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CUSTOMER STORY

BOOSTING REGISTRATION AND INCREASING BRAND EQUITY
AT Do It Day

About their event

Main point of contact

Talloulah Matthews - Conference Administrator

Company

The Drum

Where

New York City, London, Singapore

Industry

Online Publisher

Favorite features

Hot Leads, Ticket Boost, Auto Reports, Auto Email Lists, UX for Organizers, Ticket Widgets, Registration Flow 

Number of events per year

12

Types of events they plan

Industry Conferences

The Drum has a simple mission: inspire marketers to change the world. However, when you’re one of the top marketing publications in the UK, it’s easy for that message to get lost in a sea of content. So to crystallize their mission statement, The Drum created “Do It Day”, an annual conference that reflects this core philosophy. “Do It Day” brings together marketers from various industries to create campaigns that bring awareness to a global issue. The event takes place in three different countries on the same day and thus involves many moving parts. The Drum strived to produce these events in a way that would bolster their reputation as publishers while also solidifying their mission as a company. An efficient and on-brand event planning experience was the only way forward.

“I was very impressed at how much Bizzabo had to offer and the way it could easily display key metric reports. ” 

GOAL

To elevate brand equity through increased registrations.

CHALLENGES

Despite the high bar they set for this event, The Drum initially did not have the right resources in place to live up to the expectations. Each task proved to be more difficult than the next. Creating an event website meant asking help from their already very busy development team. Manually collecting registrations meant using a third party tool that wasn’t integrated with their main website. All of these methods were taking up a lot of time, making it difficult to create a smooth, on-brand event experience.

CLIENT SOLUTIONS

Prior to using Bizzabo, The Drum had used in-house resources to put on the event. Nearly all of their processes were done manually and the conference team had a difficult time finding streamlined, integrated solutions. They knew they needed a tool that would offer customization capabilities while also providing a smoother registartion flow for their attendees. 

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“Bizzabo is a simple tool that allowed us to control our event without any hassle, saving us huges amounts of time.”

Talloulah Matthews, Conference Administrator

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BIZZABO SOLUTIONS

After signing with Bizzabo, The Drum was able to address each one of their main pain points. They were able to customize and create their own beautiful event website, ensuring that their brand and messaging stayed consistent. Another key improvement was that they not only boosted registrations but also significantly decreased time and resources spent. Productivity and profitability came hand in hand as a result of using Bizzabo.

The Drum brought their vision to life. A seamless event planning process gave the events team more time and energy to fully commit to their mission. The Drum’s director of live events stated, “We were impressed at how Bizzabo was able to address every single step of the event planning process.” The team was able to increase registrations by 20% as well as save over 100 hours during the event planning process. But more importantly, marketers walked away with the assurance that their work had in fact made a difference. Bizzabo was honored to know that their platform played a part in contributing to this mission

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