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The Bizzabo Podcast

Event Experience

We’re back for a new season! Join us for in-depth conversations with the event industry’s hottest leaders as we discuss their challenges, successes, and more.
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Episode 02 / June 21, 2019
Event Leadership

02 | Kira Willner, Barron's Group: Breathing New Life into Media Brands with Live Events

In this interview, Kira Willner (Executive Director of Brand Experience at Barron's Group, a Dow Jones Company) shares how Barron’s Group is breathing new life into many of its brands with live events, balancing the needs of sponsors and attendees and more.
Episode 01 / June 20, 2019
Event Leadership

01 | Lindsay McKenna, Yext: Sales/Marketing Alignment and Branded Fruit

Lindsay Niemiec McKenna, VP of Revenue Marketing at Yext, discusses how events can be used to define a company brand, the importance of sales/marketing alignment, the concept of revenue marketing and branded fruit.
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