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19 March 2024 

Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Gabrielle Scott
Gabrielle Scott
Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms.

In the first Magic Quadrant for event technology platforms, Gartner conducted a detailed evaluation of Bizzabo and 12 additional vendors against specific criteria that analyzed the company’s overall Completeness of Vision and Ability to Execute, based on a comprehensive survey, executive briefing, demo video, customer interviews, and Gartner Peer Insights reviews.

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. These platforms provide native capabilities to engage and communicate with prospective attendees, registrants, and sponsors, manage logistics, deliver content, and enable attendees to engage with other participants.” 

Of the 13 vendors evaluated, Bizzabo was positioned furthest among all other solutions on the Completeness of Vision axis, which “reflects the vendor’s innovation, whether the vendor drives or follows the market and if the vendor’s view of how the market will develop matches Gartner’s perspective.”

Bizzabo received top marks across all three use cases evaluated — ranking first for in-person roundtables/field marketing events and in the top quartile for in-person user conferences/tradeshows and virtual user conferences/tradeshows. 

We are deeply honored to be recognized as a Leader in Gartner’s first-ever Magic Quadrant for the event technology industry. We set out to transform the event industry with a modern, open Event Experience Operating System that enables organizers to customize every event experience with powerful, best-in-class integrations and apps. Being named a Leader by Gartner validates our efforts and reinforces our commitment to moving the industry forward with exciting offerings like the Klik SmartBadge™ and tech-based community building.
Eran Ben-Shushan
CEO & Cofounder

What Our Customers Had To Say

As part of their evaluation process, Gartner’s analysts held confidential interviews with Bizzabo customers and considered Bizzabo’s reviews on Gartner Peer Insights™, which provides verified customer ratings and peer reviews.

As of March 19, 2024, Bizzabo is the only event technology platform on Peer Insights that 100% of its reviewers would recommend. These customer reviews include the following:

  • “Great platform, even better customer service and support. Our experience to this point has been great, both from a product execution perspective, but also an account management one. Their client onboarding process is the most comprehensive and well-planned that I’ve seen in my 25 years of platform selections. I’ve been very impressed with the time they take with a client and the attention we’ve received when we raise a question or issue. Truly great customer service.” 
  • “Bizzabo has been a game changer for us — previously we were using a combination of agencies and marketing automation to run the event process end to end and the ease of use, deep understanding of events technology and constant innovation that Bizzabo has has made a world of difference. “
  • “We use the platform for all our events (virtual, hybrid and in-person) from anything of 30-2,000 attendees. Bizzabo helped replace a gnarly manual process and is now synced with our Marketo instance, also flowing into Salesforce. I’d strongly recommend the product to anyone running regular events (of any kind). Events currently bring around +30% of Opportunities. My favorite part is that I’ve seen several feature requests of mine implemented.”
event registration landing page

A Modern, Open Platform Designed for Scale

Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform for managing events of all sizes, types, and formats. Gartner noted its ability to support the needs of complex event marketing teams at mid-to-large-sized B2B organizations, specifically highlighting strengths in speaker and sponsor portals, app-based networking and communications, and martech integrations. In this rapidly evolving market, Bizzabo allows event organizers to pivot easily, allowing them to focus on creating experiences, not event formats. 

Named a key differentiator by Gartner, Bizzabo’s Klik smart event wearables foster in-person networking, drive engagement, and facilitate passive behavioral tracking, delivering a next-level, data-rich experience for attendees, sponsors, and organizers alike. Available separately or as part of Bizzabo’s Event Experience OS, Klik can be integrated into any event registration system with full support from Bizzabo’s team of onsite experts. 

Learn more about these Magic Quadrant results or find out how Bizzabo helps the world’s top event marketers build more events that matter. 

Gartner Disclaimer

GARTNER is a registered trademark and service mark, PEER INSIGHTS and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner, Magic Quadrant for Event Technology Platforms Published 19 March 2024. Lead analyst: Christy Ferguson. 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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