Bizzabo, the Event Experience Operating System, today announced a new partnership with InGo, a leading community referral and social marketing platform for events.
How Bizzabo and InGo integrate to boost registrations
This partnership brings together Bizzabo’s data-rich, customizable event platform and InGo’s proven attendee acquisition technology to empower event organizers to turn their registrants and VIPs (Speakers, Sponsors, Exhibitors, Buyers) into advocates. By embedding InGo’s referral capabilities into Bizzabo’s registration flow, organizers can now unlock powerful, network-based marketing that amplifies reach and drives more high-quality registrations.
“InGo’s approach to community-driven growth perfectly aligns with Bizzabo’s vision of transforming events into personalized, immersive experiences that drive real business outcomes,” said Alon Alroy, Cofounder and CMO of Bizzabo. “Together, we’re equipping event marketers with new tools to meet their registration goals by tapping into their attendees’ networks.”
Why community-powered referral tools matter for event growth
The announcement comes at a crucial time for event organizers who face a growing trend of attendees waiting until the last minute to register. In today’s experience-driven event landscape, many prospective attendees hold off on booking until they see who else is attending — seeking peer validation and opportunities for meaningful connections. This makes social proof and personalized outreach more essential than ever.
Key benefits for event marketers and ROI drivers
With this integration, Bizzabo customers can:
- Encourage registrants to seamlessly invite their networks via email and social media.
- Access referral analytics to see which advocates drive the most engagement.
- Expand reach with minimal incremental marketing spend.
InGo joins Bizzabo’s growing ecosystem of best-in-breed partners, continuing the company’s commitment to offering flexible, interoperable solutions tailored to the unique goals of each event.
"This integration between InGo and Bizzabo delivers what every modern event marketer needs: powerful, frictionless tools to drive qualified attendee acquisition,” said Michael Barnett, InGo Chief Executive Officer. “By embedding InGo’s network growth into Bizzabo’s ecosystem, we’re empowering organizers to not just manage events and offer referrals, but to truly grow them with a suite of motives for the registrants and then making it as easy as a single click. Referrals drive higher-quality, more valuable audiences and measurable ROI. Together, we’re making event marketing more efficient, more impactful, and more human."
To learn more about how to use InGo with your next Bizzabo-powered event, contact your Customer Success Manager.
About InGo
You can’t market your events like you used to. InGo is the only platform built for event marketers, like you, to cut through the noise, deliver personalized engagement at scale, provide data-driven insights, and grow your events.
www.ingo.me
About Bizzabo
Bizzabo’s Event Experience Operating System is a modern, intuitive platform used by the world’s leading organizations to deliver immersive experiences and events at scale. Named a Leader in the Gartner® Magic Quadrant™ and Forrester Wave™ for event technology, enterprises rely on Bizzabo to manage their entire event portfolio, regardless of format or size. Bizzabo is recognized by Newsweek as a 2024 Global Most Loved Workplace and as a 2024 Top Most Loved Workplaces® for LGBTQ+ employees. Bizzabo was founded in 2011 by Boaz Katz, Alon Alroy, and Eran Ben-Shushan and is headquartered in New York and Tel Aviv.
