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The Event Experience Blog

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35 Bold Examples of Guerrilla Marketing

Explore guerrilla marketing tactics used by brands like Spotify and Tesla to create unforgettable moments and engage audiences.
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The Events Industry’s Top Marketing Statistics, Trends, and Data_Purple

The Events Industry’s Top Marketing Statistics, Trends, and Benchmarks for 2026

Explore 2026 event marketing statistics and benchmarks on budgets, ROI, AI, and engagement, based on Bizzabo research and platform data.

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in-person events
How to Write a Conference Speaker Bio (Examples + Template)
Write compelling speaker bios that boost credibility and attendee engagement. Get practical tips, examples, and a free template.
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Why a 360 Event Strategy is Key to Engaging Audiences and Driving Success
Why a 360 Event Strategy is Key to Engaging Audiences and Driving Success
Discover why a 360 event strategy—combining field events, webinars, and in-person conferences, is the key to maximizing event success.
February 11, 2025
5 mins
The Power of Events: In-Person Events Are Thriving in 2025
The Power of Events: In-Person Events Are Thriving in 2025
Learn why in-person events are taking center stage in 2025. Dive into insights from the State of Events report and learn actionable strategies for success.
January 31, 2025
5 mins
2025 State of Events: B2B Insights & Industry Benchmarks
2025 State of Events: B2B Insights & Industry Benchmarks
Stay ahead in the evolving B2B events industry with insights from 1,500+ professionals. Download the 2025 State of Events Report now!
January 23, 2025
2 mins
6 Tips for Implementing Your Best Event Engagement Ideas: Strategies, Tools, & Examples
6 Tips for Implementing Your Best Event Engagement Ideas: Strategies, Tools, & Examples
Boost event engagement with proven strategies and Bizzabo’s powerful tools to create unforgettable attendee experiences.
January 22, 2025
8 mins
The Ultimate Guide to Conference Management: Mastering the Art of Successful Events
The Ultimate Guide to Conference Management: Mastering the Art of Successful Events
Learn the art of successful conference management. This comprehensive guide covers planning, marketing, logistics, technology, and post-event analysis to help you create impactful events.
January 7, 2025
9 mins
We Surveyed 500+ Event Professionals: Trends That Are Set To Dominate 2025
We Surveyed 500+ Event Professionals: Trends That Are Set To Dominate 2025
Discover the top event trends for 2025 based on insights from 500+ professionals. Learn how to create memorable, engaging, and tech-savvy events.
December 18, 2024
5 mins
Develop & Implement a Field Marketing Strategy to Maximize Event ROI
Develop & Implement a Field Marketing Strategy to Maximize Event ROI
Learn all about field marketing, including how to develop a field marketing strategy that engages your audience & maximizes event ROI.
December 17, 2024
13 mins
Forrester Wave Customer Favorite: Our Most Important Recognition Yet
Forrester Wave Customer Favorite: Our Most Important Recognition Yet
Recently named a Customer Favorite in the Forrester Wave for Event Management Technology, find out why this recognition is so meaningful to Bizzabo.
December 12, 2024
3 mins
Event Lead Retrieval: Apps, Gamification, Data & Follow-Ups
Event Lead Retrieval: Apps, Gamification, Data & Follow-Ups
Learn how to maximize event ROI with effective lead retrieval strategies. Discover the power of lead retrieval apps, gamification, data, and post-event follow-ups.
December 10, 2024
11 mins
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