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Episode 32 / March 18, 2020

32 | Nani Shaffer, Demandbase: The Power of Events in ABM

Nani Shaffer (Senior Director of Demand Generation & Marketing Operations at Demandbase) shares how events can be part of a larger account-based marketing strategy, how to align event KPIs with goals, and why event teams should think like sales teams.

Nani Shaffer (Senior Director of Demand Generation & Marketing Operations at Demandbase) shares how events can be part of a larger account-based marketing strategy, how to align event KPIs with goals, and why event teams should think like sales teams.

Ready to manage better events?

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