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From the cofounders of Bizzabo

Event Success

Discover what it takes to maximize the business impact of in-person, virtual, and hybrid experiences in the new era of events.

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Available at these retailers and more
Available at these retailers and more

Written by Alon Alroy, Eran Ben-Shushan, and Boaz Katz

Bizzabo’s cofounders outline a roadmap toward a more resilient, sustainable, and impactful future of events — hard-earned and pressure-tested from lived experiences, thousands of events managed, and constant dialogue with industry leaders.

About Event Success

In 2020, the events industry experienced the greatest disruption in its history due to the COVID-19 pandemic. But as Bizzabo’s cofounders and other event experience leaders soon discovered, it was also an unrivaled opportunity for the industry to change for the better.

In their new book, Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences, the trio explores why this evolution was long-needed and how Event Experience Leaders can be successful in this new, hybrid world.

For event profs, by event profs

Event Success is an ideal resource for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership through in-person, virtual, or hybrid events. You’ll learn how to improve ROE (Return on Events) and realize measurable increases in revenue by discovering

How to get better data and measure event success
How to create more immersive experiences to engage audiences
How to find the right tools and technology for a hybrid world
How to build the skills and team you need to support you

About the authors

Eran Ben-Shushan

Cofounder | CEO
Under Eran’s leadership, Bizzabo has attracted thousands of clients globally and is considered one of Israel’s most successful startups. Eran has been recognized as one of The Software Report’s Top 50 SaaS CEOs for three consecutive years. In 2021, Eran was named one of Goldman Sachs’ “100 Most Intriguing Entrepreneurs,” one of Business Travel News’ “25 Most Influential” executives, and one of BizBash’s “Most Influential Event Professionals.”

Alon Alroy

Cofounder | CMO
For the last 10 years, Alon and his co-founders have pioneered today’s modern event software. He works closely with thousands of event executives and CMOs to deliver world-class event programs. Alon has been recognized as one of Business Insider’s “2021’s Most Important Marketing Tech Executives,” as well as Eventex’s “100 Most Influential People in The Event Industry,” and Collaborate Magazine’s “40 under 40 Young Leaders.”

Boaz Katz

Cofounder | CDO
As the company’s technology visionary, Boaz recognized the data gap and the data opportunity in the events industry. Under his leadership, Bizzabo continues to innovate with cutting edge technology that captures unique data around every aspect of an event to deliver meaningful business outcomes for its customers around the world.

Why industry leaders love Event Success

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