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The Event Experience Blog

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35 Bold Examples of Guerrilla Marketing

Explore guerrilla marketing tactics used by brands like Spotify and Tesla to create unforgettable moments and engage audiences.
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The Events Industry’s Top Marketing Statistics, Trends, and Data_Purple

The Events Industry’s Top Marketing Statistics, Trends, and Benchmarks for 2026

Explore 2026 event marketing statistics and benchmarks on budgets, ROI, AI, and engagement, based on Bizzabo research and platform data.

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in-person events
How to Write a Conference Speaker Bio (Examples + Template)
Write compelling speaker bios that boost credibility and attendee engagement. Get practical tips, examples, and a free template.
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Hybrid, Virtual, or In-Person: The Top 10 Event Types for Your Strategy
Hybrid, Virtual, or In-Person: The Top 10 Event Types for Your Strategy
Webinars, SKOs, oh my! Get to know the 10 most high-impact types of events — no matter the format — to add to your strategy.
May 2, 2022
7 mins
How To Plan More Sustainable, Future-Proof Events
How To Plan More Sustainable, Future-Proof Events
As in-person events increase, it’s time to address attendee concerns and learn how to create more sustainable events.
April 27, 2022
5 mins
Event Networking: 5 Hacks To Keep Virtual Attendees Engaged
Event Networking: 5 Hacks To Keep Virtual Attendees Engaged
Learn how to boost virtual attendee engagement and networking at your next virtual or hybrid event.
April 25, 2022
5 mins
Event Management Software: What's the Difference Between Apps and Integrations?
Event Management Software: What's the Difference Between Apps and Integrations?
Are you confused about your event management software’s integrations versus apps? This article explains everything you need to know.
April 13, 2022
3 mins
The Metaverse: What Does It Mean for the Events Industry?
The Metaverse: What Does It Mean for the Events Industry?
With the rise of the Metaverse, is the events industry ready? Read this article to learn more about what to expect and how to prepare.
April 11, 2022
8 mins
How Event Data Can Help Build Better Event Experiences
How Event Data Can Help Build Better Event Experiences
Today’s leading and most innovative businesses run on data. They use data to drive and inform every decision for continuous improvement.
March 28, 2022
7 mins
Boost Event ROI: Modern, Immersive Examples of Experiential Marketing
Boost Event ROI: Modern, Immersive Examples of Experiential Marketing
Connect with your audience with experiential marketing. Check out these examples of how you can take event experiences to the next level.
March 25, 2022
8 mins
Combating Burnout: 7 Things Event Planners Lose Sleep Over (But Don't Have To)
Combating Burnout: 7 Things Event Planners Lose Sleep Over (But Don't Have To)
Are you an event planner losing sleep over data or DE&I or going over budget? Avoid event planner burnout! We’ve got your back
March 23, 2022
5 mins
Event Success Book Preview: Financial Times' Virtual Events Build Community
Event Success Book Preview: Financial Times' Virtual Events Build Community
Community building is key for any strategy, but COVID-19 changed the game. Against the odds, the Financial Times achieved event success.
March 21, 2022
4 mins
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