In this episode of the Event Experience podcast by Bizzabo, Brian Mason, VP Strategy and Operations Corporate Event Marketing Association (CEMA), shares insights about Summit, including the use of innovative technology and strategies for immersive engagement. He discusses the importance of staying true to the audience's needs, the goals of Summit, and ongoing educational opportunities provided by CEMA throughout the year.
Brian Mason is an accomplished global event professional with 20+ years of experience and expertise in event planning and administration, broadcast production, global account management, and large-scale project oversight. His main focuses have been on keynote production, broadcast and film production, and global events.
Here’s what you’ll hear about in this conversation:
[00:00:00] Rachel Moore:Welcome to Event Experience by Bizzabo, the podcast where we bring the best and brightest event experience leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events.
[00:00:21] Rachel Moore: I'm Rachel Moore, your podcast host. Let's reach for new heights as we dig deep into another event experience, this time with Brian Mason, Vice President of Strategy and Operations for CEMA. Their annual user conference, Summit, is the topic of our discussion as Brian reveals how technology and immersive engagement at Summit help the team at CEMA stay true to their audience's needs.
[00:00:45] Rachel Moore:Plus you'll learn about all that CEMA does year round to ensure that you, dear listener can always level up your event experience. [00:01:00]
[00:01:03] Rachel Moore: Today's guest has a vast history in events. With some household names, even like Salesforce and Snack Crackle Pop, though, the latter is not to be confused with the cereal, let's be clear.
[00:01:15] Rachel Moore: Today he is the vice president of strategy and operations for the corporate event marketing association, which we all lovingly know as CEMA. Happy to welcome Brian Mason across microphones today. Brian, thanks for joining us on the podcast.
[00:01:29] Brian Mason: Thank you, Rachel. I'm super happy to be here. I'm just really happy to be with the organization and speaking with you today.
[00:01:37] Rachel Moore: Yeah, me too. It's going to be great. I love where we spell out, what is a household name probably amongst event professionals, which is CEMA. It's like, did you know that it stands for this?
[00:01:46] Brian Mason: Right. Exactly.
[00:01:48] Rachel Moore: Well, um, I, gave a super high level overview, like, like not even of, of you, but I want, that's why I want to toss this back over to you.
[00:01:55] Rachel Moore: Can you introduce yourself to our listeners? name your title, kind of [00:02:00] what you do for CEMA.
[00:02:01] Brian Mason: Yeah, absolutely. So again, my name is Brian Mason and I am the VP of Strategy and Operations for CEMA. I say that because I'm still in my honeymoon phase. I've been here for just six months, although I've been a CEMA member for well over a decade. and I was on the advisory board for a year prior to this full time position coming available.
[00:02:26] Brian Mason: And prior to that, I was at Salesforce, like you said. So I've been at Salesforce. I was at Salesforce for 14 and a half years. I'm weaving my way through the event ecosystem of that organization.
[00:02:40] Rachel Moore: Excellent. Well, that, that, I mean, anyone, I think any of us, if we had Salesforce on our resume, it'd be like, ha ha, very awesome. So, but now you have CEMA on your resume and you know, of course people can go check you out. We'll, we'll tell everybody where to follow you on LinkedIn so they can go learn more about what I said about Snack, Crackle, Pop.
[00:02:56] Rachel Moore: What are your go to on the ground event day shoes [00:03:00] for those, you know, multiple hour, double digit hour days. What do you use?
[00:03:04] Brian Mason: Yeah, so I use OnCloud tennis shoes. I discovered those last year and they are so comfortable, whether I'm exercising or whether I'm on a convention floor for 12 hours a day, they are so comfortable. So I would have to say I've got about five pairs of OnClouds now that I just keep rotating so that they don't ever get old. But those are my go to shoes for sure.
[00:03:27] Rachel Moore: Excellent choice. highly recommended by many event experience guests. Is there anything that you're listening to, watching or reading these days that you can't put down?
[00:03:37] Brian Mason: Yeah, so I'm a political junkie right now. So I'm watching a lot of news. So that's kind of where my focus is. I just, for me, traveling the world, seeing all kinds of different governments and different cultures. I am always amazed that we have a peaceful transfer of power every four years. Democracy can be messy, you [00:04:00] know? And I think it was designed to be messy, to be honest with you. So I love watching the messiness of it, but knowing that it's a really great thing. And so that's what I do.
[00:04:10] Rachel Moore: I relate with that very much as well. We'll have to compare notes offline, like where we like to find our news and, and engage about that stuff because I, I'm talking about it every day all day too.
[00:04:22] Rachel Moore: Is there a particular social post or a piece of media or even a hot take about events that you found interesting lately?
[00:04:29] Brian Mason: AI, which we haven't mentioned that much today, is obviously the topic that everyone is talking about. And I think we will be talking about it for the next several years to a decade because it is changing the industry so much. And I think when it really came out, when chat GPT came out
[00:04:45] Brian Mason: about a year and a half ago that would just kind of explode for everyone were like, how is this going to work? And what is going to happen? And so I think right now we're just now trying to figure that out. Right? So anything I can read on that or understand or hear people help us [00:05:00] understand, because it is changing the way the events are created.
[00:05:04] Brian Mason: And so I love it. I can remember, I'm old enough to know when we didn't have mobile phones, you know, like when I would go to an event and we would have a fax line at the event for contracts. So I know now how mobile phones have changed the industry. And I know that AI is going to do even bigger things in the event industry and change that.
[00:05:24] Brian Mason: So that's kind of where my head is right now.
[00:05:27] Rachel Moore: I just need everybody listening. If you remember T9 texting, you need to go, go on both of our LinkedIn, which you're about to learn Brian's LinkedIn, but go, go find us and say, I remember, I remember those days and we'll immediately. We'll immediately relate with each of you because yes, I remember that too.
[00:05:44] Rachel Moore: And oh my gosh, we were actually totally aside. I think I was on a flight and I watched The Departed.
[00:05:49] Brian Mason: Yeah,
[00:05:50] Rachel Moore: and there's a, like where Matt Damon's character is T9 texting in his pocket, like
[00:05:55] Brian Mason: that's awesome.
[00:05:56] Rachel Moore: it. And I'm like, that is how, you know.
[00:05:58] Brian Mason: Right, [00:06:00] right.
[00:06:00] Rachel Moore: What generation you are. It's so funny.
[00:06:02] Brian Mason: That's awesome.
[00:06:03] Rachel Moore: Oh my goodness. All right. Let's get into what we're going to talk about today, because, you know, we do span all kinds of topics with our guests, and on occasion, we do zero in on a specific event and we're going to do that today. We're going to talk about Summit by CEMA, and we're going to get into why we're talking about this particular one, but can you first tell us about Summit as if we're all meeting it for the first time?
[00:06:27] Brian Mason: Yeah, absolutely. So the one thing that I like to say about Summit is that it's kind of two things in one summit. It is our annual user conference for the lack of a better word there. However, I think of someone in two ways. I first of all, think of it as a family reunion. I've been attending some, it's like I say, for over 10 years.
[00:06:48] Brian Mason: And with event marketer schedules as busy as they are, they just don't have a chance to like. Go and hang out with their friends, you know, and other people in the industry. So that really is the heart of it is this [00:07:00] family reunion. And where we build relationships, I can really track my path through event marketing, through relationships that I've built through Summit, over the past 15 years.
[00:07:12] Brian Mason: And I'm super excited about it. Also, I think it's an opportunity for us to have education, where we really learn from one another. I think the unique thing about this specific community is we like sharing knowledge with each other. We like sharing best practices. We liked, Hey, what are you seeing on the trends?
[00:07:32] Brian Mason: What are you seeing, you know, in new technologies? And we share that through Summit, through different educational aspects. And so I think that's a really unique thing. You know, I think a couple of things on Summit. I attended a breakout session this year with Michele Snyder and Stacey Cash are back and Erica Brunke.
[00:07:53] Brian Mason: And if you are in the industry, you know these three ladies very well, they've been in the industry for a very long time. [00:08:00] And you know, their session was about moving out of being an event marketer and being a consultant. And I thought, wow, this is a really great aspect of how I've watched their careers and in the case of Michelle Snyder, who had hired me, you know, followed her career as she moved and grew throughout the industry.
[00:08:19] Brian Mason: And now they're starting their own companies and becoming consultants. And you know, I think that is really key to what we do and how we share and grow, you know, with the organization.
[00:08:28] Rachel Moore: That's so great. I love, if you ever ask an event prof, like you know, the vibe that they're aiming
[00:08:34] Rachel Moore: for when they plan an event, if they could say, yes, everyone thinks it's a family reunion,
[00:08:38] Brian Mason: Yeah, Yeah.
[00:08:41] Rachel Moore: Such a great feeling.
[00:08:42] Brian Mason: It is. And, you know, and, and people schedule their vacation time around this, you know, and that's why, we try to make it in really fun, cool places, because we want it to be fun and cool, as well as, educational.
[00:08:54] Rachel Moore: Yeah, I love that. And, you know, I think we're going to dig into this now too, why we're focusing on the [00:09:00] event. We talked about the general vibe that results from it, but you know, every event starts out with the goals people have for it.
[00:09:06] Rachel Moore: So, could you share with us what the goals are around Summit? Why it is held every year on repeat and what you're striving for there.
[00:09:14] Brian Mason: Yeah. Like I say, it is that one point in time when we all get to come together, but I think this year's Summit was very specific. Had some very specific goals. PCMA, our parent company now merged with us in 2021. And that was the middle of COVID. And at that time, we were all trying to just save our jobs, right?
[00:09:35] Brian Mason: Like, people weren't talking about career paths and growth. We're just like, can we have an event? Our events are going to happen, you know. And through that, and then through the merger, and then through a couple of different leadership changes, there were some questions about CEMA. I mean that we were just honest, like, is this going to happen?
[00:09:52] Brian Mason: Is it not going to happen? So this year, we were back. We were back with a vengeance. We brought the energy back. We brought the [00:10:00] culture of the community back. We brought the fun back. And people were really excited. You know, some specific goals that we had, we wanted to be about 550, which is pushing for us the amount of people, because we liked it to be an event. But there were over 600 people, which was great. You know, we were super excited about that.
[00:10:24] Brian Mason: And we had almost 100 people on the waitlist, which is really important for us because CEMA has a no selling atmosphere. This made CEMA different than a lot of different event marketing organizations. And we try to keep a ratio of 50 percent of our attendees are event marketers and 50 percent are industry partners.
[00:10:47] Brian Mason: Of course, we have a lot of buying power in that room. So industry partners want to be there, but we really keep it to a 50, 50 ratio. And that's what makes CEMA really unique. And so, [00:11:00] unfortunately. There were about a hundred people that weren't able to get in. And we, we look to grow that we look to grow a little bit next year. But we were really excited to see everyone back, enthusiastic about growing their careers, changing, and learning.
[00:11:14] Rachel Moore: Awesome. I just know too, that you prioritize that focus, those goals so stringently. I mean, obviously everybody wants to have all the registrations, but you are really saying yes, we'd like that. However, Let's really keep this to what it's intended to be and not, not make it super saturated, which I think is great.
[00:11:35] Rachel Moore: Tell us a little bit more to like, who's the target audience for Summit? You know, what are the, what are your ideal personas that attend Summit every year?
[00:11:42] Brian Mason: Yeah, absolutely. And so those, and they're really for CEMA in general, is we are looking for event marketing executives and leaders. And so that for us, our sweet spot really, is around senior managers to vice presidents. That's where we have a sweet spot [00:12:00] in. That's where people are growing and learning their careers and where they've learned enough that they want to share and give back as well.
[00:12:05] Brian Mason: So that's really where we sit. Our advisory board is looking at both ends of those target markets as well as like, what are we going to be doing for the younger audience that's just starting and what are we doing for those people that have been with us for a really long time that needed more executive track?
[00:12:23] Brian Mason: Those are things that we're going to start building out in the future, but right now, that target audience, that sweet spot is really those event leaders that are in the day to day building out events throughout the year.
[00:12:33] Rachel Moore: I can very much appreciate this. And I think our listeners can too. I love that
[00:12:38] Rachel Moore: you are telling us through the focus and the goals and the target audience for Summit, an event for event marketers. how marketing works because you really are narrowing the persona, the target audience.
[00:12:52] Rachel Moore: You know you could go broader, you know, you could go bigger, but you're saying, let's keep it, you know, and still assessing [00:13:00] like where, where do you expand smartly. But, goodness, you're beefing up education for people. And that is largely going to be the very titles and roles that you just mentioned.
[00:13:11] Rachel Moore: It's people who are just trying to progress their career, maybe haven't reached the pinnacle of it yet. Right. But they're trying to level up and that's what this event is for.
[00:13:21] Brian Mason: Yeah, absolutely. And you know, it's just as important for our members to give back as it is to learn. So you're at that point when you're like, Oh, I want to give back. I want to go in and speak. I want to share my knowledge and experience with those people that are just starting or mid career, whatever that might be.
[00:13:41] Brian Mason: So I think that's really special about our industry is like they want to give back as much as they want to learn. And that makes for a really great, great event.
[00:13:49] Rachel Moore: Yeah, well, give to get, which is also part of marketing. So we just keep harping. There's so much marketing into this marketing conference. Let me ask you this, was there anything [00:14:00] special or unique, and a unique aspect to the event you'd like to call out, like an innovation or an element of tech or any engagement effort that you think really just shines forth?
[00:14:08] Brian Mason: I think, you know, that's a big question because we try to be, we try to take risks where maybe some of our members can't take risks in their corporate jobs, right? We want to showcase some innovation that they might not know about or have and use. We also might try something, a new speaker or something that they're not able to do.
[00:14:28] Brian Mason: So for example, Projectory was our opening keynote, this year. And Projectory is a company that really brings immersive engagement into your audience some of the biggest questions of the industry. And they're very visual in doing this. So this is very, if you can imagine a room of 60 rounds, in a big keynote room, with large balloons on each table, and every question that we ask, the table had engagement and discussion [00:15:00] around it.
[00:15:00] Brian Mason: And then the balloons with lower or raise based on four answers that we've given. And it was really cool to look across the room and see all of these balloons moving up and down and then starting conversation about okay, well, we see most of the people are at this level or most people at this level. And it was just a really engaging way for people to start conversation with each other at a table that they might not know, you know, so that was, that was one really interesting.
[00:15:26] Brian Mason: I think another really interesting technology was our Klik badges that we had. So Klik badges, if you don't know, well, you do because you're from Bizzabo, but the Klik badges, I think were one of the key things that we heard from people that was like, this is amazing. I haven't seen this and I want to use this at my event.
[00:15:47] Brian Mason: And what they do is on your registration badge, you can literally just touch badges together and your contact information is shared with the person that you clicked from within the [00:16:00] event app. My gosh, I didn't have to come home with a handful of cards that I'm like, okay, now who was this person again? And I was like, it's right there. I love sharing my Klik badge all over the place.
[00:16:11] Brian Mason: And they were part of what we call Innovation Nation. And Innovation Nation was an opportunity for five of our technology people to come in and show some of their biggest innovations of technology that they're sharing with our industry events. And it was really great to see that, you know, because some of those things are new, we don't know about, and it gives them an opportunity to share use cases and studies and for people to really say, Oh, that might be something that I can use for my event.
[00:16:42] Brian Mason: On top of all of that, there are some really specific topics that people wanted to talk about. And we made sure that there were sessions, sustainability. Accessibility, neurodivergency. Those are really big trends that we're seeing within the industry, and how to make events [00:17:00] better. And so we wanted to make sure that we were talking about those, like this is important to people. And so we try to push the edge as much as we can.
[00:17:09] Rachel Moore: That's great. Also, also again, correlated to marketing, but, I like that you, obviously you mentioned Klik. It is pretty phenomenal. And speaking as someone who has brought home a swath of business
[00:17:21] Brian Mason: Yeah. Yeah.
[00:17:22] Rachel Moore: Where I'm like, Hey, I get to go find these people on LinkedIn and see, but you, you're right. It makes it so much easier, but it sounds really cool too.
[00:17:30] Rachel Moore: I love the balloon idea and that goes so analog where you've got, it really just, just demonstrates you can, any idea can work, you can have tech there, but you can also just use stuff that is you know tactile and tangible, to straight, like some engagement.
[00:17:46] Rachel Moore: So, I, I'm sure a lot of people are like, that's a great idea. Going to borrow that.
[00:17:49] Brian Mason: Yeah. Yeah. Exactly. Exactly. And, like I say, people might not be able to say, until they see it happen, they might not be able to say, I want to do that, you know? [00:18:00] And so we really try to offer those kinds of things so people can see them. They can see how other people are using them before they take the risk of doing that at their own event.
[00:18:09] Rachel Moore: You're so right about that too. I like that there's this recognition that, you know, people are working for brands and all of them have their different levels of comfort with, how much of a big swing do we want to take care of? And you're, you're, saying, you know, let's take care of that friction, that discomfort for you and let you decide. So super helpful that you're, that you're providing that as well for them to kind of have a testing ground to say, ah, that is something that would fit with our brand and we should try. I love that you do that. That's great.
[00:18:36] Brian Mason: Yeah, we know when we onboard new members, the three things that they say they want to join CEMA for our innovation, education and networking. And so that really aligns with what we do, why we do that to bring people those kind of opportunities all throughout the year, not just at Summit, but all throughout the year.
[00:19:44] Rachel Moore: I know you do things throughout the year and I want to be clear too, because I know you corrected me on this and I want to make sure our listeners get it too. Summit is an event by CEMA. The two are not, it's, it's not, you know, it's just very distinctive, different [00:20:00] things there. But CEMA provides a Summit each year as an event, but you do a bunch of other stuff too throughout the year, as far as resources for people to engage with, what kind of stuff do you do?
[00:20:10] Brian Mason: We have a ton of things that we do throughout the year. I will invite listeners to go to CEMAonline.com to see all of these things. But I'll talk about a couple of them with you today. One of the backbones and one of the things that I loved about CEMA all the years that I was there, as a member, is our study tours.
[00:20:29] Brian Mason: So study tours are one and a half to two day events that we take about 30 people from our membership, to a specific event, a user conference or a large scale event, and really give them a behind the scenes look at that event, how it was created, how, it looks to an event planner to put that event on, how it looks to those executives, and what those executives goals were at that event.
[00:20:57] Brian Mason: And also how you go in as an [00:21:00] attendee, we as event planners don't really get to go as attendees. So, you know, going in and seeing an event through an attendee's eyes is way different. You can learn so much that way, you know. We've done about six of these study tours in 2024. Our second one we just did most recently was at the U. S. Olympic swimming trials in Indianapolis.
[00:21:20] Brian Mason: And, you know, I tell you, when we first started, people like, why are we going to the swimming trials? I'm like, first of all, there's gonna be 250, 000 people. They're going to break records for swimming. Secondly, it was so cool to see the swimmers that went to Paris then and won all these gold medals.
[00:21:36] Brian Mason: So, but Indianapolis did an amazing job and we had panels from that swimming trials, showing us how they put on that event. We had members from the NCAA come in and talk to us about how they create their championship with thousands of thousands of people. And then we also had a panel from the NBA all star, which was held in Indianapolis.
[00:21:56] Brian Mason: So it really became this kind of sports oriented weekend. [00:22:00] And so we really try to make these educational experiences that people don't get an opportunity to go to. In September we'll be at Workday Rising. In December, we're going to be at Art Basel in Miami, which is, I'm so excited to be there.
[00:22:16] Brian Mason: It's a very exclusive event for us to go. And it's one of those things that are hot and trending and people want to see, hey, what is hot and trendy? What do I do, what am I missing? What do I want to see out there about engagements and activations and what are brands doing? How are they working with customers?
[00:22:31] Brian Mason: So, our organization has a lot of B2B event marketers. So looking at B2C as well as B2B events really gives them ideas on how to grow their organization.
[00:22:43] Rachel Moore: You're bringing up something that, I've definitely heard we have, you know, we're going to get to in a little bit, our skill up segment, we ask for each of our guests, but so many of them have mentioned how beneficial it is for an event planner to be able to attend events. I like that you're talking about ones that are a departure [00:23:00] from the industry, or the vertical that they're used to tackling, they might think, well, what am I going to get out of going to something that has nothing to do with my target audience or my brand.
[00:23:09] Rachel Moore: And it's like, well, every, you know, all events have some commonalities and then what they're trying to achieve. You could come away from, what you might think is an unrelated topical event and have some great ideas for yours. So I think that's so cool that you provide that to just that, that escape or that departure. going outside the box for, you know, event planners to kind of learn from that.
[00:23:29] Brian Mason: One of my favorite events that we did was we went to the NFL draft. And a couple of years ago, the NFL did a really great job of taking an event that was super boring and super specific to one audience and expanded it and made it this fan experience that now tens of thousands of people attend, you know?
[00:23:50] Brian Mason: So looking to make that shift, like you still have to have security, you still have to have accessibility. You still have to have sustainability. You still have to [00:24:00] have audience acquisition. You still have to do all of those things. And as event marketers, you're going to find those in whatever event that we're at.
[00:24:08] Rachel Moore: That's right. That's right. Well, this podcast is about event experience. It's all in the name. What could our listeners learn from the specific event experience of Summit that you just came from?
[00:24:20] Brian Mason: I think the one thing that I think about Summit, what I've learned, is when you're planning your event, stay true to your audience and listen to them. Because they will tell you exactly what you need at your event. They are not shy about that. Your attendees will tell you that.
[00:24:38] Brian Mason: And really us, being true to what our memberships want in an event, and creating it is super important. So I think that that is really the thing that I would take away from Summit. I mean, I've built such strong relationships from Summit. I've helped people's careers. I've helped my career. And so I think [00:25:00] building relationships no matter what event that you're at is really what we're all trying to do.
[00:25:04] Brian Mason: We're trying to make that connection one way or the other.
[00:25:07] Rachel Moore: Couldn't agree more with that. I, I tell my, 18 year old son all the time now, I need you to get on LinkedIn. I need you to do it. Because it, it really, you know, and that's just one app, but it does all boil down to who, you know, those connections could make a big difference.
[00:25:21] Rachel Moore: You alluded to it earlier. You said, you know, especially we all went through that. And it might still be going through it where, you know, we just wanted to hold on to our jobs. You don't know if somebody that you connected to in the past recent or far, could have an impact on your success and your livelihood with your career.
[00:25:36] Rachel Moore: So I completely agree with that. I love that you, you shared that.
[00:25:40] Brian Mason: Yeah, I mean, even this job that I have now, 10 years ago, if you had told me I was going to be doing this, I would never have thought that I would be in this Vice President role at this organization, you know. But you can really track my career growth from CEMA members and through mentors that I've gained along the way [00:26:00] through this organization and through, you know, networks, like you say, in meeting people, building those strong.
[00:26:06] Rachel Moore: And then, what's up next for Summit?
[00:26:09] Brian Mason: So next up is Summit, we will be in Austin, July 27th through the 29th next year, at the Fairmount Hotel, which we are really thrilled to be in Texas. CEMA has had a history of being on the West coast quite a bit because that's where we originated from. And so we're growing across the United States and building up strong.
[00:26:33] Brian Mason: So going to different places like Seattle, where we were this year in Texas next year is a really great opportunity for us to be there. So, you can go to CEMA online right now and sign up to save the date, and be the first to know when registration starts.
[00:26:46] Rachel Moore: Well, if you haven't been to Austin. Uh, highly recommend going if you haven't been before. And if you are familiar with Austin, just go visit Austin anyway, because Summit will be there next July.
[00:26:55] Rachel Moore: So that'll be fantastic.
[00:26:56] Rachel Moore: Easiest question of all, Brian, where can our listeners find [00:27:00] and follow you online?
[00:27:01] Brian Mason: You can reach out to me through old school email at [email protected]. And you can visit the website, CEMAonline.com as well. And then Brian Mason MBA, you can find me on LinkedIn as well. I'm right there.
[00:27:24] Rachel Moore: To help you skill up your event experience, Brian has advice about when to raise your hand for help.
[00:27:30] Brian Mason: Well, obviously it would be to join CEMA as a member, okay. But that's, that, like you said, is the obvious one. but I would say,what I have told my nieces and nephews is find a mentor. Don't be afraid to ask. People want to help. They want to be there. So go ask someone that you're like, I want your job one day, how can I get it? You know, and it might be 10 years away, but I want to know how you got there, right?
[00:27:59] Brian Mason: And people [00:28:00] really want to help others. So look for a mentor. Look for two mentors. Look for your own personal board of directors. There's a wide variety of people that could be your board of directors that you look to for guidance along the way in your career. So don't be afraid to raise your hand.
[00:28:16] Rachel Moore:Thanks again to Brian Mason for joining us on Event Experience. And thank you for listening. If you're enjoying the show, we'd love to hear it. Connect with us on social and subscribe, rate, and review us wherever you're listening. Also, don't forget to share the show with your colleagues and friends.
[00:28:31] Rachel Moore:You can find transcripts of each episode and key takeaways on bizzabo.com/podcast. On behalf of the team, thank you. We'll gather again soon for a new episode of Event Experience.
