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Bizzabo news | 3 February 2021

Bizzabo Announces Partnership with Adobe

Bizzabo Blog Staff

We’re joining forces with Adobe and their Exchange Partner Program, enabling you to plan and measure your virtual, in-person, and hybrid events.

We’re excited to announce that Bizzabo has officially joined the Adobe Exchange for Enterprise Cloud partner program. This partnership brings together the unique positioning of both platforms and further strengthens Bizzabo’s mission of enabling B2B marketers to manage, measure and grow professional events across the globe in any format — virtual, in-person or hybrid.

“We are excited to become an official Adobe partner,” said Alon Alroy, Co-founder and CMO at Bizzabo. “By partnering with Adobe, we are enabling B2B marketers to build, host and measure professional event experiences in any form, while connecting event data to their marketing efforts.”

As a result of the COVID-19 pandemic, event planners and marketers shifted from in-person events to virtual experiences. That’s why we launched our comprehensive virtual events solution back in March 2020, to make it easier than ever to engage with your audience and measure event ROI.

For almost two years, Bizzabo has integrated with Marketo Engage. This integration shares key event data on registration and attendee activity, allowing Marketo Engage users to tie event activity directly to business impact.

Through Bizzabo’s new partnership with Adobe, marketers and organizers can unlock the power of virtual and hybrid experiences, while capturing attendee insights that can be used to optimize lead scoring, nurturing, segmentation, and attribution. This will help Marketo Engage users build campaigns that are more relevant and personalized, accelerating the buyer journey and strengthening brand loyalty.

“The coronavirus has fundamentally changed the way B2B marketers engage prospects and customers through professional events. Bizzabo’s platform helps them meet the moment, empowering marketers to run personalized virtual or hybrid events, while also making it possible to activate event data across the customer journey. We look forward to working with them.”

– Cody Crnkovich, Head of Platform Partners & Strategy, Adobe

This announcement follows our recent $138 million investment in the hybrid future of events. While only 24% of B2B marketers have previously hosted a hybrid event, the vast majority (97%) believe that we will see more hybrid events in 2021. That’s why Bizzabo’s end-to-end platform is purpose-built to support both virtual and live events, so you can successfully execute your in-person, virtual, and hybrid events.

We’re excited to launch our formal partnership with Adobe to help their customers create impactful experiences. One of our core values is “We Are Better Together,” and we fully believe in the power of partnership to drive mutual growth.

This partnership signifies the formal launch of the Bizzabo Partner Program, which we’ve designed in order to achieve mutual success while delivering a superior experience to customers. We offer best-in-class partner benefits, including rebates, discounts, and referral fees, in addition to comprehensive customer and partner success resources, so we can achieve greater success, together.

Visit the Bizzabo Partners Program page to learn more.

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