Bizzabo, the Event Experience Operating System (EEOS) that powers scalable in-person, virtual, and hybrid events, today announced its recognition as a Visionary in the Gartner® Magic Quadrant™ for Event Marketing and Management Platforms. This marks the third year Bizzabo has been named in the report, and we feel it is reinforcing its role as a trusted partner for organizations looking to turn event data into actionable insights.
Gartner® Magic Quadrant™ Market Defintion
Gartner defines event marketing and management platforms as “tools that enable B2B marketers to execute in-person events for external audiences. These platforms provide native capabilities to engage and communicate with prospective attendees, registrants and sponsors; manage logistics; deliver content; and enable attendees to engage with other participants.”
Why it matters to us
We think, for event organizers, this recognition reflects a clear shift in what defines success: not just delivering strong experiences, but understanding and proving their impact. Gartner highlights Bizzabo’s AI-driven product capabilities, flexible pricing model, and robust attendee management as key strengths supporting this shift.
Bizzabo stands out for AI capabilities, pricing, and attendee management
In our view, Bizzabo’s product innovation aligns with key shifts in the events landscape highlighted in the Gartner Magic Quadrant. These include the move toward scalable event portfolios, increased pressure to demonstrate sponsor ROI, and event organizer expectations for practical AI use cases.
With flexible pricing designed for multi-event programs, AI capabilities that connect engagement to pipeline impact, and strong attendee management across registration and onsite experiences, we feel that Bizzabo supports event teams in delivering measurable results at scale.
“The future of event marketing belongs to organizations that can connect experience to intelligence.
We’re proud that Gartner has recognized Bizzabo as a Visionary in the event technology market. We see this as validation of our focus on helping enterprises unify event data, make smarter decisions, and drive measurable growth through their events.”
- Eran Ben-Shushan, Co-Founder & CEO, Bizzabo.
What customers have to say
The Gartner Peer Insights™ platform captures verified customer ratings and peer reviews. Here's what customers had to say about Bizzabo:
- "Bizzabo has been a game-changer for our global events program. As someone who oversees complex, high-value experiences across multiple regions, I've been consistently impressed by the platform's flexibility, reliability & depth. It's clear Bizzabo was designed by people who understand the realities of events - not just the theory.” - Gartner Peer Insights review
- “Having utilized a number of other event technology providers, you feel Bizzabo's focus on an innovative and cutting-edge product development roadmap to serve not just the now and next, but also offer opportunities to surprise and delight attendees with the next generation of event ecosystem features, from AI-powered attendee matchmaking to SmartBadge technology." - Gartner Peer Insights review
- “We absolutely love our customer success team!! They're hands down the best in the business and are always available to support us and provide thoughtful solutions to any challenge.” - Gartner Peer Insights review
See what sets Bizzabo apart
Events have become a major driver of growth, community, and first-party data, so enterprises need more than just event software. They need a platform that brings everything together and helps them make sense of it.
As events continue to serve as a critical source of pipeline, community, and first-party data, organizations are looking for platforms that go beyond execution. Bizzabo’s Event Experience OS brings together registration, engagement, and analytics in one place—helping teams connect insights across the entire event lifecycle and turn every interaction into a measurable outcome.
Learn more about the evaluation and get your personalized demo of Bizzabo at https://welcome.bizzabo.com/event-management-platform-analyst-reports.
Source: Gartner Report, Magic Quadrant for Event Marketing and Management Platforms, By Christy Ferguson, Halle Stern, etc, March 2026.
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Gartner does not endorse any company, vendor, product, or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
