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Attendee Experience
16 October 2022 

12 Events That Deliver Unforgettable Attendee Experiences Every Year

Bizzabo Blog Staff
Bizzabo Blog Staff
12 Events That Deliver Unforgettable Attendee Experiences Every Year

If your goal is to create incredible events that dazzle attendees, look no further. This list of events from leading brands like MozCon, Adobe, and SXSW are all prime examples of how to plan a memorable attendee experience.

Today, it’s not enough to wow your attendees. You have to ensure that they don’t forget your event from event to event and touchpoint to touchpoint. In this article, we’ll explore the attendee experience, why your events must create satisfying attendee experiences, and event marketing examples you can learn from to improve the attendee experience at each event.

What is the attendee experience?

Attendee experience refers to the feelings eventgoers have before, during, and after an event — good or bad.

  • Are they excited to attend, or does it feel like a hardship?
  • Are they having the time of their lives while there, or do they find themselves dozing off during sessions?
  • Can they connect with others, or are there no networking or messaging options?
  • Do they feel like the speakers and sessions represent their needs and challenges, or do they feel alienated?
  • Do they talk about the conference for months after it’s concluded, or do they do their best to forget about it as soon as possible?

The answers to these questions are the summation of the attendee experience your events create.

Why is it vital to create a memorable attendee experience?

Creating a satisfying attendee experience is essential for many reasons. It will allow your company to build authority in its niche and customer loyalty. If your attendees love the time they spend at your expo, seminar, or conference, they’ll be much more inclined to keep purchasing your products and services and telling their colleagues about your brand.

Nailing the attendee experience will also benefit your business financially. Participants that enjoy their time at your events will return year after year. They might also convince their colleagues to attend and publish flattering online reviews of your event — both of which equal more money for your company and more significant event ROI.

Additionally, satisfied attendees are more likely to be receptive to post-event communications from your brand. Whether running an event to build a community, accelerate sales, or both — a great attendee experience can set you up for long-term success. In short, there’s no better event marketing plan than creating killer attendee experiences.

Examples of Events With Killer Attendee Experiences

1. MozCon

MozCon - Attendee Experience EventsSource: Moz

MozCon is the annual conference from Moz, an industry leader in SEO software. The event focuses on digital marketing and sees more than 1,000 participants year in and year out. But one of the things that make this conference genuinely unique and ensure an unforgettable attendee experience is the community the Moz team has been able to build.

Before attendees even book their plane tickets to Seattle, they have an opportunity to interact with each other via the Moz Facebook community. This group is active year-round and veteran members often share advice with new MozCon guests on how to get the most out of their experience, which speakers and sessions are can’t-miss, and more. It’s a fantastic group that builds buzz and excitement for the event months before it happens.

Key takeaway: What you do before your event can significantly impact the attendee experience. Consider developing an online community, based around your event, that will allow members to meet, share past experiences, and build anticipation for future conferences.

2. Content Marketing World

Content Marketing World - Attendee Experience EventsSource: Content Marketing World

Content Marketing World‘s Conference and Expo is the brainchild of famed content marketer and author Joe Pulizzi. It first came into existence in 2011 and has since exploded into the world’s largest gathering of content marketing professionals. In 2022, for example, the event saw more than 2,000 participants and more than 150 speakers, delivering 120 hours of keynotes, sessions, networking, entertainment, and more.

After people attend an event, they want to feel like it was worth their time and money. CM World delivers by offering a higher-quality experience than any other conference on content marketing. Event-goers can’t get as much detailed information anywhere else and that ensures a satisfying attendee experience.

Key takeaway: Content Marketing World is the absolute biggest and best conference for content marketing professionals. To set your event apart from the competition, go big and give attendees an undeniably powerful experience that goes above and beyond what they can get anywhere else.

3. Adobe MAX

Adobe MAX - Attendee Experience EventsSource: Adobe MAX

Adobe MAX is all about creativity. Attendees are inspired to stretch their respective crafts to new heights, are taught new skills, and are offered plenty of networking opportunities. These things alone would make most event-goers feel satisfied with their experience. But Adobe MAX offers something else as well: celebrity speakers. The 2022 event features headliners like actor and comedian Kevin Hart, Grammy-nominated Steve Aoki, and more.

Key takeaway: Choose the speakers for your event carefully. They don’t necessarily need to be celebrities like those who speak at Adobe MAX. But they should be recognizable and exciting to your target audience. When your event features rockstar speakers, a fantastic attendee experience is all but assured.


SXSW - Attendee Experience EventsSource: SXSW

SXSW is one of the most famous events in the world. Taking place in Austin, TX, every year, attendees are treated to an unmatched display of tech and business training, live music, stand-up comedy, and more. It’s got something for everyone, and that’s one of the ways it boosts the attendee experience.

Whether you want to learn about running a business or coding, watch your favorite band, or take in an independent film, SXSW can accommodate you. That’s what makes it so unique. It caters to a wide variety of people and entertains them on multiple levels.

Key takeaway: Try catering to a wide range of interests at your events. Your conference may focus on cloud computing, but your participants probably love music too. Why not bring in talented artists to serenade eventgoers each night? This is just one idea, but do your best to provide attendees value on multiple levels and better their experience at your events.

5. Collision

CollisionConf - Attendee Experience EventsSource: Collision

Known as North America’s fastest-growing tech conference, Collision is an annual Toronto-based event that “brings together the people and companies redefining the global tech industry.” The event offers endless opportunities to learn from industry leaders and provides networking opportunities with top tech leaders, fast-growing startups, and media personnel. The 2019 event alone is expecting over 25,000 attendees from 120 different countries. That’s a lot of people to meet and connect with.

One of the main reasons people attend events is to meet their peers and major industry players. These connections can then be developed and used to propel careers forward. It’s easy to fondly look back on an event if positive career developments can be directly traced back to them.

Key takeaway: Provide your guests with plenty of networking opportunities. This will allow them to meet their peers and develop friendships. It may also give them opportunities to advance their careers.

6. Traffic and Conversion Summit

Traffic and Conversion Summit - Attendee Experience EventsSource: Traffic and Conversion Summit

The Traffic and Conversion Summit is the largest digital marketing conference in North America and is hosted yearly in sunny San Diego. It’s also a treasure trove of great B2B event marketing ideas.

Whether you’re the CEO of a startup, run a marketing agency, sell products on Amazon, or work in a different sector of the marketing field, the Traffic and Conversion Summit has something for you. And everything they share is actionable. Event guests don’t have to worry about receiving interesting, but impractical information. Each speaker focuses on the details that can be immediately implemented.

Key takeaway: Make sure your conference teaches attendees information they can actually use. When event-goers learn actionable tips and strategies, they’ll naturally have a better event experience. After all, that’s usually one of the main reasons they decided to attend.

7. Atlassian Summit

Atlassian - Attendee Experience EventsSource: Atlassian

Atlassian Summit is a yearly conference dedicated to inspiring Atlassian customers and teaching them how to better use the company’s products which include Trello, Confluence, and Jira. One of the ways that Atlassian improves the attendee experience is by providing pre-conference training and certification classes. Event goers can learn how to use specific Atlassian products that will help them become more efficient and productive at work.

Key takeaway: If your company sells products rather than services, arrange for your event to include product-specific training sessions. Your participants will appreciate learning how to use your brand’s software more efficiently.

8. Xerocon

XeroCon - Attendee Experience EventsSource: Xero

Xerocon, hosted by cloud accounting software Xero, is an annual conference that shares industry insights, updates on cutting edge technology, and networking opportunities. In 2022, Xerocon occurred in Sydney, London, and New Orleans.

Although Xero has typical event details on lock, they also offer an amazing hotel package to guests as well, which reserves them a room at the Hard Rock Hotel for a discounted price. This small, seemingly inconsequential event perk goes a long way to assure a great attendee experience. Now, event-goers don’t have to worry about booking their own accommodations. And after each day of learning, networking, and fun, guests can relax in a quality room at a price they can afford.

Key takeaway: Consider every aspect of the attendee experience. Although it’s important to nail every detail of your actual event, don’t drop the ball on seemingly small details like accommodations. Boost the attendee experience in any way you can.

9. BoxWorks

BoxWorks - Attendee Experience EventsSource: Box

The aim of BoxWorks is to “unleash the blueprint for the future of work.” They do this by bringing together top thought leaders and professionals from every industry in order to explore topics like team collaboration and data security. Past speakers include Stewart Butterfield, the CEO and Cofounder of Slack, and Steve Kerr, the head coach of the NBA’s Golden State Warriors.

BoxWorks does a great job of personalizing the attendee experience by offering specific conference tracks for a wide range of different people. There’s a beginner track, a track for financial services and government workers, and even a track that teaches participants how to enable digital transformation.

Key takeaway: Improve the attendee experience by personalizing it to each guest. This could mean creating multiple conference tracks as BoxWorks does, or something much simpler like personalized swag bags.

10. TNW Conference by NextWeb

TNW Conference by NextWeb - Attendee Experience EventsSource: TNW Conference

TNW Conference (a Financial Times Company) is a celebration of technological innovation. This annual event brings professionals in various technology fields together to “predict, discuss, and invent” the future. From AI to blockchain, TNW has the expert speakers and workshops its attendees need.

The conference makes a special effort to recognize young people in the field of technology with its T500 program. By honoring the top 500 professionals under the age of 26 and publicizing them to the rest of the conference’s 17,000+ participants, these talented few are usually then bombarded with networking opportunities and even exciting job offers.

Key takeaway: Make a point to recognize specific groups of attendees. This will heighten their interest in your event and improve the attendee experience. Because who doesn’t enjoy being recognized for their skills and hard work?

11. Oktane

Oktane - Attendee Experience EventsSource: Copy Distillery

Oktane brings together IT professionals, product leaders, and developers for three days of speakers, training, and networking opportunities regarding a wide range of topics on digital security. The most unique part of Oktane? It’s an inclusive event that offers events for attendees’ spouses (labeled spousetivities) and childcare. For the 10th annual event in 2022, it’s no surprise, then, that the headliner is tennis powerhouse and proud mother Serena Williams.

It pays to remember that each of your event guests is more than their profession. Many of them have spouses and children. A great way to improve the attendee experience is to make your event fun for the whole family.

Key takeaway: Consider crafting specific programs that cater to event attendees’ family members. A single parent will have a much better experience if they know their child is safe and being looked after. Or if they can travel with their loved ones and be assured they’ll have a great time as well. It pays to remember that each of your event guests is more than their profession.

12. C2Montreal

C2Montreal - Attendee Experience EventsSource: C2Montreal

C2Montreal is a networking event that’s about a lot more than just networking. It’s about creativity and exploration and practical advice that attendees can implement into their own businesses immediately. The 2022 event featured singer/songwriter and mental health advocate Michelle Williams, Mayor of Montreal Valérie Plante, and tennis lenged Billie Jean King.

Every addition of C2Montreal includes amazing speeches, sessions, and networking opportunities available to participants. But the conference is really famous for reinventing itself every year. No gathering is ever the same and the team behind the event works hard to keep it fresh and exciting.

Key takeaway: How can you make your events different from previous additions? If you offer the same things every year, no matter how well you do them, attendees will eventually get bored and their event experience will suffer. Work hard to keep your events fresh and exciting by regularly adding new elements.

Key Takeaways: Give Your Event Attendees the Ultimate Experience

There are plenty of new, shiny event marketing trends to be aware of. But ensuring the ultimate attendee experience for each of your guests will never go out of style. We just listed 12 different events and how each of them addresses this issue. Here’s a quick recap of the top takeaways:

  • The attendee experience starts before the event takes place. Do your best to build anticipation for your events by encouraging community among participants.
  • Consider the size and scope of your event. Both big, extravagant events and small, narrowly focused gatherings can work depending on your target audience. Give your attendees what they need and they’ll enjoy their experience.
  • Finding the right speakers for your event is essential. Be sure to feature experts in their respective fields. The more name recognition, the better.
  • Your event is more than the speakers and workshops it features. Improve the attendee experience by hosting afterparties, networking opportunities, product-specific training sessions, and even childcare options if necessary.

Ensuring an amazing attendee experience is a big task, but we’re here to help! Watch Bizzabo’s Event Experience Summit on-demand now. Explore sessions focused on taking the attendee experience to the next level to ensure unforgettable, next-level experiences that take you seamlessly from touchpoint to touchpoint and event to event.

Event Experiene Summit On-demand
Editor’s note: This article was originally published in March 2019 and has been updated for relevance and accuracy.

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