of attendees used Klik
contact exchanges across 500 attendees
leads generated per exhibitor
increase in exhibitor leads vs. legacy QR code system
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Sponsors got new leads without having to print hard copy collateral. It helps us make our event more sustainable, and sponsors end up with better data. Every sponsor who had a Touchpoint last year wants to do it again.
If you think about a QR code on a badge and a clunky hand scanner, it’s a bit intrusive to just scan someone’s belly button. The Klik experience simply feels more organic since everyone has the badges. It levels the playing field for networking and engagement and allows you to pull in more leads as an event sponsor. Plus, no one has to go to happy-hour offsites carrying a clunky lead scanner.
A lead retrieval app lets exhibitors and sponsors capture attendee contact information directly from their mobile devices at an event. Instead of manually collecting business cards or chasing incomplete notes, sponsors use badge scanning (via QR code or SmartBadge tap) to instantly capture lead data, qualification responses, and notes in one place. Bizzabo's lead retrieval app is built directly into the event app, so there's nothing extra to download.
The terms are often used interchangeably. Lead capture typically refers to the act of collecting attendee information at an event, through scanning, tapping, or form fills. Lead retrieval refers to accessing and exporting that data after the fact. Bizzabo handles both: sponsors capture leads in real time during the event and retrieve their full lead list (including qualification data and notes) from the sponsor portal at any time.
Both methods capture leads through the same Bizzabo event app and feed data into the same sponsor portal. QR code scanning uses the in-app camera to scan attendee badges. Klik SmartBadge™ technology uses tap-to-connect badge interactions, so leads are captured the moment two people connect. The event organizer selects which method applies to their event.
All captured leads are available in real time through the Bizzabo sponsor portal. Once the event is underway, sponsors can download their full lead list, including qualification responses and notes, as a CSV file for reporting, outreach, or upload into their own systems.
Yes. Before the event, sponsor admins configure custom lead qualification questions in the sponsor portal. These apply to every team member collecting leads, so data is consistent across the whole booth team. Sponsors can also score leads and add written notes to capture context in the moment.
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