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The Event Experience Blog

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35 Bold Examples of Guerrilla Marketing

Explore guerrilla marketing tactics used by brands like Spotify and Tesla to create unforgettable moments and engage audiences.
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The Events Industry’s Top Marketing Statistics, Trends, and Data_Purple

The Events Industry’s Top Marketing Statistics, Trends, and Benchmarks for 2026

Explore 2026 event marketing statistics and benchmarks on budgets, ROI, AI, and engagement, based on Bizzabo research and platform data.

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in-person events
How to Write a Conference Speaker Bio (Examples + Template)
Write compelling speaker bios that boost credibility and attendee engagement. Get practical tips, examples, and a free template.
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What Is Event Experience? Everything You Need To Know
What Is Event Experience? Everything You Need To Know
Giving every attendee a memorable, meaningful event experience is one of the best ways to engage & delight a prospect, partner, or customer.
March 14, 2022
6 mins
14 Powerful Product Launch Ideas for Your Next Event
14 Powerful Product Launch Ideas for Your Next Event
New product ready to launch? Make sure you organize a product launch event that attendees will rave about for years to come.
March 11, 2022
9 mins
How To Build a Diverse Speaker Lineup for Your Event
How To Build a Diverse Speaker Lineup for Your Event
Diversity and inclusion are more important than ever. Does your speaker lineup champion diversity? Let's talk event diversity!
March 9, 2022
6 mins
Event Success Book Preview: SAP and the Power of Event Data
Event Success Book Preview: SAP and the Power of Event Data
Preview our upcoming book, Event Success: Maximizing the Business Impact of In-Person, Virtual, and Hybrid Experiences.
March 7, 2022
5 mins
Event Planning Glossary: 85+ Industry Terms To Know
Event Planning Glossary: 85+ Industry Terms To Know
Planning a virtual, in-person, or hybrid event? No matter your experience level, this event planning glossary will help you achieve success.
March 2, 2022
14 mins
9 Ways To Successfully Scale Your Event Strategy 
9 Ways To Successfully Scale Your Event Strategy 
Events are never one-offs. Event value comes from the momentum carried from one touchpoint to the next. But how do you scale? Read more!
February 28, 2022
5 mins
17 Essential Productivity Tools for Every Event Planner
17 Essential Productivity Tools for Every Event Planner
Trying to work smarter and be more productive? In this article, the Bizzabo events team shares its favorite event planner productivity tools.
February 25, 2022
5 mins
Event Marketing: 7 Tips for Boosting Virtual and Hybrid Event Registrations
Event Marketing: 7 Tips for Boosting Virtual and Hybrid Event Registrations
As we move deeper into 2022, event marketers have their work cut out for them. Businesses are focused on a return to in-person events.
February 23, 2022
5 mins
How To Safely Return To In-Person and Hybrid Events
How To Safely Return To In-Person and Hybrid Events
Wondeirng how to safely return to in-person events? This is the guide with everything you need to keep safety top of mind.
February 16, 2022
13 mins
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