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The Bizzabo Podcast

Event Experience

We’re back for a new season! Join us for in-depth conversations with the event industry’s hottest leaders as we discuss their challenges, successes, and more.
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Episode 23 / November 20, 2019
Event Leadership

23 | Karen Merritt, LinkedIn: Talent Connect, Customer-centricity, and Space Mountain

Karen Merritt (Head of Owned and Operated Events, LinkedIn) shares a behind-the-scenes look at Talent Connect, how she and her team take a customer-centric approach to events, tips for creating networking opportunities, thoughts on segmenting audience data, and what marketers can learn from Disney Land.
Episode 22 / November 13, 2019
Event Leadership

22 | David Adler, Bizbash: Caviar, Gummy Bears, and the Future of Events

David (CEO and Founder of BizBash) discusses the most unconventional fundraising story that you’ll ever hear, how BizBash developed an event series from their online brand, tips for securing event sponsors and partners, what it means to be a collaboration artist, the value of events in a multi-channel marketing strategy, and restaurants.
Episode 21 / October 30, 2019
Event Leadership

21 | Nicola Kastner, SAP: IKEA, Disney World, and Revamping SAPPHIRE NOW

Nicola Kastner (Global Head of Event Marketing Strategy at SAP) discusses the radical transformation of SAPPHIRE NOW—SAP’s annual flagship conference. She also discusses ABM strategy, creating data-driven content journeys, and what IKEA, Disney World and grocery shopping have to do with B2B events.
Episode 20 / October 23, 2019
Event Leadership

20 | Devin Cleary, PTC: Growing Events, Retaining Top Talent, and Making a Positive Impact

Devin Cleary, VP of Experiential Marketing at PTC, discusses how to use data and personas to grow an event, how to retain and hire top talent, how to use technology to design attendee-centric digital experiences, why events need to try harder when it comes to diversity and inclusion.
Episode 19 / October 16, 2019
Event Leadership

19 | Janna Erickson, Drift: Hijacking Events and Hand-to-hand Combat

Janna Erickson, Director of Events at Drift, discusses why you should consider hijacking events, the art of event marketing hand-to-hand combat, managing an events team from “startup” to “scale-up”, and parleying event expertise in discussions with key stakeholders.
Episode 18 / October 9, 2019
Event Leadership

18 | Vasil Azarov, Growth Marketing Conference: How to Growth Hack Your Event and View Your Event as a Product

Vasil Azarov, Founder of the Growth Marketing Conference, discusses how to launch an event from scratch, creatively collaborating with partners and sponsors, why you should look at your event as a product, and the best of Bordeaux wine.
Episode 17 / October 2, 2019
Event Leadership

17 | Alyson Griffin, Intel: Augmented Reality Butterflies and The Power of Storytelling

Alyson Griffin, VP of Global Marketing at Intel, shares why events are a powerful medium for storytelling. Along the way, we discussed virtually dissected frogs, snot bots, whales, Star Wars, and how Alyson went from being a pharmacist to a global marketing VP.
Episode 16 / September 25, 2019
Event Leadership

16 | Eleni Thomas, KPMG: Mitigating Risk and Dirty Glassware

Eleni Thomas (Director of Events and Meetings, KPMG) discusses the kind of processes needed for managing 2,500 events a year, the value of networking with other event planners, what it means to be a service-oriented events department, mitigating risk in a compliance-heavy industry, and owning mistakes.
Episode 15 / September 18, 2019
Event Leadership

15 | Joey Hinson, TechCrunch: Scaling Disrupt and Democratizing Tech

Joey Hinson (Director of Operations, TechCrunch) discusses the challenges of scaling TC Disrupt, the value of qualitative feedback, why sometimes you're better off not feeding attendees, the future of event technology, and how events are helping to democratize the startup landscape.
Episode 14 / September 11, 2019
Event Leadership

14 | Andrea Rosen, 99U: The Art of Curating Creativity

Andrea Rosen (Head of 99U, Adobe) shares the history of 99U and how it has evolved over the years. She discusses curating creativity, balancing experience and substance, and some of the best ways to organize to-dos.
Episode 12 / September 4, 2019
Event Leadership

13 | Steve Randazzo, Pro Motion: Authenticity and the Power of Brand Experiences

Steve Randazzo (President, Pro Motion) shares lessons learned from 30 years in events, advice for breaking through the marketing clutter, how to measure return on emotion from experiential, and how to charge your brand with authenticity and purpose.
Episode 12 / August 28, 2019
Event Leadership

12 | Karl Vontz, Rubicon Project: Dog Parks, Vikings, Award Shows, and Event Diversity

Karl Vontz (VP of Brand Experience at Rubicon Project) discusses the quirky expertise of awards shows, speaking to the aspirations of your audience, and what it takes to push for diversity and representation in events.
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