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Attendee Experience, Event Industry Trends
31 July 2023 

New Report: The State of In-person B2B Conferences Unveils Attendee & Organizer Insights

Chaviva Gordon-Bennett
Chaviva Gordon-Bennett
New Report: The State of In-person B2B Conferences Unveils Attendee & Organizer Insights

We are thrilled to announce the launch of our latest and most comprehensive report to date: The state of in-person B2B conferences: Analyzing organizer and attendee insights on today’s most impactful gatherings

In June 2023, we surveyed more than 4,000 event organizers and attendees to better understand the state of in-person gatherings. Our survey uncovered fascinating — and sometimes surprising — insights into the resounding importance and resurgence of in-person B2B conferences as the driving force behind organizational success and attendee satisfaction. 

This report provides more than 100 new data insights and analyses around current trends in the event industry, including budget details, event venues, event technology, and more. Hear from organizers and attendees on what they prioritize, their challenges, and how they’re planning for 2024 and beyond. 

the state of in-person B2B conferences survey report

Here is a sneak peek at some key insights:

In-person Conferences Play a Vital Role in Success

A staggering 75.9% of organizers believe in-person conferences will become increasingly critical to their organization’s success in the coming years. This reaffirms the value of face-to-face interactions and the return of the dominance of in-person gatherings. 

Organizers Are Increasingly Committed to Onsite Events

Despite the rise of virtual alternatives during the COVID-19 pandemic, 86.4% of organizers plan to schedule more or the same number of in-person B2B events in 2024 compared to 2023. This demonstrates a growing confidence in the resilience and enduring impact of onsite meetings. 

In-person Events Offer the Most Meaningful Networking Opportunities 

The report highlights the overwhelming consensus among attendees — with 78% agreeing or strongly agreeing — that in-person B2B conferences offer the best networking opportunities. This finding underscores the unparalleled value of personal connections in driving business growth and collaboration.

Gain Unmatched Insights for In-person Events in 2024 and Beyond

The significance of in-person conferences in contributing to business success cannot be overstated, and our report offers strategic recommendations to empower today’s most ambitious event professionals to stay ahead of the competition.

After reading the report, we invite you to register for our upcoming webinar if you’re hungry for deeper insights and strategies to achieve event success. Our panel of experts will explore conference trends, organizer challenges, attendee priorities, and why in-person events are the most valuable marketing channel and networking ecosystem today.

Download the report, register for the webinar, and join us in navigating in-person B2B conferences with confidence, purpose, and success.

the state of in-person B2B conferences survey report

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