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Sponsor Playbook: Using Onsite Data to Prove and Guarantee Event ROI

Sponsors no longer measure success by logo placement or booth traffic alone. They expect proof. Pipeline clarity. Revenue impact. A clear line between engagement and business outcomes. At the same time, event leaders are operating in what the 2026 State of Events Benchmark Report describes as an optimization era, where growth is disciplined, and accountability […]

Feb 19, 2026

Article

Conference Attendee Tracking: How to Turn Scans and Sessions into Real Pipeline

Conference attendee tracking has become one of the most important levers for proving event impact, yet it is still one of the most misunderstood. Most B2B conferences collect large volumes of onsite data, from badge scans and session attendance to networking activity, but very little of that data ever turns into actionable pipeline. As budgets […]

Feb 11, 2026

Article

How Vimeo Built on Two Years of Learning to Collect Better Data

For the Vimeo team, evolving their flagship event has been a three-year journey. Maya Sykes, Director of Integrated Marketing, and Dani Daubaras, Senior Events Experience Manager, have refined the experience each year, transitioning from a virtual-only event to a hybrid format centered on community and connection. But for Year 3, they wanted more concrete data. […]

Feb 10, 2026

Article

The Events Industry’s Top Marketing Statistics, Trends, and Benchmarks for 2026

After years of disruption, experimentation, and recalibration, events have entered a more disciplined phase. In 2026, events are no longer treated as standalone campaigns or brand moments. They now operate as core growth infrastructure, expected to influence pipeline, accelerate deals, deepen relationships, and deliver measurable business outcomes. Event leaders are under more pressure than ever […]

Feb 5, 2026

Article

Event Strategy: The Guide for 2026 and Beyond

Event organizing ain’t easy. In this guide, you’ll find what you need to know about event strategy in 2020—from planning an event to growing an event and more!

Feb 4, 2026

Article

51 Event Survey Questions for Data-Driven Decision Making

Get inside the minds of your attendees and other stakeholders with these 37 must-ask event survey questions.

Sep 24, 2025

Article

The Most Important KPIs for Measuring Event Success

Event KPIs (key performance indicators) are the best way to track and measure your event's success. Here are 22 event KPIs to measure event success.

Sep 3, 2025

Article

Event Data Management: The Complete Enterprise Guide

For senior event leaders, proving ROI has never been more complex or more critical. With enterprise-scale programs spanning thousands of attendees, multiple formats, and countless touchpoints, the sheer volume of data can feel overwhelming. Yet, too often, event data is treated as an afterthought: something to pull together in the days or weeks after the […]

Aug 29, 2025

Article

The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Learn how to measure, track and attribute event marketing ROI in this comprehensive guide. Featuring ROI models, attribution models, event technology tips and more await!

Aug 13, 2025

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