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The Event Experience Blog

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35 Bold Examples of Guerrilla Marketing

Explore guerrilla marketing tactics used by brands like Spotify and Tesla to create unforgettable moments and engage audiences.
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The Events Industry’s Top Marketing Statistics, Trends, and Data_Purple

The Events Industry’s Top Marketing Statistics, Trends, and Benchmarks for 2026

Explore 2026 event marketing statistics and benchmarks on budgets, ROI, AI, and engagement, based on Bizzabo research and platform data.

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in-person events
How to Write a Conference Speaker Bio (Examples + Template)
Write compelling speaker bios that boost credibility and attendee engagement. Get practical tips, examples, and a free template.
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The State of the Event Industry: 7 Predictions for the Next 5 years
The State of the Event Industry: 7 Predictions for the Next 5 years
Industry veteran Marco Giberti shares what he thinks the event industry success will look like in five years and beyond.
November 8, 2021
7 mins
3 Questions To Ask When Hiring an Event Experience Manager
3 Questions To Ask When Hiring an Event Experience Manager
The job of an Event Experience Leader is to look at all the touch-points. But how do you choose the right candidate?
November 4, 2021
3 mins
Hybrid Event Trends Defining the Future of Event Experience
Hybrid Event Trends Defining the Future of Event Experience
We’re looking back on 2021 to identify the major trends that will continue to define the future of hybrid event experiences.
November 2, 2021
5 mins
Soft Skills Every Event Experience Manager Should Have
Soft Skills Every Event Experience Manager Should Have
If juggling virtual events for the last 18 months has taught us anything, it’s that success requires both hard and soft skills.
October 28, 2021
4 mins
How to Bridge the Event Impact Gap™
How to Bridge the Event Impact Gap™
Here's how to solve the Event Impact Gap™, the distance between what event leaders aim to achieve and what they are empowered to create.
October 25, 2021
8 mins
3 Ways Software Integrations Drive Event Marketing Insights
3 Ways Software Integrations Drive Event Marketing Insights
We spoke with event marketing thought leaders from Adobe and Brightcove about integrations, open APIs, and the power of the open platform.
October 14, 2021
5 mins
The Rise of the Event Experience Leader
The Rise of the Event Experience Leader
There's a new breed of event professionals emerging as Event Experience Leaders. This is the story of how we got here.
October 13, 2021
5 mins
Creating an Event Contingency Plan: 6 Tips to Beat the COVID Variants
Creating an Event Contingency Plan: 6 Tips to Beat the COVID Variants
There’s a lot of uncertainty regarding COVID variants and event organizers are creating event contingency plans to prepare for the future.
August 25, 2021
6 mins
The Comprehensive Guide to Coronavirus for Events and Conferences
The Comprehensive Guide to Coronavirus for Events and Conferences
Planning a virtual event during COVID and the Delta variant? Here’s your guide to communicate with attendees, sponsors, and partners.
August 19, 2021
14 mins
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