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Event orchestration | 22 July 2014

The Guide To Essential Event Tech Terms – Part I

Hannah Weiner

When I started familiarizing myself with the events industry, one thing made itself very clear: the event industry is a world unto itself. Some articles felt like I was reading a different language, and in a sense, I was. But the more research I did, the more I started to comprehend the nuances within the events industry — especially regarding event technology terms.

In my uphill climb, diving into event management blogs, I began to compile a reference list of key event industry terms. Since there are so many necessary terms out there, I thought it best to break this down into a series. First up – essential conference terms and event tech lingo! So, whether you’re new to the event industry, or just in need of a brush-up on some event technology key words, look no further than this list of essential event tech terms:

  1. A/V: Audio visual event equipment such as projectors, microphones, and other tools necessary for creating a captivating event.

  2. ASP (Application Service Provider): A company that provides software to customers through the Internet by using centralized servers that are owned and managed by the provider.

  1. B2B Event: Business to business conferences or expositions where the audience is a distributor, an intermediate, or any kind of business counterpart.

  1. B2C Event: Business to consumer conferences or expositions where the message from participating businesses is directed to the end customers.

  1. Bandwidth: The data transmission rate on an information channel such as a telephone line, ISDN, or Ethernet. Higher bandwidth means that images and sounds will be transmitted faster for use in videoconferences or video streaming.

  1. Big Data: Any collection of data sets that are so large, or complex that processing the data becomes challenging when using on-hand data management tools.

  1. Break-out Session: Small group sessions, workshops, lessons, presentations, or panels, often offered alongside the event.

  1. CMP (Certified Meeting Professional): A certification program for those in the events industry offered by the CIC (Convention Industry Council)

  1. Event App: An application for mobile devices that can provide features to help maximize the experience of event goers, sponsors, exhibitors and organizers. Features include an updated agenda, networking features for attendees, social media integration, event analytics, and much more. Sound cool? Learn more about how Bizzabo can amp up your event!

  1. Event Association: Organizations or societies for event industry professionals. These associations offer many benefits, as well as the ability to network within the industry community. They often offer discounts and scholarship opportunities.

  1. Event database: A collection of information on all prospective attendees and/or exhibitors.

  1. Event Technology: Any technology solution to support meetings or events. This includes items such as audio-visual equipment, computers, software, or Internet networking/connectivity.

  1. Floor Plan: A scale diagram that represents a floor of the event space, showing arrangements of walls, furniture, etc. to establish a room’s set-up

  1. Hashtag: For social media sites (like Twitter), a word or a phrase that begins with a pound sign (#), used to identify messages on a specific topic to help users establish trends and follow conversations centered on that specific topic. For an in-depth guide to hashtags, checkout our handy A Complete Guide to Event Hashtags available for download at the bottom of this article.

  1. iBeacon: Apple’s bluetooth-powered location system that provide location-based information to iOS devices.  This tool is still in its early stages, but can have a great amount of uses to help organizers to engage with attendees as they move through an event.

  1. ISP (Internet Service Provider): An organization that provides access to the Internet.

  1. Mixing: Combining multiple audio channels into fewer channels to produce a more appealing sound.

  1. Registration Software: A computer application with functions to add and edit attendees to the list. Registration software makes it convenient for attendees to sign up for events, and making it easy for events/companies to market using email, or online marketing techniques.

  1. RFID Attendance Tracking (Radio Frequency Identification): When attendee badges have a RFID tracking device to provide organizers with information about attendees traffic and session attendance

  1. Virtual Trade Show: Exhibition of products or services that can be viewed over the Internet.

Want to read up on your event industry association acronyms (and find which organization is your best fit!)? Check out our blog post that breaks it down for you!

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