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The Event Experience Blog

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35 Bold Examples of Guerrilla Marketing

Explore guerrilla marketing tactics used by brands like Spotify and Tesla to create unforgettable moments and engage audiences.
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The Events Industry’s Top Marketing Statistics, Trends, and Data_Purple

The Events Industry’s Top Marketing Statistics, Trends, and Benchmarks for 2026

Explore 2026 event marketing statistics and benchmarks on budgets, ROI, AI, and engagement, based on Bizzabo research and platform data.

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in-person events
How to Write a Conference Speaker Bio (Examples + Template)
Write compelling speaker bios that boost credibility and attendee engagement. Get practical tips, examples, and a free template.
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Why Sponsors Are the Forgotten Middle Child of Events
Why Sponsors Are the Forgotten Middle Child of Events
Event sponsorship ROI expectations are changing fast. Learn why sponsors are often overlooked and how leading events are improving sponsor engagement.
May 25, 2026
6 mins
Why Modern Event Strategies Require More Flexible Infrastructure
Why Modern Event Strategies Require More Flexible Infrastructure
Modern event programs are becoming more distributed and multi-format. Learn why enterprise teams are moving beyond DIY event stacks toward connected Event Experience Operating Systems.
May 21, 2026
7 mins
Take Your Time Back: How to Win at AI Event Discovery and Attendee Experience
Take Your Time Back: How to Win at AI Event Discovery and Attendee Experience
Learn how to use AI for events, from automating planning workflows to getting your events discovered in ChatGPT and Gemini, with practical tactics from Profound and Bizzabo.
May 19, 2026
9 mins
Why Modern Sales Kickoff Strategies Are Evolving
Why Modern Sales Kickoff Strategies Are Evolving
Sales kickoff events are becoming continuous enablement experiences. Learn how leading teams extend SKO engagement before, during, and after the live event with Bizzabo.
May 15, 2026
5 mins
Why Internal All-Hands Are Becoming Experience-Driven Events
Why Internal All-Hands Are Becoming Experience-Driven Events
Explore the evolving nature of internal all-hands strategy in hybrid teams and enhance employee engagement and participation.
May 13, 2026
6 mins
Bizzabo vs Competitors: Comparing Enterprise Event Platforms for Networking and ROI
Bizzabo vs Competitors: Comparing Enterprise Event Platforms for Networking and ROI
Compare Bizzabo, Cvent, and Swoogo across networking, integrations, analytics, onsite operations, and ROI for enterprise events.
May 12, 2026
8 mins
Your Event Shouldn’t End When The Livestream Does
Your Event Shouldn’t End When The Livestream Does
Virtual events and on-demand content are becoming essential to modern event programs. Learn how leading teams extend engagement beyond the live moment with Bizzabo.
May 11, 2026
6 mins
What Is an Event Delivery Partner? Why Enterprise Event Teams Use Them to Scale
What Is an Event Delivery Partner? Why Enterprise Event Teams Use Them to Scale
Learn how enterprise event teams use event delivery partners to scale execution, reduce risk, and deliver measurable business outcomes.
May 6, 2026
6 mins
From “Chaotic” to “Intentional”: How B2B Events Feel in 2026
From “Chaotic” to “Intentional”: How B2B Events Feel in 2026
We asked event leaders across Boston, DC, and San Francisco one question: how do events feel today vs. three years ago? Here’s what they said and what it means for 2026.
April 29, 2026
5 mins
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