How Talking Purpose Turns E-Commerce Events Into Sales Funnels
TL;DR In this episode of Event Experience, Katie Kung, founder of Talking Purpose and former social entrepreneurship lead at Shopify, explains how e-commerce brands can use in-person events to build brand awareness, drive sales, and create memorable customer experiences. She argues that event ROI extends well beyond on-site sales, spanning exposure, content, influencer coverage, and […]
Jul 21, 2026