New research demonstrates Bizzabo SmartBadge™ advantages over traditional name badges
New York, NY – Bizzabo, the Event Experience Operating System (OS), today announced groundbreaking data demonstrating the impact of Klik wearable event technology on lead generation, attendee networking, and event engagement compared to traditional name badges and lead capture methods.
Following an analysis of its events in 2023, Bizzabo found a 389% increase in leads generated by exhibitors at events powered by Klik, compared to non-Klik events of similar size and scope.
These findings come at a critical time when 71.2% of organizers say they struggle to prove in-person conference ROI to key stakeholders. Notably, 50.5% of event organizers anticipate their ROI to either remain stagnant or decline this year, according to a 2023 survey by Knowland, highlighting the urgent need for innovative solutions that can reverse this trend.
QR code-based lead retrieval is cumbersome, requiring multiple steps and potentially disrupting event interactions. Klik's built-in lead capture technology has significantly improved lead generation by enabling a simple tap between SmartBadges. Klik facilitates an instant exchange of contact information, enhancing user experience and encouraging more natural networking.
Klik drives 250% increase in attendee networking
Klik's impact on event engagement extends beyond exhibitors to the attendees themselves. At events powered by Klik, attendees exchanged contact details with an average of 25 people, a 250% increase compared to non-Klik event attendees. This surge in connections is fueled by Klik's intuitive wearable technology, which empowers attendees to exchange contact information effortlessly with a simple tap of their badges, eliminating the need for phones or the exchange of physical business cards. This innovative approach makes networking seamless and more effective and contributes to the significant increase in contact exchanges.
In addition, Klik's gamification features are designed to incentivize behaviors that organizers most desire, such as face-to-face interactions and contact exchange, rather than merely encouraging passive participation or interaction within an event app. Klik-powered events with this targeted incentivization logged an average of 50 contact exchanges — a staggering 500% increase in engagement. By actively rewarding attendees for engaging in meaningful ways, Klik's wearables create an environment that not only makes connections more accessible but also more rewarding.
Bizzabo's recent findings illustrate the crucial role Klik's advanced event technology plays in delivering exponential ROI for organizers, exhibitors, and attendees alike. As 86.4% of organizers plan to maintain or increase the frequency of their in-person B2B events this year, Bizzabo's Klik Experiential is on pace for a 500% increase in adoption in the next 12 months, driven by the demand for experiential solutions to ensure the success and scalability of events.
"We are thrilled to see how Klik is revolutionizing the event experience, providing not only enhanced engagement but also contributing significantly to exhibitor and organizer ROI," said Will Curran, Head of Klik by Bizzabo. "As we continue to innovate in the in-person event tech space, Klik's data-rich capabilities ensure that we stay at the forefront of the industry."
About the Research
The research conducted by Bizzabo to assess the impact of Klik technology on event engagement and event ROI meticulously focused on all Klik by Bizzabo events hosted in 2023 to ensure depth and quality of insight. This study honed in on conferences held primarily in the United States, Canada, and Europe, spanning a variety of organization sizes as large as 8,000 employees. Among the events analyzed were those hosted by esteemed brands like Hubspot, Booz Allen Hamilton, 6Sense, MCI, and LensCrafters. By choosing a diverse yet targeted group of events for our analysis, we were able to draw comprehensive conclusions about the benefits of Klik technology. Our research methodology included events that did not use Bizzabo for registration or the event app, with 63% and 42% falling into these categories. This strategic approach enabled us to capture a broad spectrum of data, offering clear, unbiased insights into Klik's efficacy over traditional event engagement methods and illustrating the significant environmental benefits of digital integration at events.
About Bizzabo
Bizzabo powers immersive in-person, virtual, and hybrid experiences. The Bizzabo Event Experience OS is a data-rich open platform that allows Event Experience Leaders to manage events, engage audiences, activate communities, and deliver powerful business outcomes — while keeping attendee data private and secure. Bizzabo powers the events of world-leading brands — from Fortune 100 enterprise organizations and financial institutions to creative agencies and scaling tech companies.
Media Contact: Lauren McCullough | VP, Marketing | [email protected]
