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The Bizzabo Podcast

Event Experience

We’re back for a new season! Join us for in-depth conversations with the event industry’s hottest leaders as we discuss their challenges, successes, and more.
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Episode 09 / August 7, 2019
Event Leadership

09 | Allen Yesilevich, MC²: Blindfolds, Return on Emotion, and Billie Eilish

Allen Yesilevich (VP of Marketing + Growth, MC²) shares a behind-the-scenes look at how agencies work, the power of emotion in events, the history of MC2, and the most terrifying activation that I've ever heard of.
Episode 08 / July 31, 2019
Event Leadership

08 | Kendyl Wright: Challenging Norms, Battling Anxieties and Doing Cool Sh** with Cool People

Kendyl Wright (Founder of LOUDER Experiences) shares her perspectives on working in-house and at agencies, challenging institutional norms, battling anxiety, and her personal journey to founding her own experiential agency.
Episode 07 / July 24, 2019
Event Leadership

07 | John Heiman, Sprint: Empathy, Event ROI, Fortnite, and Immersive Activations

John Heiman (Director of Experiential at Sprint) shares how Sprint’s event strategy has become more focused over the years and how he and his team are making complex technologies more accessible with immersive activations. We also discussed event ROI, empathy, and Fortnite.
Episode 06 / July 17, 2019
Event Leadership

06 | Colleen Bisconti, IBM: Data-driven Events, Global Teams, and Space Jam

Colleen Bisconti (Vice President of Global Conferences and Events at IBM) shares her perspectives on how the events team at IBM has become more data-driven and agile over the years, leading a team of 350 event marketers, event design, and personalization.
Episode 05 / July 10, 2019
Event Leadership

05 | Dana Pake, InVision: Hiring for Rapid Growth, Leading with Resilience, and UX-Focused Events

Dana Pake (Senior Director of Global Experiences at InVision) shares her UX-focused approach to events, what it’s like to work as part of a globally distributed team, how to hire for a rapidly growing events program, and what it means to lead with resiliency.
Episode 04 / July 3, 2019
Event Leadership

04 | Carina Bauer, IMEX: Sustainability, Mental Health, and Coffee

Carina Bauer (CEO at IMEX) shares a behind-the-scenes look at the world’s largest events industry trade show and her thoughts on sustainability, mental health, and finding a good cup of coffee in Las Vegas.
Episode 03 / June 26, 2019
Event Leadership

03 | Hugh Forrest, SXSW: Crowdsourced Content, Community, and Why Growth is Overrated

During this discussion, Hugh Forrest (Chief Programming Officer, SXSW) shares his perspectives on curating great content, what it takes to maintain a strong sense of community at an event with hundreds of thousands of attendees, and how events can bring people together in an increasingly digital—and at times divisive—world.
Episode 02 / June 21, 2019
Event Leadership

02 | Kira Willner, Barron's Group: Breathing New Life into Media Brands with Live Events

In this interview, Kira Willner (Executive Director of Brand Experience at Barron's Group, a Dow Jones Company) shares how Barron’s Group is breathing new life into many of its brands with live events, balancing the needs of sponsors and attendees and more.
Episode 01 / June 20, 2019
Event Leadership

01 | Lindsay McKenna, Yext: Sales/Marketing Alignment and Branded Fruit

Lindsay Niemiec McKenna, VP of Revenue Marketing at Yext, discusses how events can be used to define a company brand, the importance of sales/marketing alignment, the concept of revenue marketing and branded fruit.
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