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Bizzabo news | 28 March 2017

How the Best Brands Create Stunning User Conferences

Brandon Rafalson

Last Updated: July 26, 2017.

The world’s leading brands share one thing in common: they all host some version of a user conference. These valuable events give businesses the opportunity to unveil new products, fortify brand loyalty and show customers that they care. However, when it comes to user conferences, some are better than others. If you plan on hosting a company conference, shouldn’t you learn from the best?

That’s the rationale behind the ebook The Events Hall of Fame: User Conferences From Great Brands. We researched hundreds of user conferences and then created a list of our top five based on attendance, attendee reviews, and innovation. The result is your one-stop shop to user conference best practices. Even if you are not planning a company conference, we are confident that you will find these event marketing insights valuable.

Including logos from leading brands

In the first section of this 23 page ebook, readers will take a look at Apple Worldwide Developers Conference and learn how it has earned a reputation for being one of the most exclusive tech conferences in the industry. Readers will then take a look at the data visualization giant Tableau and discover how it encourages attendees to unleash their inner nerd. Next, they’ll see how Airbnb Open uses the city of Los Angeles to make an unforgettable attendee experience After that, readers will learn the perks of keeping things in-house with Amazon Web Services re:Invent. Finally, they will see how Adobe MAX creates a truly blockbuster experience.

In every section of this ebook, readers will encounter key stats about each event, including the first year that it was staged, the estimated attendance, the duration of the event, the location of the event, and some of the best features of it. These snapshots will help readers get a quick glance of what they’re dealing with. After each snapshot, readers will dive into a substantial review of the unique strengths of each gathering.

A snapshot of Apple's WWDC.

We know that one of the best ways to learn about events is to hear about them from attendees who actually were there. That’s why we include excerpts of reviews from attendees in each section to help give readers a more complete picture. At the end of each section, readers will encounter straightforward takeaways that can be applied regardless of budget or size.

An attendee review of WWDC.

Once readers have made it through our top five user conferences, they will then explore Additional Legends—events whose greatness can’t be overlooked, but for one reason or another were not included in our top five. Through these brief reviews, readers will gain an even more complete picture of event patterns and best practices. The resulting sum is a tour-de-force of what sort of greatness is possible in user conference and in-person events as a whole.

What are you waiting for? Greatness calls! Click the button below to download the Events Hall of Fame ebook today and learn how to make your next event a Hall of Fame-worthy gathering.

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