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Event marketing | 6 March 2018

[Infographic] The Science of Email Marketing for Live Events

Stephen Kim

What does it take to craft the perfect message? This infographic sheds light on creating and sustaining an effective event marketing email campaign. 

Event organizers are well aware of how effective email marketing can be for their event goals. According to the 2018 Event Marketing Survey, email is the foremost marketing channel for promoting events. The key to taking full advantage of this solution requires one to be knowledgeable on multiple facets of email strategy such as segmentation, design, and automation.

The following infographic aims to inform readers of the full scope of email marketing as well as different ways to craft an effective email strategy. You can further expand your knowledge on live event email strategy by reading the Secret Science of Email Marketing for Live Events ebook. 

Infographic about email marketing for live events

Key Takeaways

  1. By 2021, nearly 320 billion emails will be sent and received every day
  2. Most event marketers (40%) believe email is the best channel for promoting live events
  3. Emails with personalized subject lines are 26% more likely to be opened
  4. Segmentation increase email click-throughs by 101%
  5. Email marketing has an ROI of 4400%

Given its ubiquity as a form of digital communication, email has the potential to elevate a marketer’s live event strategy. Communication between organizer and attendee is a key aspect to event success and one of the main ways of strengthening this channel is by optimizing email marketing campaigns. For more on email marketing, check out this list of email marketing tips for event marketers.

Learn more email marketing tips and best practices by reading The Secret Science to Live Event Email Marketing.


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