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Event marketing | 15 August 2017

The Top 20 Event Marketing Blog Posts of 2017 (So far)

Brandon Rafalson

Want to expand your event marketing knowledge, but don’t know where to start? We’ve compiled a list of the top 20 event marketing posts from the Bizzabo blog so that you can spend your valuable time reading great content instead of deliberating which content to read. 

We believe that variety and insightful blog posts are the spice of life. That’s why we’ve looked through our most popular event marketing blog posts to provide you with a diverse selection of the crème de la crème of the Bizzabo blog. Whatever you are in the mood for, you will should find something to satiate your appetite for knowledge. Bon appetit!

1. The Corporate Event Planner’s Guide to Integrating Data

We are living in a data world. Are you a data girl/guy? Madonna references set a side, live events are historically the least measurable marketing channel. However, a new wave of event technologies is making it easier than ever to manage, measure and analyze event data. The key to unlocking the power of these event technologies lies in data integration. 

2. The Top Event Marketers to Watch in 2017

On the shoulders of giants. While event marketing has grown rapidly in the past decade, there has been a startling lack of coverage given to those at the front-line of this growing field. We researched event marketers who are dreaming big, swinging for the fences and taking the industry to new heights. The result is this list. P.S. If you think we are missing someone, you can nominate an event marketer from within this post.

3. How the Best Brands Create Stunning User Conferences

If you’re gonna learn, learn from the best. Discover how some of the top brands—including Apple, Airbnb and Tableau—leverage user conferences to unveil new products, fortify brand loyalty and show customers that they care.

4. Event Marketing: The 2017 Guide 

Everything you ever wanted to know about event marketing. Really. That’s it. Consider this our omnibus, our pièce de résistance on this growing industry. You will find tips on everything from event sponsorship to event website design—and more. In addition to lots of helpful tips, readers will also find links to a number of helpful resources.

5. Event Software Buyer’s Guide: How to Compare Event Platforms

The event software of your dreams does exist. Learn about today’s top event management platforms. We compiled third-party data from leading review sites to create a report that you can trust. Additionally, you’ll learn about the state of the event management software industry, where it’s heading and what sort of questions you should ask event technology vendors.

6. 20 Important KPIs for Measuring Event Success

If you can conceive it and believe it, you can achieve it. How can you make sure that you are measuring and proving your event success? We’ve put together a list of 20 important KPIs (key performance indicators) for doing so. These include tracking data from event check-in, event surveys and more.

7. Become An Event Planning Ninja: The Organizer’s Guide to Event Data

Crouching data, hidden insights. Today, more data has been created in the last few years than in all other periods of human history combined. So, it comes as no surprise that 73% of business organizations have already invested in data processing—and that number is expected to rise. Learn how you can leverage data from your event websites, event emails and more. 

8. 15 Event Planning Job Boards to Find Top Talent

Find the perfect event planning job/candidate. We’ve put together a list of some of the most well reputed event-focused job boards. Sure there’s always CraigsList and LinkedIn, but there’s also so much more. Kick your search into high gear with this post. 

9. The Marketing Leader’s Roadmap To Live Events

All roads lead to live events. Marketing and live events go together like peanut butter and jelly, like red wine and chocolate, like automobiles and the open road. Discover how you can use live events to transform every aspect of your marketing journey. 

10. Why 25 Event Profs, Speakers, and Attendees Love Live Events

Events are magic. We asked 25 event marketers, speakers, designers, organizers and attendees why they love live events. Here’s what they had to say. (Spolier Alert: It’s magical.)

11. 20 Outstanding Examples of Experiential Marketing

Not your average event marketing. When people think of event marketing, they often think of conferences and tradeshows. However, there’s a whole other side to event marketing, like the escaping a dungeon straight out of Game of Thrones side. Witness how exepriential marketing can be strategically implemented to activate customers, spread brand awareness and remind people that Winter Is Coming

12. Why In-Person Events Embody The Fundamentals Of Marketing

Back to the basics. See how in-person events not only drive key marketing metrics but also create complete movements in and of themselves. Snap. Crackle. Pop.

13. Measuring Event ROI and Marketing Attribution

Follow the money and see where it leads. On the surface, determining event ROI seems pretty simple. Money in, money out, right? Of course, event ROI is anything but simple. Learn how to set ROI goals, implement ROI models, accurately attribute marketing revenue and more in this thorough guide. 

14. 15 Awesome Event Software Integrations for Event Marketers

Go go gadget email workflow. Whether you’re in need of a more streamlined registration process or an efficient contact tracking system, event software integrations are here to help. It’s time to tap into your inner Inspector Gadget and discover what sort of integrations are at your disposal.

15. Event Marketing Wisdom from 12 Social Media Experts

Trust them, they’re experts. According to Content Marketing Institute, Hubspot, Social Media Examiner, and Regalix—social media is one of the most important marketing channels out there for both B2C and B2B companies. Nowhere is there more opportunity to convert online communities into offline ones than with in-person events. Learn how to get more out of your Twitter, LinkedIn, Facebook and YouTube event marketing strategies with the guidance of these 12 experts. 

16. What Event Organizers Can Steal from the Oscars

Steal like an event marketer. Every year the Oscars broadcasts to over 30 million households around the world and bring in over $90 million in revenue. But before the Oscars was an international sensation, it was just a small gathering in Hollywood. Here’s what you can “borrow” from the Oscars’ rise to fame and apply to your own event strategy.

17. Five Event Planning Tools Perfect for Event Agencies

Push back on the pressure pushing down on you. Time is valuable when planning events. This is doubly so for event agencies. Here are 5 tools that will help you to better serve your clients, while working smarter. Hey, some of these tools might even help you grow your event agency business.

18. The CMO’s Guide to Account-Based Event Marketing

Make Robin Hood jealous. Today, 80% of marketers measuring ROI say that account-based marketing (ABM) outperforms other marketing investments (ITSMA). Meanwhile, 84% of marketing leaders find ABM to have “significant benefits to retaining and expanding existing client relationships” (Alterra Group). Learn how ABM can apply to your event marketing strategy. 

19. How to Hire And Train Your First Event Marketer

No event marketer is an island. At some point in your event marketing career, you’re going to need some help. In this blog, we take a look at what goes into finding, hiring, and training the event marketer of your dreams.

20. Live Event Lead Generation Guide: Advice from Marketing Gurus

Don’t bury the lead. We spoke with event marketers from a variety of industries and sectors—from large data analytics corporations to grassroots marketers—to discover what their years of experience have taught them about lead generation and live events. Featuring visionaries from Looker, InsightSquared and more.

For more even more awesome event resources, click the button below. Your brain will thank you.

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