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Attendee Experience, Event Planning & Management, Event Technology & Apps
28 July 2023 

Top 27 Event Marketing Tools for Working Smarter

Chaviva Gordon-Bennett
Chaviva Gordon-Bennett
Top 27 Event Marketing Tools for Working Smarter

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use. Innovative event marketing tools can help captivate your audience, create buzz, and accelerate your event’s success.

A staggering 78% of event planners use more event technology post-pandemic to push boundaries and take charge of their event marketing. Keep reading to uncover the latest tools and software to scale your event strategy and do more with less in the coming year. 

The Best Project Management Tools for Event Organizers

Managing the multitude of planning tasks for your events is a challenging feat. The right project management software will ensure you stay organized, easily collaborate with your team members, set appropriate deadlines, finish tasks on time, and track progress throughout the event planning process. 

Project management software also allows you to automate and scale your event strategy so you don’t have to reinvent the wheel for every event. Here are three powerful tools that will remove some of the biggest headaches of event planning. 

1. Asana

Asana is a popular and well-established tool for efficiently collaborating and accomplishing project management goals.

Its intuitive interface and task management features — such as assigning tasks to team members, setting due dates, adding descriptions and attachments, and creating subtasks — allow teams to break down complex projects into smaller, manageable tasks without any problem.

Teams can easily create project timelines, set milestones, and establish dependencies between tasks. Additionally, Asana’s internal chat features make communicating ideas among team members easy. Thanks to customizable views, members can visualize projects as boards, lists, or timelines. The software makes it easy to track progress to ensure goals are met on time.

Asana has also integrated with other popular tools such as Google Drive, Slack, and Dropbox to enable seamless file sharing and to centralize project-related information.

2. Monday.com

Monday.com is another versatile tool that supercharges productivity. Start using it by creating a new project board, then customize it by adding relevant columns such as tasks, deadlines, team members, budgets, and resources.

From venue selection to marketing, select separate groups and keep the flow going. Also, use the built-in communication tools to leave comments, tag team members, and facilitate discussions. Automate reminders for deadlines and receive notifications when tasks are completed.

Monday.com also makes it easy to track your progress, identify bottlenecks, and make data-driven decisions to stay on track. Plus, the mobile app ensures you’re always connected, no matter where you are.

3. Airtable

Curious what we use here at Bizzabo? Airtable is not your average project management tool. It’s a superpower for managing your projects! With its dynamic interface, Airtable allows us to organize and manage our event projects like never before.

What sets Airtable apart is its flexibility — it adapts to your unique event planning needs. We can create custom databases to track tasks, deadlines, budgets, and guest lists. Want to visualize your seating arrangements or create a timeline? No problem! Airtable’s visual views and drag-and-drop functionality will make it a breeze.

Plus, Airtable’s collaborative features enable seamless teamwork, ensuring everyone is on the same page at every stage of the event planning process.

The Best Communication and Collaboration Tools for Event Planning

Making communication easier and faster is vital for the entire team to stay on the same page. The following tools will help you connect, brainstorm, and share ideas in a flash.

4. Slack

No more scattered conversations — only organized discussions! Slack is the ultimate collaboration hub that makes chatting with your team lightning-fast and super efficient. 

It keeps everything organized in channels, whether by project, department, or topic. You can join as many channels as you need, ensuring smooth collaboration.

The best part? All your conversations are searchable. Can’t recall what Jim said? Just search and find the conversation in a flash. Onboarding new team members? Direct them to previous Slack chats where company processes are outlined.

Slack isn’t just about messaging. You can also share and store files and videos right within the app. It also integrates with G Suite, Dropbox, Asana, and Trello.

5. Microsoft Teams

Microsoft Teams has powerful features, impressive integration capabilities, and robust security measures that set it apart as a reliable communication platform.

Unlike other platforms, Teams seamlessly integrates with the broader Microsoft ecosystem you already know. Using this tool, you can chat, video meet, share files, and collaborate with others in one place.

Integrating Outlook, SharePoint, and OneDrive will further streamline your workflow. In addition, you can plan remarkable events with peace of mind knowing that Microsoft Teams prioritizes your data security and compliance. 

6. Google Workspace Chat

Google Chat brings a burst of energy to your event planning communication. Enjoy real-time collaboration with team members, clients, and vendors through instant messaging at the speed of thought.

Create group chats and channels to keep discussions organized and make it easier to refer back to important details when needed.

The effortless file sharing and integration with Google Workspace can enhance your project collaboration. With features like conversation history and searchability, you’ll never miss a beat.  

The Best Social Media Management Tools for Event Organizers

Have you found the perfect event marketing software to spice up your social media game? Here are three social media management tools to help you accomplish your event marketing goals.

7. Hootsuite

Hootsuite is a robust social media management tool for those who need conversation management in all their social media channels. It’s especially helpful for large and complex teams.

Besides having many fancy features for scheduling and publishing posts, Hootsuite always goes one step further in helping you. For example, if you wish to drive traffic it will reveal the best days and times to publish based on post link clicks in the last 30 days. 

Source: Influencer Marketing Hub

You can keep track of relevant hashtags and keywords using Hootsuite’s social listening tools. The tool also calculates how your posts perform depending on your industry and enables you to keep tabs on your competitors by adding their social media accounts to track their actions.

8. Buffer

Buffer is an ideal choice for efficient social media management, especially for large teams with multiple clients looking for an easy-to-navigate interface.

Besides having a sleek, minimalist dashboard for easy social media scheduling, Buffer also provides analytics, including engagement and performance, and allows for customized reports. The ability to upload images from various sources, store ideas, and create a customizable “start page” will boost your content creation process.

Furthermore, the Buffer Queue automates post-scheduling, and the Team and Agency plans allow unlimited users with flexible permission settings. 

9. Sprout Social

With a range of essential features for publishing and reporting, Sprout Social simplifies your social media management.

Firstly, its Schedule + Duplicate feature allows customized posts tailored to each social platform, saving time and effort. You can preview your Instagram grid using Sprout’s mobile app, ensuring a cohesive visual presence. 

The platform also provides notifications for failed messages, allowing quick resolution. Sprout’s browser extensions enable you to schedule posts directly from the browser, while the ViralPost feature suggests optimal send times for maximum engagement.

Finally, you can tag messages for tracking and exporting comprehensive reports to enhance performance analysis.

The Best Email Marketing Software for Event Professionals

Want your attendees eagerly await your next event? Captivate your audience and boost ticket sales with innovative event promotion software. Although we’re partial to Bizzabo’s email marketing tools for events (check out No. 27), here are three of the best marketing tools for event management you can use to easily reach out to a large audience.

10. HubSpot

All your marketing needs are under one roof with HubSpot. Once you complete the signup process, the email tool throws you directly into the editor.

Though HubSpot’s expensive upgrade and full suite can be overwhelming, its generous free plan is a blessing. You can send up to 2,000 emails monthly, manage over 100 lists, and generate comprehensive reports. You can add HubSpot tools such as a customer relationship management platform, marketing automation, customer service, and sales if you need to scale.

Your free subscription includes 105 lists: 

  • 100 static lists for one-time use
  • 5 active lists that can be segmented according to their behavior, such as hard bouncers or recipients who open but don’t click

You can also integrate HubSpot with Zapier to create and update HubSpot contacts from your contact management tool and copy new leads from your ads into HubSpot.

11. Mailchimp

Who doesn’t know Mailchimp? If you haven’t used this email marketing platform yet, we highly recommend you start automating your email marketing process with Mailchimp’s generous free plan.

As part of Mailchimp’s free plan, you’ll have access to six email templates that can be customized with its user-friendly email editor. And you can email up to 2,000 contacts.

The email performance reporting feature provides valuable insights, such as open rates, click-through rates, and revenue generation.  You can even track individual subscriber analytics, allowing them to tailor their marketing efforts based on specific engagement levels.

12. Moosend 

Ready for your first email blast? Moosend empowers you to create and send email campaigns that drive engagement and boost your event’s success within minutes. 

With the user-friendly Campaign Creation Wizard, you’ll be guided step-by-step through the entire campaign creation process. Choose from a selection of five campaigns and get started in no time. 

A cool AI feature in Moosend called real-time personalized subject line enhancer ensures your subject lines are compelling and click-worthy. You can optimize your emails with Moosend’s subject line A/B testing and content A/B testing features.

Target your recipients using list segmentation and captivate them with dynamic countdown timers. Moosend also offers more than 75 premade email templates, allowing you to build a library of favorite templates and effortlessly save customized designs.

The Top Design and Visual Content Tools for Event Organizers

Digital event marketing heavily relies on design and visual content tools that make your message attractive and appealing to your audience. These three industry invaders can help you rule the visual world:  

13. Canva

Canva is best for people who don’t have extensive design experience but still want to create visually striking content. When you sign up for a free account, you’ll find a variety of templates to meet your requirements, such as social media posts, website banners, and infographics. Canva also allows you to input dimensions and create entirely customized projects.

Play around with a selected template by customizing the colors and incorporating images, graphs, and text to give it a personal touch. Canva also provides a comprehensive database of images and icons, allowing you to search and add them strategically to your project.

Plus, Canva offers AI apps like a text-to-image generator so you can put your generative AI chops to the test.

14. Adobe Creative Cloud

Bring your wildest ideas to life with Adobe Creative Cloud — an absolute powerhouse for creating visually stunning content.

For example, when retouching images or creating surreal compositions, Photoshop enables you to create extraordinary visuals. Similarly, Illustrator’s tools enable you to craft visually striking and scalable designs. Meanwhile, Premiere Pro makes it easy to edit footage, apply visual effects, add stunning transitions, and polish your videos to perfection.

What’s more interesting? The applications work harmoniously together, allowing you to easily transfer assets and projects between different software and streamline your creative workflow.

15. AI Image and Video Generating Tools

Experience a unique combination of cutting-edge AI technology and artistic experimentation with AI image generators and video generators. 

With AI image generators — think Canva, StarryAI, and Craiyon — you can use artificial intelligence algorithms to generate visually appealing content that pushes creative boundaries. 

Let the algorithms work their magic as you input ideas and generate new visuals that support your imagination. Enjoy creating striking event logos, branding elements, or captivating graphics that leave your audience in awe. 

The Best Survey and Feedback Tools for Event Professionals

Following any event, conducting a survey is one of the best ways to gather feedback from attendees and sponsors. These three tools make gathering insights that will inform your next gathering easy.

16. SurveyMonkey

SurveyMonkey is a flexible survey tool that enables you to collect feedback, opinions, and valuable data from attendees. Designing surveys becomes incredibly easy with its user-friendly interface.

Source: Page Flows

After ensuring you have the right survey questions, choose from various question types, including multiple-choice, rating scales, and open-ended. Then, personalize your survey to match your event’s branding and theme. Add your logo, select vibrant themes, and create a cohesive experience.

After your survey closes, SurveyMonkey’s robust reporting features help you uncover meaningful insights that shape your event planning decisions.

17. Typeform

Typeform is another outstanding tool for creating engaging and interactive forms for your events. With a wide selection of fonts and colors, and the ability to upload your logo, you can create a visually pleasing experience that matches your event’s theme.

Typeform’s conversational format makes it feel like you’re having a friendly chat with your attendees. And with a wide range of question formats, including multiple-choice, dropdown menus, and interactive quizzes, you can collect valuable feedback from attendees, sponsors, and stakeholders.

To ensure your target audience only sees questions that apply to them, you can use Typeform’s conditional logic feature to show or hide questions based on previous answers.

18. Google Forms

Google Forms is a valuable survey and feedback tool in your event planning toolkit. Best of all, these forms are straightforward and require no technical expertise. Multiple team members can work simultaneously on the same form. This means brainstorming ideas and creating surveys efficiently is a piece of cake.

This tool’s seamless integration with other Google apps like Google Sheets and Google Drive allows you to collect and analyze data and store responses securely in the cloud.

The Top Paid Ad Tools for Event Professionals

There are specific exceptional paid ad tools that help you reach a wider audience and drive ticket sales for hosting successful events. Here are three event promotion tools offering advanced features to revolutionize your event marketing efforts.

19. Social Media Ads

With billions of active users on Facebook, Instagram, Twitter, and LinkedIn, social media platforms are the perfect avenues to target with ads. 

Social media ads enable you to cater to specific demographics, interests, and behaviors, ensuring your event messaging reaches the right audience.

Boost ticket sales with advanced targeting options and engaging ad formats that help you convey your event’s unique selling points to segmented audiences through visually striking content.

20. Display Ad Networks 

Ignite the curiosity of your target audience and drive engagement for your business with display ad networks. This tool helps you expand your event’s visibility and reach attendees across various websites, blogs, and online publications.

You can use diversified ad formats to create visually compelling advertisements, from attention-grabbing static banners to captivating animated graphics and rich media ads.

Moreover, by leveraging remarketing opportunities, you can reconnect with users who have shown interest in your event or visited your website. This will significantly boost your conversion rates and drive ticket sales, maximizing the impact of your event marketing efforts.

21. Retargeting Platforms

Retargeting individuals who have interacted with your event marketing efforts can turn interested prospects into actual attendees, increasing the likelihood of conversions.

For example, if you want to target users who have added tickets to their cart but have yet to purchase them, your customized ads can nurture their interest and encourage them to book tickets by emphasizing the benefits of attending your event and offering special incentives.

The Best CRMs for Event Professionals

As an event marketer, you must strengthen your relationship with your attendees before, during, and after the event. Here’s how you can care for your guests with these three customer relationship management (CRM) platforms.

22. Salesforce

Salesforce is a leading CRM platform that keeps you organized and focused to achieve your digital marketing goals. You can now effortlessly manage attendee and contact information and track interactions.

With its powerful event reporting feature, gaining valuable insights about attendee behavior, engagement levels, and event performance is easier than ever.

A cherry on top: Salesforce seamlessly integrates with various marketing automation tools, enabling you to automate personalized email campaigns, nurture leads, and create targeted messaging.

23. HubSpot CRM

HubSpot CRM is a powerful tool for managing contacts, segmenting audiences, and personalizing communications.

It’s 100% free with no time limits forever, enabling unlimited users and up to 1 million contacts. And as you grow, HubSpot can grow with you, with three premium plans. 

Organizing your database and tailoring your messaging can build stronger relationships and enhance the attendee experience. Furthermore, Hubspot’s lead nurturing and automation capabilities empower you to automate email workflows, send targeted messages, and engage with attendees throughout their journey.

It also provides insightful analytics and reporting features. You can refine your strategies and make data-driven decisions after tracking event performance, measuring engagement, and evaluating the success of your marketing efforts.

24. Zoho CRM

Zoho CRM is an excellent choice for startups and small businesses that need client and contact management, sales forecasting, and marketing automation.

With Zoho CRM, it’s easier than ever to store detailed profiles of clients and prospects, including their contact details, communication history, preferences, and other relevant data. The platform centralizes and organizes all your customer and vendor information. 

You can track leads throughout the sales cycle by automating repetitive tasks and capturing them from multiple sources, such as social media, online inquiries, and event registrations. 

Moreover, with Zoho’s exceptional integration capabilities, you can connect your CRM with email marketing, social media, and event registration platforms to synchronize data and streamline workflows.

The Top Analytics and Reporting Tools for Event Organizers

The importance of analytics and reporting tools can never be denied. The following tools will give you valuable insights into attendee behavior, ticket sales, website traffic, marketing campaign performance, and ROI.

25. Google Analytics

Marketers and website owners can gain valuable insights into their online presence and user behavior by using Google Analytics 4.

For example, if you’re organizing a grand conference and want to understand your attendees’ behavior and preferences, GA4 will help you track the number of visitors to your event website, identify the most popular sessions or speakers, and even discover which marketing channels are driving the most registrations.

From tracking ticket sales and conversions to setting event-specific goals and measuring engagement, you’ll have access to all the data-driven insights at your fingertips.

26. HubSpot

Turbocharge your efforts and make data-driven decisions with HubSpot’s data analytics tool. This rich platform enables you to forego guesswork, dive into customizable dashboards, track event ROI, and gain in-depth website analytics.

According to HubSpot’s State of Marketing Report, roughly 62% of marketers already use built-in marketing or CRM software for marketing reporting. HubSpot enables you to optimize your event marketing efforts by analyzing campaign performance, understanding attendee behavior, and gaining insights into ticket sales. The best part? Seamless CRM integration lets you refine strategies and drive successful events.

The Best Event Marketing Platform for Organizers

27. Bizzabo’s Event Experience OS

As the market for global event management software continues to snowball, expanding at a pace of 12.9% each year and projected to reach $18.4 billion by 2029, Bizzabo stands out as a trusted event marketing platform that satisfies all your event marketing needs and keeps pace with industry demands.

With powerful features, Bizzabo’s Event Experience OS empowers event organizers to attract the right audiences, increase registrations, offer personalized experiences, and boost ticket revenue.

  • Drive revenue with personalized experiences: Use personalized registration flows to ensure each attendee’s seamless and tailored experience. Advanced promo codes and UTM tracking help spread the word and attract more registrants. Intelligent email segmentation and fields enhance email open rates, maximizing engagement with attendees. Additionally, ticket boost and social sharing features turn registrants into event evangelists, leading to increased registrations.
  • Craft a stunning, on-brand website easily: With Bizzabo, building a dynamic and fully branded event website is a breeze. Create a custom website on Bizzabo or embed our registration and agenda widgets externally. The platform’s drag-and-drop, no-code event website builder allows for effortless customization — without the need for developers or designers. Bizzabo offers CSS, HTML, and Javascript support for those seeking more advanced customization, giving organizers complete control over their event website’s look and feel.
  • Measure success and prove ROI: Proving the success of an event is essential, and Bizzabo’s event marketing software makes it easy to measure and report on event performance. Integrations with CRM or marketing automation software enable personalized, omnichannel attendee journeys. Tracking codes, pixels, and integrations with Google Analytics and Google Tag Manager provide comprehensive insights into event campaigns. Event organizers can choose from pre-built reporting templates or build custom reports to measure success and showcase ROI to key stakeholders.

If you need all-in-one event marketing tools, Bizzabo offers a comprehensive and user-friendly solution to drive revenue, deliver personalized experiences, and measure event success. Whether you’re hosting a small business conference or a large-scale industry expo, Bizzabo empowers event professionals to focus on what they do best — creating remarkable event experiences.

event software SaaStr HubSpot Salesforce

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