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How High-Performing Event Programs Actually Operate in 2026

Event strategy conversations often focus on ambition, creativity, or executive expectations. Those conversations matter, but they rarely answer the most important question facing enterprise event leaders today: what actually drives measurable performance at scale? The answer becomes clearer when we examine behavior rather than opinion. Chapter 3 of the 2026 State of Events Benchmark Report […]

Mar 5, 2026

Article

Events as Growth Infrastructure: What Executive Leaders Expect in 2026

Events are entering a structural shift in how they are viewed at the highest levels of the organization. They are discussed in board meetings. They are evaluated against pipeline contribution.They are measured for deal acceleration. They are compared to paid media and product investment. This evolution reflects a broader transformation in executive event strategy. Events […]

Mar 2, 2026

Article

What Enterprise Event Leaders Actually Value in Their Event Tech in 2026

Enterprise event technology is under new scrutiny. Event leaders are accountable for pipeline influence, deal acceleration, retention, and measurable engagement across increasingly complex portfolios. Teams are lean. Expectations from leadership are higher. Attendees are more selective. In this environment, event platforms must support operational discipline, unified data, and consistent execution across the full event lifecycle. […]

Feb 25, 2026

Article

Event Industry Trends 2026: What Event Professionals Are Reporting

Events have moved into a new phase of maturity. After years of recovery, experimentation, and rapid expansion, 2026 reflects a more disciplined, strategic environment. Event programs are expected to influence pipeline, accelerate deals, strengthen customer relationships, and clearly demonstrate business impact. The 2026 State of Events Benchmark Report captures this shift through the perspectives of […]

Feb 18, 2026

Article

The Events Industry’s Top Marketing Statistics, Trends, and Benchmarks for 2026

After years of disruption, experimentation, and recalibration, events have entered a more disciplined phase. In 2026, events are no longer treated as standalone campaigns or brand moments. They now operate as core growth infrastructure, expected to influence pipeline, accelerate deals, deepen relationships, and deliver measurable business outcomes. Event leaders are under more pressure than ever […]

Feb 5, 2026

Article

21 Engaging Conference Themes for 2026

Planning a conference can be thrilling. But let’s face it: Choosing the perfect theme can seem like a daunting task.  You want something original — something that sparks curiosity and gets people excited to attend. After all, a great theme sets the tone for your entire event, inspiring not just the agenda but also the […]

Feb 4, 2026

Article

Takeoff 2025: what we heard, what we’re building, and what’s next

What made Bizzabo Takeoff 2025 stand out was the opportunity to bring our customer community together to focus on the future of events. For years, we’ve had the privilege of working alongside some of the most ambitious event leaders in the world. But bringing our customer community together in one place was different. It wasn’t […]

Sep 16, 2025

Article

How to Plan a Successful Event: Pro Tips from a Senior Event Manager

If you’re searching for how to run a successful event in today’s fast-changing landscape, look no further than the story of Andy Lowe, Senior Corporate Events Manager at Smartsheet. On a recent episode of The Event Experience podcast, Andy shared how he’s adapted to change, embraced event technology, and built standout in-person experiences that deliver […]

Jul 9, 2025

Article

The Future of Event Networking: What 300+ Industry Pros Told Us

Networking is no longer a side feature, it’s the main event. Discover insights from Bizzabo’s 2025 report on how in-person networking is evolving and what organizers can do to keep up.

Jun 30, 2025

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