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How To Use Event Software Analyst Reports To Choose the Right Technology

When researching an event technology partner to help scale your strategy, leveraging the right insights is crucial. But if you’ve spent time on sites like G2 and Capterra, you know how crowded the marketplace is — this is where event software analyst reports come in handy! With their deep dives into market trends, product evaluations, […]

Jun 3, 2025

Article

How U.S. Tariffs and Economic Uncertainty Are Impacting the Events Industry

Explore how U.S. tariffs and economic uncertainty are impacting event budgets, strategy, and execution—and what to do about it.

Apr 24, 2025

Article

Live Event Polling for Attendee Engagement & Data Capture

So, you've planned your enterprise event and attracted an audience, but now the real challenge begins: how do you keep them engaged, gather valuable insights, and demonstrate a measurable ROI to your stakeholders? This is where live polling comes in. As a tool that not only captures and sustains attendee interest but also provides immediate […]

Mar 24, 2025

Article

The Power of Events: In-Person Events Are Thriving in 2025

In 2025, in-person events are more impactful than ever. Our latest report reveals how event organizers are investing in live experiences to enhance engagement, foster connections, and drive business success. Explore key insights and strategies for hosting unforgettable in-person events this year.

Jan 31, 2025

Article

2025 State of Events: B2B Insights & Industry Benchmarks

Discover key insights from the 2025 State of Events Report, featuring data from 1,500+ B2B event professionals and 50+ industry benchmarks to help you navigate the future of events.

Jan 23, 2025

Article

Forrester Wave Customer Favorite: Our Most Important Recognition Yet

Forrester has long been known for its signature Forrester WaveTM reports – a comprehensive evaluation and positioning of the most significant providers within a specific technology market. Previously, Forrester’s signature wave graphic recognized each vendor’s market presence, but in 2024, Forrester chose to recognize customer feedback.  According to Forrester’s Wave methodology, “Customer feedback representation on […]

Dec 12, 2024

Article

How To Drive Engagement with Gamification for Virtual Events

Event organizers often struggle to engage their audiences. This challenge is perhaps even more difficult in virtual settings, where distractions are plentiful and traditional methods of engagement fall short. Good news: Event gamification — or incorporating game-like elements such as points, leaderboards, and rewards into events — can be a compelling solution to this challenge.  […]

Aug 5, 2024

Article

The Future of Events: Hear From Experts on Sustainability, AI, and Event Data

To help event professionals like you get a better idea of what the future of events looks like, we recently hosted a webinar, Back to the future: The status of 2024 event industry trends, that featured four expert event professionals: Not only did this webinar feature a look at current trends, but it also revisited […]

May 27, 2024

Article

Satellite Events: How Localized Gatherings Can Help Scale Your Event Strategy

You’ve mastered the art of event evolution — from in-person to virtual to hybrid (where in-person meets virtual). But have you added satellite events to your strategy? According to the inaugural Gartner® Magic Quadrant™ for Event Technology Platforms, there's a noticeable shift in the event industry from large, travel-heavy conferences to smaller, localized events. These […]

May 15, 2024

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