can be intimidating. During this webinar, hear from Sales Hacker's Head of Partnerships Scott Barker on how you can build a repeatable framework to land the biggest sponsors.
Featuring the founder of Growth Marketing Conference, Vasil Azarov and the founder of Traction Conf, Lloyed Lobo, gain access to the tips and tricks used to skyrocket event registrations.
Join Britta Schellenberg, the VP of Corporate Marketing at Brightcove to learn how to use video content to market events, and engage event attendees.
Discover how to boost registrations for your events through social media, email marketing, SEO, video and more in this comprehensive guide to event promotion strategies.
This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content.
This month we spoke with Stephanie Hannah, the Director of Strategic Marketing at Trace3, about growing an event, running an awards show, and delivering a blockbuster conference experience.
This month we spoke with Vasil Azarov, Co-founder of Growth Marketing Conference, about starting a career in events, building an event brand from scratch, and how to be smart with event partnerships.
This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event.
Get ready to discover KPIs that will help you both achieve event success and justify your event strategy.
Looking to build a corporate event management plan but not sure where to begin? Check out this article to learn the top best practices that lead to a strong corporate event management strategy.
As businesses scale, their needs do as well. In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples.
Event registrations are the foundation of all event KPIs. Learn everything you need to know about event registrations in this comprehensive guide.
Is your event budget setting you up for success? In this guide, we'll look at tips, best practices and examples for creating a reliable event marketing budget.
Looking to take your event on the road? Learn all of the ways to create a successful event roadshow series with this comprehensive guide.
Mobile event and conference apps have now become a pillar of the event experience. In this guide, we will explore event app best practices, uses cases and more.
Event organizing ain’t easy. In this guide, you’ll find what you need to know about event strategy in 2018—from planning an event to promoting an event and more!
Your event app is a critical component of your event. In this guide, you will learn how to increase mobile adoption and get more out of it.
Learn how to increase your productivity and get more out of your events in this guide to event marketing automation.
What does it take to fully engage your event attendees? How do you measure such an initiative? Read on to learn the in’s and out’s of event engagement.
We all know attendee satisfaction is key to event success, but how do we measure it? Learn which KPIs are most helpful when capturing attendee satisfaction.
This month we interviewed David Campbell of Stableview Tech—one of the largest gatherings of tech investors, entrepreneurs, business leaders and innovators in Canada.
This month we spoke with Cathy McPhillips, VP of Marketing for Content Marketing Institute, about growing an annual conference, making a data-driven decision, building an engaged community and more.
Looking to drive more attendance at your next event? Welcome to the most comprehensive guide to increasing event ticket sales on the web.
We surveyed over 1,000 senior marketers to learn how they think about live event strategy. Learn best practices for executing your event strategy in 2019 and beyond.
Based on the responses of 1,000+ senior marketers, this report focuses on event trends and benchmarks for B2B Tech organizations. Learn the best practices for executing and measuring your B2B event strategy in 2019.
Join leading marketers from INBOUND and SEMrush for an exclusive discussion on marketing trends, event strategies, and their plans and predictions for 2019.
Join marketing leaders from InsightSquared and Bizzabo for a fireside chat on how event marketing can fit into an account-based marketing (ABM) strategy.
Today, 80% of marketers measuring ROI say that account-based marketing (ABM) outperforms other marketing investments. Discover how your company can successfully invest in ABM.
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