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Search Results for: Category: Event Marketing
Article

Webinar Recap: How the Financial Times event team drives growth at scale

More than three-quarters of event marketers agree that in-person events will become increasingly important to business success in the coming years, according to our new report, The state of in-person B2B conferences. Despite this, many events teams struggle to achieve event ROI and have difficulty aligning their event strategy with marketing and business strategy to […]

Sep 25, 2023

Article

Event Marketing: How To Promote an Event on Social Media

How can you get more out of your social media event promotion strategy? Check out these marketing tips for Facebook, LinkedIn, Instagram and more!

Sep 15, 2023

Article

Conference Marketing: How To Build and Promote an Event on LinkedIn

Are you using LinkedIn as part of your event marketing strategy? Are you wondering how to promote an event on LinkedIn? For event professionals, LinkedIn’s 900 million global members and 63 million company profiles make the site stand out as a premier networking and promotional platform, offering unparalleled conference and event marketing opportunities. This article […]

Sep 13, 2023

Article

21 Outside-the-box and Creative Event Promotion Ideas

Inspire your event strategy with these 21 creative event promotion ideas. Featuring competitions, retargeting, celebrity ambushes and more.

Sep 6, 2023

Article

How To Increase Event Sponsorship ROI

In today’s challenging economic environment, events teams must be laser-focused on maximizing event sponsorship ROI. Yet in an era of tightening budgets, securing sponsors is harder than ever. According to Bizzabo’s 2023 State of in-person B2B conferences report, this is because of a confluence of factors affecting events teams, including the following: In this piece, […]

Sep 4, 2023

Article

The Complete Guide to Event Marketing for 2024

Welcome to your guide to event marketing in 2020 and beyond. Discover best practices for selling out your event, leveraging event data, aligning with the rest of your organization and more.

Aug 25, 2023

Article

Webinar Recap: What’s Changed (and What Hasn’t) About In-person Gatherings

After overhauling their event strategies to navigate the pandemic rapidly, event professionals are more or less returning to normal. According to a new report from Bizzabo, The state of in-person B2B conferences, 52.1% of event organizers reported increased attendance at their events over the past year. Moreover, 86.4% of organizers plan to maintain or increase […]

Aug 21, 2023

Article

How To Build the Perfect Registration with Event Landing Page Examples

For event organizers, nailing the perfect landing page is the key to stealing the show. Whether you’re hosting a music festival, a tech conference, or a product launch, one of the secrets to a truly extraordinary event lies in a dedicated event registration landing page. With a meticulously crafted landing page, you can spark curiosity, […]

Aug 11, 2023

Article

What is B2B Event Marketing?

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. Although marketers understand the importance of B2B event marketing — 80% say they […]

Aug 4, 2023

Article

The Easy Guide To Building an Event Communications Plan and Timeline

Effective communication plays a crucial role in event success, whether you’re planning a conference, trade show, workshop, or any other event. In this article, we’ll examine what you need to do to create an event communications plan, a timeline that can guide your communications cadence, and some best practices you can follow to ensure optimal […]

Jul 24, 2023

Article

9 Free AI Image Generators for Event Professionals

Although tools like ChatGPT and Bard have stolen the AI-related headlines this year, generative artificial intelligence can do much more than write text. So it’s no surprise that many events teams are adding artificial intelligence image generators — a market projected to more than double by 2028 to $534 million — to their toolkits.  From […]

Jul 10, 2023

Article

The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Learn how to measure, track and attribute event marketing ROI in this comprehensive guide. Featuring ROI models, attribution models, event technology tips and more await!

Jun 22, 2023

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