The challenge: running many events with limited time and tools
At Trellance, events play a key role in how the company connects with its community. As Event Manager, Nicole Shannon is responsible for orchestrating numerous programs throughout the year. That meant juggling registration, websites, tracking, and communications, often with tight timelines.
Nicole knew that the existing approach was holding the team back. Registration workflows were more manual than they needed to be. Website updates took too much time. Every extra step created more pressure on her team and more opportunities for friction in the attendee experience.
She wanted a platform that would:
- Make registration as easy as possible for attendees
- Reduce the time spent building and maintaining event sites
- Integrate cleanly with Salesforce and HubSpot so tracking and communication would not require duplicate work
In short, Nicole was looking for a technology partner that could enhance efficiency without adding complexity.
The solution: user-friendly registration and integrated systems
Nicole’s search led her to Bizzabo, which quickly became a central part of Trellance’s event management strategy.
She describes the experience as transformative. The first big win was the registration process. Bizzabo’s user-friendly interface allowed Nicole and her team to build and manage registration flows that were clear and intuitive for attendees.
“The platform’s user-friendly interface significantly streamlined the registration process, making it more seamless than ever before,” Nicole noted.
That simplicity had a direct impact on attendee satisfaction, since the first touch point of the event felt smooth instead of frustrating.
The integration capabilities stood out just as strongly. Bizzabo’s connections to Salesforce and HubSpot gave Trellance efficient tracking and communication channels. Instead of exporting and importing data across systems, Nicole’s team could rely on a more connected flow of information.
These integrations were especially valuable for managing a comprehensive portfolio of events, where every extra manual step can slow the team down.
Through it all, the partnership with Bizzabo’s team became a key part of the solution.
“Bizzabo has been a great team to work with through the years,” Nicole said. “They have made the registration easy and seamless for our attendees. We truly appreciate their support and dedication at every step of the way.”
That combination of product capability and consistent support gave Trellance the confidence to lean on Bizzabo as a long-term partner.
The results: faster timelines and meaningful time savings
With Bizzabo in place, Trellance has seen clear, measurable improvements in operational efficiency.
Nicole and her team have achieved:
- More than one week of acceleration in registration execution speed
- 20%-40% time saved on event website work
Those gains add up across a busy calendar. Faster registration execution means Trellance can open events sooner, respond more quickly to changes, and reduce last-minute stress. Time saved on website tasks frees the team to focus on content, logistics, and stakeholder alignment instead of repeat web builds.
Behind the numbers, the experience feels different, too. Registration is easier for attendees, internal tracking is smoother, and the integrations into Salesforce and HubSpot ensure that important data flows where it needs to go without extra effort.
The customizable options in Bizzabo have also helped Nicole tailor each event to Trellance’s needs, which further enhances their event management capabilities.
Through this collaboration, Trellance has not only improved its day-to-day event operations but has also found a partner that shares its focus on reliable, modern event experiences.
The future: a reliable partner for efficient, data-driven events
Looking ahead, Trellance is positioned to keep building on these gains.
With Bizzabo, Nicole’s team has:
- A registration experience that feels simple for attendees
- Integrations that support accurate tracking and targeted communication
- A partner that shows up with support and dedication at every step
“Through this collaboration, Trellance has not only improved operational efficiency but also found a reliable partner in Bizzabo,” Nicole reflected.
As the event portfolio grows and expectations rise, Bizzabo’s platform and partnership will continue to support Trellance in delivering smooth, data-driven, and engaging events.
See how Bizzabo can streamline your event operations
If you are managing multiple events and feeling the pressure of slow registration builds, manual website work, or disconnected systems, Trellance’s experience offers a clear path forward.
With Bizzabo, you can:
- Simplify registration for attendees
- Save significant time on event websites
- Connect your events to Salesforce, HubSpot, and other key systems
Ready to see what that could look like for your team?
Request a personalized demo of Bizzabo to explore how we can help you streamline operations and deliver a better experience for your attendees.
