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Success Story

social media marketing world 2014

San Diego

26-28 March 2014

how did bizzabo help?

Caset-study-users

984

Attendees Joined

Caset-study-users

1,197

Leads Marked

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12,370

Messages Sent

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23,543

Profile Views

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825

LinkedIn Invites

ABOUT SOCIAL MEDIA MARKETING WORLD 2014

Social Media Marketing World is the world’s largest social media marketing conference. This conference draws social media marketing experts from across the globe. Once there, attendees have the opportunity to network with the biggest names and brands in social media, gain new insight, and soak up countless tips and new strategies.

challenges

As one of the world’s largest marketing conferences, the organizers faced the challenge of connecting a large body of attendees with a platform that would appeal to all. This posed the challenge of finding ways to effectively reach all the participants and prove the value of the platform over alternative communication channels. Such a socially media savvy audience needed a tool that would meet their social sharing needs while providing enough beneficial features to keep them fully engaged with the conference.

Cup

solution

Bizzabo’s social integration made it easy and valuable for users to adopt the platform. The app’s seamless integration with Twitter and sharing capabilities through LinkedIn and Facebook allowed attendees to actively share their thoughts, opinions, and content related to the conference with their networks. Through Bizzabo’s facilitation of easy sharing, SMMW was able to make an even greater social media impact, helping the conference to reach a much wider audience. Bizzabo further added another layer of engagement through in-app one-on-one messaging and live, interactive polling.

Testimonial-photo

Phil Mershon

Director of Events, Social Media Examiner

"Bizzabo is designed by professionals who know the importance of making strong connections at in- person conferences. Our customers loved the integration with LinkedIn and the calendar features. My events team loved the customer support and design responsiveness of the Bizzabo team. Very use and program. Big thumbs up!"