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How to Prove Sponsor ROI at Events (And Stop Leaving Revenue on the Table)

Sponsorship is one of the most significant revenue streams in your event portfolio. According to Bizzabo's State of Events and Industry Benchmarks report, 37% of organizers attribute 40-60% of their event revenue to sponsorship deals. That's not a nice-to-have line item; it's a cornerstone of how many enterprise event programs are funded and justified internally. […]

Jun 11, 2026

Article

Best Virtual Event Platforms for Enterprise and Hybrid Events in 2026

Updated June 2026. This guide was refreshed using public product documentation, G2 and Capterra review themes, current pricing and trial availability, recent market developments, and enterprise event use cases. The best virtual event platforms for enterprise and hybrid events in 2026 are Bizzabo, Cvent, vFairs, Zoom Events, RingCentral Events, Whova, Swoogo, and Webex Events. Bizzabo […]

Jun 11, 2026

Article

Best Event Management Software: 2026 Buyer’s Guide and Shortlist

Best Event Management Software: 2026 Buyer’s Guide and Shortlist Last updated: June 2026. We reviewed vendor websites, G2 and Capterra review data, Gartner Peer Insights, product pages, and public pricing pages where available. The best event management software depends on your event program. For enterprise teams running conferences, field events, webinars, and hybrid experiences, Bizzabo […]

Jun 11, 2026

Article

Why Modern Event Strategies Require More Flexible Infrastructure

Enterprise event programs are evolving faster than many event stacks can support Enterprise event programs no longer revolve entirely around a single annual flagship conference. Flagship events still play a critical role in customer engagement, brand visibility, and pipeline acceleration. But modern event portfolios increasingly include a much broader mix of experiences designed to support […]

May 21, 2026

Article

Take Your Time Back: How to Win at AI Event Discovery and Attendee Experience

A recap of key insights from Bizzabo's "Take Your Time Back" webinar featuring Nick Lafferty of Profound Most event professionals know AI is worth paying attention to. The tricky part is figuring out where to actually start when your calendar is already full, and your to-do list isn't getting any shorter. In a recent Bizzabo […]

May 19, 2026

Article

Why Modern Sales Kickoff Strategies Are Evolving

Annual SKOs were designed for a different era of revenue teams For years, sales kickoff events followed a familiar formula. Revenue teams gathered in person once a year for executive presentations, product announcements, pipeline discussions, training sessions, and team-building activities before returning to their territories and regions. That model worked well when sales organizations were […]

May 15, 2026

Article

Best Event Management Software for Internal Company Events in 2026

Internal events have become much more strategic over the past few years. Companies are no longer just planning occasional all-hands meetings or office socials. They are running global sales kickoffs, hybrid leadership summits, onboarding programs, employee training events, and company-wide town halls that need the same level of coordination and measurement as customer-facing experiences. That […]

May 13, 2026

Article

Bizzabo vs Competitors: Comparing Enterprise Event Platforms for Networking and ROI

Executive summary Enterprise event teams are under increasing pressure to prove that conferences generate measurable business outcomes, not just attendance numbers. As executive scrutiny rises and budgets stabilize, networking software is being reevaluated as part of a broader event operating system tied to pipeline influence, sponsor retention, attendee engagement quality, and operational consistency. Networking is […]

May 12, 2026

Article

Your Event Shouldn’t End When The Livestream Does

Modern event programs extend beyond the live moment For years, event strategies revolved around a single date on the calendar. Teams focused on driving registrations, maximizing attendance, and delivering a strong live experience. Once the event wrapped, attention shifted toward the next campaign, the next conference, or the next quarter. That model no longer reflects […]

May 11, 2026

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