Main point of contactMelissa Moore, Co-Founder of Lean Startup Co. and Executive Producer of Lean Startup Week.
CompanyThe Lean Startup Co.
WhereNew York, London, San Francisco
IndustryTechnology and Startups
Favorite featuresTicket Boost, Email Builder, Networking Platform
Number of events per year20
The Lean Startup Conference, brainchild of the bestselling book The Lean Startup, was committed to engaging their attendees in ways that were more effective and social media-savvy. Their goal was to continue pushing forward The Lean Startup movement throughout different parts of the world.
"Bizzabo's platform helped us to take full advantage of our event data and draw key insights that were crucial to our success."
In order to strengthen the movement, one of their main objectives was to fill as many seats as possible with the right target audience who will genuinely enjoy the content. Hitting their registration goals was a crucial KPI and they often found themselves struggling through multiple tools and systems to build a successful promotional campaign. With many inefficient data siloes preventing a holistic view of their previous events, they were in need of an all-in-one platform that would help them draw the right insights that would lead them to a full house. Once they began to use Bizzabo’s platform, they were able to understand a high-level view of their events and thus make the appropriate adjustments to minimize inefficiencies and maximize success.
Co-Founder of The Lean Startup Co.