From the Co-Founders of Bizzabo
Discover what it takes to maximize the business impact of in-person, virtual, and hybrid experiences in the new era of events.
Written by Alon Alroy, Eran Ben-Shushan, and Boaz Katz
Bizzabo’s co-founders outline a roadmap toward a more resilient, sustainable, and impactful future of events — hard-earned and pressure-tested from lived experiences, thousands of events managed, and constant dialogue with industry leaders.
About Event Success
In 2020, the events industry experienced the greatest disruption in its history due to the COVID-19 pandemic. But as Bizzabo’s co-founders and other event experience leaders soon discovered, it was also an unrivaled opportunity for the industry to change for the better. In their new book, Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences, the trio explores why this evolution was long-needed, and how Event Experience Leaders can be successful in this new, hybrid world.
For event profs, by event profs
Event Success is an ideal resource for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership through in-person, virtual, or hybrid events. You’ll learn how to improve ROE (Return on Events) and realize measurable increases in revenue by discovering:
How to get better data and measure event success
How to create more immersive experiences to engage audiences
How to find the right tools and technology for a hybrid world
How to build the skills and team you need to support you