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8 March 2021 

Bizzabo Recognized as a Leader in the Forrester Wave™: B2B Marketing Event Management Solutions

Bizzabo Blog Staff

The Bizzabo team is excited to announce that we’ve been named a leader in B2B marketing event management solutions in the Forrester Wave report.

Today, we are honored and incredibly excited to share that Bizzabo has been recognized as a Leader in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021 report.

Forrester is a leading global research and advisory firm providing insights for organizations and businesses around the world. The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021 report evaluates 14 of the top B2B marketing event management vendors to help marketing professionals select the right solution for their needs.

Vendors were evaluated on 28 different criteria, grouped into three high-level categories; current offering, strategy, and market presence. Of the 14 total vendors evaluated in the report, only 3 were named a “Leader.”

“We are incredibly proud to be named a Leader among the 13 other vendors evaluated in the report,” said Alon Alroy, Co-Founder, CMO & CCO at Bizzabo. “We believe our ranking is a testament to our event success platform’s ability to empower organizations to manage, measure, and grow professional events across the globe and in any format – virtual, in-person or hybrid.”

Hybrid events will dominate the market in 2021 and beyond, and according to Forrester, for events management software customers, the ability to “handle hybrid events faultlessly” is key.

Per the report, “…Bizzabo is well positioned to blend physical and virtual interactions into hybrid events that perform reliably,” and its “roadmap ambitiously plans to deliver differentiated customer experiences that include real-time audience engagement, networking recommendations, and 1:1 or small group meeting management to enable in-person and remote audiences to reach parity.”

At Bizzabo, our customers are our driving force. They’re what gets us out of bed in the morning. Which is why were delighted to see—after speaking with some of Bizzabo’s customers—Forrester noting, “Customer references raise our confidence that Bizzabo can pull this off because compliments about responsiveness and the ability to incorporate customer feedback quickly were plentiful and consistent.”

We simply can’t get to where we’re going without the trust and partnership of our customers. That’s our key to redefining the future of events.

“COVID-19 has permanently transformed the professional events category,” said Alroy. “Our pedigree in executing in-person, virtual events and hybrid events has us well-positioned to lead the future of this category.”

Learn why Forrester named Bizzabo a Leader in Event Management Solutions.

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