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20 March 2023 

Bizzabo Named a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023

Ryan Reeves

Today, we’re incredibly excited to share that Bizzabo has been recognized as a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 report.

Forrester is a leading global research and advisory firm providing insights for organizations and businesses worldwide. The Forrester Wave: B2B Event Management Technology, Q1 2023 report evaluates the 14 most significant B2B event management vendors to help marketing professionals select the best solution for their needs.

During the past six months, each vendor was evaluated on 28 different criteria, grouped into three high-level categories: 

  1. Current Offering
  2. Strategy
  3. Market Presence

Out of 14 vendors evaluated in the report, only four were named a Leader.

In Bizzabo’s vendor profile, the Forrester report recognized Bizzabo’s “superior roadmap and vision that includes continued expansion of its wearable tech capabilities and building new ways to connect audiences.”

Additionally, Forrester said, “Bizzabo has one of the most complete offerings in the market. Its wearable tech, event engagement capabilities, mobile app, and day-of-show support are among the best. … For marketers at mid to large enterprises managing significant event budgets and with a range of complex event requirements, Bizzabo represents a standout option.”

In Forrester’s evaluation, Bizzabo received the highest scores possible across eight criteria, including the following:

  • Event Registration & Management
  • Event Engagement
  • Event Consultancy & Design
  • Execution Roadmap

Bizzabo Received the Highest Score Possible in Eight Criteria

“We are proud to be recognized as a Leader in this Forrester Wave,” said Eran Ben-Shushan, CEO and cofounder of Bizzabo. “During the past three years, we brought our ambitious vision to life, introducing the Event Experience Operating System to empower our customers to deliver innovative and impactful events. We share this recognition with them as we continue to shape the future of events together.”

Event technology needs have changed meaningfully over the last few years as in-person conferences return and virtual and hybrid experiences are normalized.

“Bizzabo was the first company to launch a completely virtual solution during the pandemic,” said Alon Alroy, CMO and cofounder of Bizzabo. “That was just the beginning for us. While everyone was focused on virtual, we knew in-person events would come back, and we believed organizers and attendees alike would expect more from the experience. We believed the platform of the future must be all-in-one, easy to use, open, secure, and scalable across teams.  It must support every event use case and help marketers drive and prove revenue impact. This is what Bizzabo offers today, and it’s what we feel helped us become a Leader in 2023.”

After speaking with several Bizzabo customers, Forrester noted: “Reference customers select Bizzabo because of its proven reputation and ability to scale between very large and small events. They value the breadth of its capabilities and call out its wearable tech and in-person networking as unique.”

In November 2022, Bizzabo launched Klik Experiential, a new smart wearables offering to provide upgraded networking opportunities, unique in-person experiences, and more powerful behavioral data for sponsors and partners.

“Event organizers continue to face challenging times — amid layoffs, budget cuts, rising business travel costs, and general uncertainty,” said Alroy.  “We will continue to focus on ensuring the Event Experience OS is the most flexible and powerful solution to support our customers in these unprecedented times.”

Learn why Forrester named Bizzabo a Leader in The Forrester Wave: B2B Event Management Technology, Q1 2023.

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