Explore Topics


Stay up to date with
Bizzabo's latest

Follow us

Event marketing | 17 October 2016

Use Content Marketing To Promote An Event

David Epstein

In a recent survey of B2B content marketers, 88% of respondents said that they use content marketing to promote a product or service and 76% said that they would produce more content this year than they did last year.

Content marketing is one of the most popular marketing strategies among experts because it is also one of the most effective strategies to promote a product or service. But despite the overall popularity of content marketing among marketers generally, a Bizzabo study shows that event organizers and event marketers are underutilizing content marketing when it comes to promoting an event.

A free and new ebook will help readers develop a content marketing strategy that will be able to effectively promote an event or conference using proven tactics employed by some of the most successful events. The 24 page ebook features an introduction of content marketing, followed by a discussion of the Virtuous Content Marketing Cycle that outlines cost-effective ways even small event planning teams can adopt to produce valuable content. Readers will then learn about the EIDO Formula for evaluating content, followed by a discussion of how to build long lasting relationships with journalists who can help to promote the content event teams produce.


To help drive some of the lessons in this ebook home, we feature a number of examples from leading events like Dreamforce, Inbound Conference, Social Media Marketing World and Call To Action Conference (among others) to show event organizers planning a variety of events how to successfully implement a content strategy that will increase registrations and engage existing event attendees.


The final section of Cracking The Content Code (the title of this ebook) shows readers how to interpret event website user data to determine what channels and content types are most effective at engaging existing event attendees and at generating new event registrations.

To start reading this free ebook, just click the button below and in no-time, you’ll be putting the free templates and guides included in the ebook to work as you create a stellar content marketing strategy!

Stay up to date with Bizzabo's latest.

You may also
be interested in