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Search Results for: Category: Event Data & Analytics
Article

Setting Long-Term Goals for Event Planners: Tips and Guidance

Event planners are always living in the moment. They’re laser-focused on doing everything they can to ensure the next event is the best yet — with more registrations, feedback, leads, revenue, and social media chatter. Although these short-term goals are undoubtedly important, event planners often overlook the importance of setting long-term goals because they’re incredibly […]

Apr 24, 2023

Article

The Events Industry’s Top Marketing Statistics, Trends, and Data

The most comprehensive list of event marketing, event management, and event planning statistics on the internet for 2021 and beyond.

Apr 3, 2023

Article

12 Event Debrief Questions You Must Ask After an Event

Ask 10 team members about the top goals they hope to achieve after hosting an event, and you’ll get 10 different answers. Although some folks are most interested in growing sales pipelines, others care more about discovering new opportunities, increasing registrations, and driving brand awareness. With so many competing priorities, it can be difficult to […]

Feb 27, 2023

Article

The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Learn how to measure, track and attribute event marketing ROI in this comprehensive guide. Featuring ROI models, attribution models, event technology tips and more await!

Aug 8, 2022

Article

23 Important KPIs for Measuring Event Success

Event KPIs (key performance indicators) are the best way to track and measure your event's success. Here are 22 event KPIs to measure event success.

Jun 3, 2022

Article

How Event Data Can Help Build Better Event Experiences

Over the past decade, big data has exploded. Organizations are using data to make all kinds of decisions, such as improving the customer experience or which new product features to roll out. This article will cover how to collect data at events and put it to use.

Mar 28, 2022

Article

Boost Event ROI: Modern, Immersive Examples of Experiential Marketing

Need inspiration for your experiential marketing strategy? Check out these 20 experiential marketing examples to create a lasting impression on consumers.

Mar 25, 2022

Article

51 Event Survey Questions You Need To Ask For the Best Insights

Get inside the minds of your attendees and other stakeholders with these 37 must-ask event survey questions.

Mar 18, 2022

Article

How To Achieve Data and Legal Compliance in the Events Industry

In the hybrid era, more information is changing hands than ever before. That’s why data security and legal compliance must be top of mind for today’s events industry organizers.

Dec 6, 2021

Article

3 Ways Software Integrations Drive Event Marketing Insights

On September 21st, I had the chance to host an insightful webinar: Unlocking the Open Event Platform. Here are 3 things I learned about how integrations impact data and drive insights.

Oct 14, 2021

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