From the Co-Founders of Bizzabo

Event
Success

Discover what it takes to maximize the business impact of in-person, virtual, and hybrid experiences in the new era of events.

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Written by Alon Alroy, Eran Ben-Shushan, and Boaz Katz

Bizzabo’s co-founders outline a roadmap toward a more resilient, sustainable, and impactful future of events — hard-earned and pressure-tested from lived experiences, thousands of events managed, and constant dialogue with industry leaders.

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About Event Success

In 2020, the events industry experienced the greatest disruption in its history due to the COVID-19 pandemic. But as Bizzabo’s co-founders and other event experience leaders soon discovered, it was also an unrivaled opportunity for the industry to change for the better. In their new book, Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences, the trio explores why this evolution was long-needed, and how Event Experience Leaders can be successful in this new, hybrid world.

For event profs, by event profs

Event Success is an ideal resource for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership through in-person, virtual, or hybrid events. You’ll learn how to improve ROE (Return on Events) and realize measurable increases in revenue by discovering:

How to get better data and measure event success

Maximize your omni-channel communication

How to create more immersive experiences to engage audiences

How to find the right tools and technology for a hybrid world

How to build the skills and team you need to support you

About the authors

Eran Ben-Shushan

Co-Founder | CEO

Under Eran’s leadership, Bizzabo has attracted thousands of clients globally and is considered one of Israel’s most successful startups. Eran has been recognized as one of The Software Report’s Top 50 SaaS CEOs for three consecutive years. In 2021, Eran was named one of Goldman Sachs’ “100 Most Intriguing Entrepreneurs,” one of Business Travel News’ “25 Most Influential” executives, and one of BizBash’s “Most Influential Event Professionals.”

Alon Alroy

Co-Founder | CMO & CCO

For the last 10 years, Alon and his co-founders have pioneered today’s modern event software. He works closely with thousands of event executives and CMOs to deliver world-class event programs. Alon has been recognized as one of Business Insider’s “2021’s Most Important Marketing Tech Executives,” as well as Eventex’s “100 Most Influential People in The Event Industry,” and Collaborate Magazine’s “40 under 40 Young Leaders.”

Boaz Katz

Co-Founder | CDO

As the company’s technology visionary, Boaz recognized the data gap and the data opportunity in the events industry. Under his leadership, Bizzabo continues to innovate with cutting edge technology that captures unique data around every aspect of an event to deliver meaningful business outcomes for its customers around the world.

Why industry leaders love Event Success

“From the people you need on your team to the power of taking a data-informed approach to how to engage your audience and more, this book is a gold mine for understanding how to achieve event success.”

Nicola Kastner,

VP Vice President, Global Head of Event Strategy at SAP

“Moving from in-person to online events to hybrid events has proven to be challenging, but … This actionable guidance can help event professionals overcome obstacles and achieve event success.”

Andréa Long,

Founder of Firewood Events & Former Event Leader at Lyft

“Alon, Eran, and Boaz are event technology pioneers. They’ve been in the trenches and understand what it takes to achieve event success through technology, data, and, most importantly, human interactions.”

Marco Giberti,

Event Technology Investor and Thought Leader

“In a new hybrid world, events are becoming the most impactful channel to drive business results, elevate brands, and activate communities. If you want to thrive … put this book on your must-read list.”

Orson Francescone,

Managing Director, FT Live at Financial Times

“Planning hybrid and virtual events is hard work. Old formulas don’t work. This is a must-read if you’re looking to demonstrate event success and find actionable inspiration that will help you evolve as an event professional.”

Dana Pake,

Former Event Leader at Tableau and GitHub

“This Event Success book offers a refreshing approach to an ages-old industry by succinctly addressing where the events industry was, where it is now, and what it will look like in the future.”

Adele Durham,

Senior Director, Global Events, Veeam Software

“From the people you need on your team to the power of taking a data-informed approach to how to engage your audience and more, this book is a gold mine for understanding how to achieve event success.”

Nicola Kastner,
VP Vice President, Global Head of Event Strategy at SAP

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