Forrester has long been known for its signature Forrester Wave^TM reports – a comprehensive evaluation and positioning of the most significant providers within a specific technology market. Previously, Forrester’s signature wave graphic recognized each vendor’s market presence, but in 2024, Forrester chose to recognize customer feedback. 

According to Forrester’s Wave methodology, “Customer feedback representation on the wave graphic reflects Forrester’s strong belief in the value of customer obsession.” Of the 12 vendors who participated in the Forrester Wave^TM: Event Management Technology, Q4 2024 report, Bizzabo was identified as a Customer Favorite (and a Leader!).

Our Guiding Principle 

Bizzabo has been fortunate to be recognized with several industry awards and market rankings over the years; however, this recognition tops them all. For over a decade, our guiding principle has been to do right by the customer. Not only do we believe this is simply the right way to do business, but we also believe it’s an approach that builds trust and longevity in a competitive market, especially in the events industry

Doing right by the customer means taking a customer-centric approach to everything we do. While our phenomenal Customer Success and Customer Care teams are certainly the most recognizable names and faces to our customers, there are many more talented Bizzaboers who spend every single day working to continuously improve our customers’ experience.

• Our Product Managers work directly with customers to capture feedback on new features and functionality, significantly shaping the direction of the Event Experience Operating System. 
• Have some custom software you want to integrate with Bizzabo? No problem, our Solutions team is on it. 
• Bizzabo Studios blows clients away with its vast range of creative and production services, taking experiential to the next level. 
• Our Event Services team treats every customer’s event like their own, acting as an extension of our customers’ onsite staff and providing in-person software, hardware, and technical expertise.

The list goes on and on, but suffice it to say that, regardless of role or region, the entire Bizzabo team is passionate about helping our users achieve event success. 

A One-Size-Doesn’t-Fit-All Approach

We know that event organizers are navigating an increasingly complex set of challenges, ranging from logistics to marketing to business outcomes. To successfully serve these event professionals, you need to have an intimate understanding of their needs – and you need to fulfill those needs at the right time and place. 

One way we achieve this synergy is by staffing our Customer Success and Account Management teams with former event organizers who can truly empathize with the customer’s challenges and then shift into action mode—solving problems and offering solutions in the way that only a seasoned event professional can. Regular pre- and post-event cadence calls help ensure success and capture learnings for the next time. 

Every Bizzabo customer is assigned a dedicated Customer Success Manager (CSM), regardless of their subscription type or size. This relationship-based approach ensures that the customer receives personalized support from a “go-to” resource, rather than a generic 800-number. In addition to their CSM, every customer also gains access to 24/7 live support and our always-on, AI-powered Event OS CoPilot and Knowledge Base. 

The Value of Customer Obsession

We are so humbled to receive this recognition as a Customer Favorite, a result of customer feedback received during the Wave evaluation process and beyond. Quoting Forrester again, the designation reflects “the value of customer obsession.” What can we say? The feeling is mutual. 

Access the Forrester Wave^TM: Event Management Technology, Q4 2024 report today.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .