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Event Sponsorship ROI: How To Increase and Prove It

Event sponsorship ROI is the measurable return sponsors receive on their investment in your event, and for enterprise event teams, the ability to demonstrate it clearly is what determines whether sponsors come back, increase their commitment, or walk away. Sponsorship is one of the most significant revenue levers available to event programs, and also one […]

Jun 18, 2026

Article

How Enterprise Teams Use a Lead Capture App to Convert Events Into Pipeline

A modern event lead capture app does a lot more than scan badges. For enterprise teams running a portfolio of conferences, trade shows, field events, and executive dinners, it's the difference between walking away from an event with a flat contact list and walking away with a qualified, CRM-ready pipeline contribution. According to Bizzabo's 2026 […]

Jun 16, 2026

Article

How to Prove Sponsor ROI at Events (And Stop Leaving Revenue on the Table)

Sponsorship is one of the most significant revenue streams in your event portfolio. According to Bizzabo's State of Events and Industry Benchmarks report, 37% of organizers attribute 40-60% of their event revenue to sponsorship deals. That's not a nice-to-have line item; it's a cornerstone of how many enterprise event programs are funded and justified internally. […]

Jun 11, 2026

Article

20 Corporate Team Building Activities and Ideas for 2026

Team building activities are a great way to foster collaboration, communication, and trust among employees. In a corporate setting, these activities can help improve team dynamics, boost morale, and increase productivity, and prioritizing them has never been more important. According to Gallup's 2026 State of the Global Workplace report, global employee engagement fell to 20% […]

Jun 3, 2026

Article

How Streamlined Sponsorship Management Wins More Deals and Retains More Partners

Ask any sponsorship manager what their biggest frustration is, and you'll hear a version of the same answer: the process. Not the relationships, not the strategy, not even the pressure to hit revenue targets. The process. Chasing assets, managing email threads, tracking deliverables in spreadsheets, and scrambling to pull together post-event reports that actually tell […]

Jun 3, 2026

Article

How To Write a Sponsorship Request Letter (with Template + AI Prompts)

Planning an event and looking for sponsors to help bring your vision to life? Getting the right sponsors on board is a big deal, giving you both the funds and brand power necessary to make your next event a hit. But how do you reach out to potential event sponsors and actually get them excited […]

Jun 1, 2026

Article

How to Write a Press Release for an Event (With Template)

Learn how to write an event press release that earns media coverage, improves search visibility, and helps AI systems understand your event announcement. Includes key elements, examples, and a modern template for event teams.

May 29, 2026

Article

Why Sponsors Are the Forgotten Middle Child of Events

Event teams have become remarkably sophisticated at optimizing attendee experiences. Attendee journeys are personalized. Networking is increasingly data-driven. Speakers receive concierge-level support. Organizers carefully analyze registration behavior, engagement patterns, content performance, and attendee sentiment across the full event lifecycle. Sponsors, meanwhile, are often managed through workflows that still resemble an earlier era of events.  Event […]

May 25, 2026

Article

Why Modern Event Strategies Require More Flexible Infrastructure

Enterprise event programs are evolving faster than many event stacks can support Enterprise event programs no longer revolve entirely around a single annual flagship conference. Flagship events still play a critical role in customer engagement, brand visibility, and pipeline acceleration. But modern event portfolios increasingly include a much broader mix of experiences designed to support […]

May 21, 2026

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