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Episode 102 / July 8, 2024

Improving exhibitor experiences at trade shows with Adam Jones

Improve exhibitor experience at trade shows in our discussion with Adam Jones of FFAIR on the Event Experience podcast by Bizzabo

In this episode, we’ll walk a mile in exhibitors’ shoes with Adam Jones to reduce frustration and maximize value at your events.

In our own version of Undercover Boss, we examine the realities of the exhibitor experience at today’s trade shows with Adam Jones. From applications consisting of hundreds of pages to a mashup of different vendors for booth activations, the trade show journey may leave much to be desired, which means we have all the opportunity to make it better in the future. 

Adam Jones is the CEO and Founder of FFAIR.

Here’s what you’ll hear about in this conversation:

  • Stats about frustration levels exhibitors experience at today’s tradeshows
  • Ways event planners can improve exhibitor onboarding
  • Ideas to increase exhibitor retention and capture new business by delivering exceptional experiences

Mentioned in this episode

Transcript

[00:00:08] Rachel Moore: Welcome to Event Experience by Bizzabo, the podcast where we bring the best and brightest event experience leaders together to share stories, tips, and lessons learned from creating some of the world’s biggest events. I’m Rachel Moore, your podcast host. Let’s turn toward trade shows in this episode of event experience. Our guest Adam Jones, founder and CEO of FFAIR describes the gauntlet that many of today’s exhibitors must face to participate in today’s trade shows and how event planners can deliver less pain and more gain in the Event Experience. it all starts now. 

[00:00:52] Rachel Moore: Our guest today brings 20 years of experience in event design thus he’s a true veteran in our industry. Much like all of our guests that we bring on to Event Experience.

[00:01:02] He’s a founder of multiple event tech companies, a previous board member of Freeman and is currently the CEO and Founder of FFAIR, very pleased to welcome Adam Jones to our microphones here for Event Experience. Adam, thanks for joining the show.

[00:01:18] Adam Jones: It’s my pleasure. Thanks, Rachel.

[00:01:20] Rachel Moore: And I love seeing you across screens. I did just get to see you in person at Event Tech Live in Las Vegas recently. So I feel like I know you a little bit, but, we certainly want to give our listeners a chance to know you too, whether or not they’ve have been able to interact with you in person or not.

[00:01:35] So Adam, I’ll toss it over to you. I just gave a super high level description of you, but we’d love to hear from your own words. What does it mean to be the CEO and founder of FFAIR? Do dig into that for us a bit.

[00:01:47] Adam Jones: So my background has always been event tech and specifically operations tech. So really the nuts and bolts of putting events together. So FFAIR is really an extension of that. It’s another product in that space that allows organizers, , trade show managers to manage all of their events without having too much of a headache. So my job is to really build FFAIR to be a company that supports exhibitors, that supports trade show managers and corporate event managers. 

[00:02:22] Rachel Moore: I wanted to ask you really quick as a sidebar, cause, your company, for those of you who are listening, your company is spelled FFAIR.

[00:02:29] And I know I asked you beforehand how to pronounce that. What’s the origin of that name? Do tell.

[00:02:34] Adam Jones: So i’m half Welsh hence the surname Jones, I think every Jones has some kind of connection to Wales, but when I was trying to pick a name for this business, I tried Italian German examples and translations and I thought what am I doing? I’m Welsh I should be looking at Welsh and I kind of had this fear that it would have five Ls in it and would be A long train stationary, but it ended up being FFAIR with double f.

[00:02:59] It’s actually in Welsh it’s pronounced via , but we pronounce it FFAIR. It had so many positive connotations. We want it to be FFAIR It’s a trade FFAIR. It’s an expo and it’s direct translation is market straight expo. So yeah fitted perfectly.

[00:03:15] Rachel Moore: It does. And it’s a great origin for a name. So thank you for sharing that too.

[00:03:19] We also know you’re Welsh, but, I’m gonna ask you some questions here that are in the get to know you genre. When it comes to an event day, you have to be in action on the ground. What are your go to shoes that you like to wear?

[00:03:32] Adam Jones: Oof, these are the same shoes that I nagged my dad for when I was about nine years old. I wanted a pair of Nike Air 180s. They were the shoes that I really wanted. I eventually got them eventually. But, I had a quick Google a couple of years ago, really wanted to find them and see whether or not it brought them back out, and they did.

[00:03:51] So I spent ages trying to find them, there was only a limited release eventually managed to track some down on eBay. I don’t think they’re fake, they might be, who knows, but they’re comfy. So those are kind of what I tend to wear to exhibitions. But, yeah. It’s not just the shoe that makes the difference.

[00:04:08] So when we’re exhibiting I invested in some carpet blocks that have got a nice one inch sponge on it and we’re just the combination of good trainers good carpet. That really kind of makes the exhibition much easier to stand around all day. It kills your back otherwise and it’s quite funny because we used to get people coming along, standing on our stands and you’d kind of do the whole thing.

[00:04:31] Oh, how can I help you? But now i’m just here because you’ve got the best carpet in the exhibition. So it’s quite yeah, quite a funny one.

[00:04:39] Rachel Moore: You are not joking. For everybody, I mean, 12 or more hours and you’re standing, I mean, you’re not sitting, you’re standing or walking or anything. You’re so right. 

[00:04:48] If you’re planning to exhibit, maybe the carpets, the thing that brings the traffic to your booth, because it’s , I need a break for my back. I mean, there’s one thing to have nice seating, but if you know, you have to stand, it’s You had the best carpet. I love that you pointed that out.

[00:05:01] Winning idea.

[00:05:03] Adam Jones: Absolutely

[00:05:04] Rachel Moore: What are you listening to, watching, or reading these days that you camp it down? And they don’t have to be events related.

[00:05:12] Adam Jones: An industry friend recommended A series on Apple TV recently called Dark Matter. I think it’s quite new because there’s only five episodes in the series. And I started watching them at six o’clock and didn’t stop watching them until about 3:30 in the morning. I just went straight through and binge watched all of them.

[00:05:33] I couldn’t stop. I wanted to know what was going on. So I think there’s more coming so I’m looking forward to watching the rest of those. But reading or listening I’m not much of a reader but, what I do try and read at least once a year just to keep things fresh in my head and kind of to ground me is, The Lean Starter, and also The Five Dysfunctions of a Team.

[00:05:55] I think it’s quite, for me, you can kind of sometimes lose sight of the kind of ways to run a business and, what kind of real foundations you need. So I try and read those at least once a year, just to keep it fresh in my head. Cause there’s been occasions where I keep falling into that mistake.

[00:06:14] I keep falling into that mistake and it just keeps me honest. So yeah, those two books.

[00:06:19] Rachel Moore: Excellent. That was a great advice. And for anyone who’s bad at binging, just, I should have done this, but don’t listen to that part. You know, cause they’ll go binge this too until 3am in the morning, but that’s what binging is for. You know, that’s what you do. Excellent advice. Excellent recommendations.

[00:06:32] Is there a particular social post or a piece of media or a hot take about events that you’ve found interesting lately?

[00:06:40] Adam Jones: Yeah, there’s a lot of talk about brands running their own events. from taking part in an exhibition and actually running that exhibition themselves and it’s not particularly new. You’ve obviously got Salesforce Dreamforce and kind of events like that, but those were kind of the big companies that were doing it but what’s being kind of seen is that you’ve kind of got that layer below that are starting to consider running their own events and that kind of makes me a little bit nervous, I suppose because the benefits of turning up to a big trade show is that it’s the trade show organisers and combined power of all of these companies that will market and spread the reach to a huge audience.

[00:07:24] If you’re doing it on your own, you’re marketing to your own audience. You’re kind of, you’re already almost like an echo chamber, so to speak. But, it’s clearly worked for other people and yeah interesting move and where the industry could go but yeah, trade shows will continue and kind of show their value.

[00:07:42] Yeah,

[00:07:43] Rachel Moore: Yeah. Absolutely. And hopefully those brands who are planning their own trade shows, take your advice, listen to this podcast, take your advice and , make the whole exhibitor experience very nice.

[00:07:53] As you already alluded to, you specialize in the trade show experience with FFAIR and so today we’re going to talk about that. We’re going to talk about the exhibitor experience, for trade shows. And so we’d love to hear from you, what are some of the main considerations and challenges for exhibitors today, when they’re participating in events, like what’s their landscape look like?

[00:08:16] Adam Jones: So speaking from my own experience, and really the light bulb moment for me, was in my previous role, we were exhibiting at lots of different exhibitions . And we were exhibiting, I think we exhibited a total of 10 different exhibitions, and not one of them used the same tool for the pre show management.

[00:08:35] And I made the mistake of offering to complete the exhibitor manual, the exhibitor kit, or exhibitor resource center prior to the show, and once you do it, you’re the go to person for that job. And my experience was pretty poor. For example, The first show that we did, I was asked to complete a form through the system.

[00:09:01] It took me such a long time to complete it. I think it was about two and a half hours to try and collect the information from various different sources. I had the kind of the happiness of completing it and sending it off and thinking great that’s that done I get an email back from the organizers saying, “lol, you didn’t need to do that one” and I went back over it and I was looking for God where is that bit of information that tells me I shouldn’t have completed that thing and it was nowhere. So that was a really bad experience for me. The second experience was being chased for information I couldn’t find.

[00:09:36] So you should have submitted this form on this date. I went through all of the documentation, couldn’t see it. So I reached back out to the show manager and said, where is this form? I can’t find it anywhere. And their response was, oh, it’s on PDF 5 4 9 on page 220. I just remember thinking, who else is gonna read a 250 page document to find this form?

[00:09:59] So no wonder I missed it. And then, and this might be quite a UK centric thing, but ordering all of the kit for my booth. I needed electrics, carpet, lighting, furniture, lead scanners, all of this stuff. And every order that I placed was with a different supplier. And it took me forever, and the experience that I had was appalling, because I, one company I had to fax the order through, which I don’t think many people know what faxes are. Someone else had a really fancy website, someone else had a PDF order form, someone else had to ring. And this whole kind of weird experience of dealing with lots of different companies was Just very fragmented.

[00:10:40] So I wanted to try and build that Amazon shopping experience. So we went down the route of allowing our customers to invite their suppliers into an e-commerce shop where they can sell to the exhibitors, but the exhibitor experience is a one checkout experience. So they can buy from lots of different suppliers in a single transaction so that was really kind of one of my biggest pain points and that was the first thing that I thought of for my next business venture.

[00:11:10] That’s the catalyst.

[00:11:13] Rachel Moore: You’re describing these things and, it sounds like the travesty of trying to buy a house, which you’re talking about 220 pages of documents. Yeah, that, that feels like that you’re trying to, you know, get a mortgage on a house and then, navigating all those things sounds like navigating healthcare which are both painful, very painful experiences to have to go through and just imagining that was a different experience for each different show you’re trying to go to. So there was no like, Oh, now I know how to do this. There’s no muscle you can build with that.

[00:11:40] Adam Jones: No muscle at all. And remember going back to the board and saying, but I’m not sure we should exhibit at this show because the return on investment is questionable, but we’re not even considering how much time it’s taken me and how much frustration there is. And I remember halfway through that sentence thinking, I’m an advocate of events.

[00:12:00] I shouldn’t be saying this, but other brands must be saying exactly the same thing. My experience wasn’t unique to me. It was to everybody so that’s really kind of the point where I thought i’ve got to do something about this. 

[00:12:14] Rachel Moore: You bring up such a great point there too. And I think we cover this so often on this podcast, this all does boil down to return on investment. And if you’re looking at just the time that’s expended in, we’re trying to establish and get set up with all of this just to exhibit somewhere.

[00:12:31] I mean, you’re talking just about anecdotally, your own experiences. Is this even worth it to go to this show? Which every event planner for a trade show should be super concerned about. Would you say that, I know you said too, which is a truth. You’re not the only one going through this experience.

[00:12:46] How many people, how many other exhibitors do you think are getting impacted by, you know, saying, Hey, maybe I don’t go to this show just because of the experience of just trying to get into the show.

[00:12:58] Adam Jones: There’s an interesting stat actually. Explori did a recent survey and one of the results that came out was 61 percent of exhibitors consider their previous experience when deciding whether to exhibit next time. That kind of shows the impact of a positive or negative pre show experience.

[00:13:16]  And I think for me, the sale experience is great. You speak to a salesperson, they talk about all the great things that you’re going to do at the show and how many leads you’re going to get, and you come off that sale, \ that kind of, sales experience with huge expectations. And I just remember the anticlimax of, here you go, here’s a PDF you’ve got to read, here’s a form you’ve got to submit.

[00:13:39] And by the time we got to the show, all of that excitement had gone and whittled down because of the bad experience, really.

[00:13:47] Rachel Moore: Yeah. I think we can all think about event planning as being like, Oh, you just must have, all your job must be dealing with the fancy schmancy, you know, the glitz of putting on activations and it’s super exciting and how fun and you’re meanwhile, you’re like yes, except for the part where we have to read through hundreds of pages of PDF documents just to get in somewhere.

[00:14:07] Highlighting an aspect of that as well, which is really interesting. I want to ask you. For talking about event planners and event planners are listening to this podcast, they’re our audience for this and they’re using this to get better at their craft. When it comes to the pre show experience for exhibitors, what should event planners listening to this podcast have in mind for that?

[00:14:28] Adam Jones: Number one advice is try for yourself. So go through your exhibitor experience, fill out the forms. Get access to the systems that your exhibitors are supposed to use and walk a mile in your exhibitors shoes. That’s what I did and that’s what helped me identify a gap in the market. So for event planners that’s going to help you identify the gaps in your exhibitor experience the improvements and challenges so yeah that would be my number one advice is try it be a mystery shopper.

[00:15:03] Rachel Moore: This reminds me to, I always like drawing these correlations. There’s that show Undercover Boss, where they’ll have a CEO go actually apply and become an employee in their own company.

[00:15:14] And just the shocking revelations they get about, Oh, had no idea this was what the experience was like for an employee at my company. That feels very much like what you’re saying is it’s always good to go test it yourself. And try to do it objectively, because even if you go in and know what the process is of course you would find that, item on page 220 in the PDF, but if you’re trying to go in with eyes open, like I’m brand new to this, what’s this experience like, I’m sure people would find, again, revelations that, oh, this is tough, and maybe this is not the experience I want to give to our exhibitors who are applying.

[00:15:50] Adam Jones: It’s exactly that. I know as an industry we use our own niche terminology. We have different names for different things. Like you, in the UK we have shell scheme or pipe and drape or trad and these terminologies don’t make an awful lot of sense to people that aren’t in our industry.

[00:16:09] So that’s one challenge. The other challenge is, and I hear this a lot was, our activities just are, they’re a bit daft. This lot. And it’s quite an interesting kind of mindset. And you kind of say why aren’t they filling out that form properly?

[00:16:26] Have you checked the form? Is it really clear? Have you tried it on mum and dad or mate down the pub or whatever it may be? Because that’s the other way. It’s kind of get someone outside the industry to see if they can complete this stuff. Ask them questions around kind of the terminology.

[00:16:42] Does it make sense to you? The natural language side of things is also very important. We just assume everybody knows what we know and that’s really not true.

[00:16:53] Rachel Moore: Love that. That’s great advice too. I always, you know, if you can’t if I can’t get my dad to figure out how to use something, then maybe the user experience needs to be improved on. And cause yeah, you’re talking cross generational, you’re going to have. People from all backgrounds, all languages, all, technology savviness, , trying to do this and it’s going to be difficult.

[00:17:16] Hey, event professionals. Do you want to hear more from the industry’s top event experience leaders? Don’t miss out on future episodes of the event experience podcast by Bizzabo. Hit subscribe, drop us a review and share this episode with your friends and colleagues. The Event Experience podcast by Bizzabo, where events come to life. 

[00:17:37] We’re back with Adam Jones, as he shares about the post-sales struggles for exhibitors at trade shows. 

[00:17:45] Rachel Moore: What about post sale? That experience for, you know, event planners, what should they be keeping in mind for exhibitors from their post sale experience?

[00:17:53] Adam Jones: That’s really where you’re onboarding your customers. So they’ve gone through the sales process and I kind of alluded to this earlier but they’ve gone through a great sales process. They’re really pumped. They’re looking forward to the event. They think that they’re gonna grow their business and then it’s kind of this anticlimax.

[00:18:13] So what you need to do is make sure that onboarding is A worthy next step, but it’s simple, it’s informative and you’re holding their hand, you’re supporting them and whatever technology you provide has to help them, not hinder them. 

[00:18:30] That onboarding piece has to live up to the hype. And that’s it.

[00:18:35] Rachel Moore: Yeah great point. I think it is just about, there’s a common thread here. We’re finding it’s just like with any marketing, which eventing is part of marketing and making sure you’re understanding what your end user is experiencing, what they expect, you know, like what they’d like ideally to happen.

[00:18:50] So they just have something seamless happen instead of saying, ah, I hit a hiccup, ah, I hit a speed bump and I’m just, I’m running into all these blocks. 

[00:18:58] Let’s talk about risks. So we talked about what event planners should be thinking about. What happens when they don’t? What are the risks around not ensuring a quality exhibitor experience?

[00:19:08] Like what are the results that we can expect if we don’t, put these practices into place?

[00:19:12] Adam Jones: Well, there’s a big, big range there. You’ve got the people that are battle hardened. They’ve gone through it, they just accept it, they understand that it’s going to be pretty crappy occasionally and that it’s just part and parcel of what they need to do. You’ve also got some exhibitors that don’t do it themselves.

[00:19:33] They have an agent that does it for them who do this every day all day and they’re just again used to the nuances you can kind of get away with that but that’s really where it leads some show managers into a false sense of security. Well if they can do it everyone can do it. Why can’t those guys do it when guys can and it’s almost being the slow learner in class and the teacher just moves on when the star pupil learns things but really the challenge is for your kind of, independent exhibitors or first time exhibitors.

[00:20:09] Those are really the ones that need to learn, and that instance, best case scenario, they have a challenging experience, but the show makes up for it. They make a lot of business, and they get frustrated, but the benefits outweigh the frustrations.

[00:20:28] Rachel Moore: Right.

[00:20:30] Adam Jones: Where it becomes more of a challenge is where the benefits don’t quite outweigh the challenges.

[00:20:36] So the benefits, kind of, if you have a reasonably bad show and it was quite hard, you’re probably not going to win that customer back. If it was an easy experience, you’d probably win them back. , and get them back to your next show so that’s really, and I’ve seen this quite a lot of churn in that kind of new exhibitor space where people just don’t come back to the show because it was too difficult and the results didn’t quite make it worthwhile.

[00:21:04] So yeah, those are kind of the real risks and also having frustrated exhibitors on site. The last thing you need when you’ve got a show to build is someone telling you how bad the pre show experience was and

[00:21:17] Rachel Moore: Yeah.

[00:21:17] Adam Jones: you’ve got things to think about at that time.

[00:21:21] Rachel Moore: Yeah. You bring up a great point there, and there’s a few things I want to dig in there because I’m just touching on that last point first. I mean, you’ve got exhibitors. It’s not like they’re offline, you know, or trying to find each other virtually. They’re there in the space and neighbored up, you know, shouldered up with other booths that are right near them. And, people get talking. I mean, we see it all the time. It’s about human connection and exhibitors will talk to each other. The last thing you want is a negative experience to start filtering its way through. And people finding that’s the common ground they start talking about saying, “This show, you know, it was really hard to get here.” And then that peer pressure, you know, that kind of a group think where it’s do we even do this next time? Because did you have a good time? No, not me either. You know?

[00:22:01] Adam Jones: Yeah, It’s really common and that happens on all aspects. They ask how much did you pay for this booth and the news travels very fast . It’s an interesting environment. Like say it’s kind of almost becomes that pack mentality. An interesting thing that some of our clients have done, they do a snacking pre show. So what they can do is kind of make sure that when the exhibitors arrive at the event, there’s no problems, that the screen that they bought is there in the right place, the carpet’s the right color, the counter is the right counter, that again is something you don’t really want to turn up to a show and have these surprises, you’re probably tired because you’ve been rushing to complete all of your work so you can spend four days out of the office at an exhibition.

[00:22:47] So most people are going to be pretty, pretty tired. The last thing they want is to have these challenges on site. Yeah, there’s certain things that you can do to improve it. 

[00:22:56] Rachel Moore: And then the other point that I think you brought up too, which is so valid, and it all drives back to marketing and sales and ROI, where your whole goal is to expand. You know, especially you’ve got a lot of these trade shows that have been tried and true.

[00:23:07] They’re there every year. They’re the ones people go back to and go back to and go back to or keep attending. And you’re probably going to have, you know, like you said, those industry mainstays companies and brands that always show up to the trade show.

[00:23:19] They always make the decision. Yep. We’re going to go, we’re old hats at this, even if it’s a bumpy exhibit, you know, or fraught exhibitor experience, we still muscle through it because we, like you mentioned, we’re invested in this event, we’re invested in being part of it. But it’s really hard to expand into new exhibitors, clients, customers who are going to come and, take up that booth space at your trade show and purchase that.

[00:23:44] If they’re just like I’m new to this and I’m new to your event. They’re going to quit. It’s like bouncing off a website before you get much farther into it. They’re just not going to do it. And if your goal is you want to keep expanding that business and that income stream to have exhibitors at your trade show, at your event, your best benefit is to make sure people are like, yes, I want to be part of this.

[00:24:04] You made it so easy.

[00:24:05] Adam Jones: Yeah, exactly. And I think part of that kind of jumping back from a piece of advice, I would say, don’t just leave it to the operations team to build the manual. Bring in the marketing team, so the language is clear. Bring in the sales team, because that’s where the opportunity’s been handed over to.

[00:24:26] It’s a scary place. I think, speaking to lots of marketeers, they don’t really want to get into the weeds of this operational thing, but I think there’s shit because it’s really important to keep or reduce the churn and this is a real kind of rocky area that i’ve seen and especially many events where if we can make it more marketing friendly It becomes a far better experience and getting more eyes on it is a good thing to do.

[00:24:55] Rachel Moore: . Oh, absolutely. And just like you said, whether it’s bringing in your parent or your friend, who’s not even a part of the events industry or that other, team in your company where it’s like, Hey, you’re used to talking to just about everybody out there. 

[00:25:09] That last thing that you’d mentioned to all the jargon that can happen in some of these documents and the application process and really just saying, Hey, but we want to make sure you new person understand what we mean by this. And, , having even just descriptive language or pop ups that say, here’s what this is.

[00:25:24] So acronyms or jargon are explained is super important. But this is all really good advice for our plan planners. We love this. We’ve talked a lot about what can go wrong with the event experience from the exhibitor side. , but , let’s switch gears here. We’d love to ask you what’s the best event you’ve ever worked on.

[00:25:43] Adam Jones: That’s a good question. I’ve worked on, God, we laughed about this earlier, but yeah, being in the industry, half my life. So that’s a lot of events. I think if I was to tally it up, it would be in the thousands. That’s for sure and we’ve worked on some amazing events, but the one that really sticks in my mind is a show called the Coronation Festival at Buckingham Palace, and it was during my floor planning days, and we had to mark out where the marquees were going, where the booths were going, and just working in Buckingham Palace Gardens was just such a surreal experience with the backdrop of Buckingham Palace there.

[00:26:24] And at the time I remember I had a measuring tape out over a sort of hundred meter span marking out where these things would be and I look behind me and there’s Prince Philip Just checking what i’m doing Arms behind his back. What are you doing? And yeah, there was just a surreal moment, but really amazing event to work on.

[00:26:46] That’s the one that really sticks in my mind

[00:26:49] Rachel Moore: That’s great. I feel like we’re kind of touching on different, venues that some of us can only dream of planning at. We had a guest on last season of the podcast where she had planned an event at the White House. And now you’ve got, you Adam planned an event at Buckingham Palace.

[00:27:05] Anyone out there who’s listening. If you know, somebody who’s planned things that other like the Taj Mahal or things like that, or let’s get them on and talk, but, so amazing. And I, yeah, getting that little starstruck of just, hello. No, your Highness, but,

[00:27:19] Adam Jones: Why are you laughing at

[00:27:20] Rachel Moore: we’re like, hello.

[00:27:22] Adam Jones: It was yeah, it was quite strange. I didn’t realize who it was to start with. It took me a good 10 seconds. I think my response was, “hello, mate.” Not sure. I’m not sure that’s etiquette to be honest, but then it kind of dawned on me what i’d said but events are amazing for that. They put you into places and experiences that you wouldn’t any other industry, you’ll rarely get these opportunities, so that’s, yeah, I love events for that reason.

[00:27:49] Rachel Moore: I wonder, do you happen to know? And I can just think about my own phone and how many apps I use on that. But if we’re talking specifically about an event planner, what do you have a guess as to how many different tools or tech use the technology that an event planner uses on average?

[00:28:06] Adam Jones: Oof. So from an event planner perspective, I would imagine that, There’s a project management tool, there’s registration, there’s lead scanning, there’s matchmaking, there’s, exhibitor manuals, so I mean, that’s just off the top of my head, but I imagine there’s probably 15. Now. I think for event marketers, that’s a whole different world.

[00:28:30] I mean, there was a study recently that said that most event planners will be using around about 90 different tools. And that’s the other thing that kind of we need to consider as, , event planners is we’re getting these marketeers to use more tools, , if they want to exhibit. So we’re adding to that 90 and actually part of those 90 tools are some pretty amazing tools.

[00:28:56] We’ve got Canva in there, we’ve got HubSpot. So their expectations are high. If we’re not providing amazing tech, then there’s a big risk that these guys know what they’re doing. So that’s the other thing. Use good tech, use good software. 

[00:29:11] Rachel Moore: And hats off, let’s just give a big shout out to all the developers out there who do create, the, not only the tech, but the UI, you know, user interface, the user experience that goes along with it. Cause yeah if you’ve got something that’s solid like that, it works, but it also makes sense to the end user.

[00:29:26] Just like the whole exhibitor process should, you’re winning the day, but excellent advice. 

[00:29:31] Our final question, easiest question, where can our listeners find and follow you online? 

[00:29:37] Adam Jones: So LinkedIn, if you search for adam n jones together, or FFAIR io​

[00:29:52] Rachel Moore: Adam’s skill up advice for you, dear listener, is about how tech can ease your pain and event planning.

[00:29:59] Adam Jones: So follow our principle of using technology that’s easy to use, that is integratable, and it’s intelligent. So, Use a piece of software that’s going to make your life easier, not harder. 

[00:30:13] Rachel Moore: Thanks again to Adam Jones for joining us on Event Experience. And thank you for listening. If you’re enjoying the show, we’d love to hear it. Connect with us on social and subscribe rate and review us wherever you’re listening. Also, don’t forget to share the show with your colleagues and friends. You can find transcripts of each episode and key takeaways on bizzabo.com/podcast. On behalf of the team, thank you. We’ll gather again soon for a new episode of Event Experience. 

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