“The purpose of this conference is to empower women and provide them with the skills and confidence to self-identify as leaders.” With these words, Zoya Patel and her team launched the 5th annual She Leads Conference in Canberra, Australia. To achieve such an ambitious goal, the YWCA knew they needed the right systems in place to offer the key insights that were crucial for creating stellar event content. Given their objective, they knew the main factor would be how much the content resonated with the audience. Thus, having an efficient event planning process backed by data-driven decision-making was crucial for achieving their overarching mission of inspiring their attendees.

“Bizzabo helped us create a seamless registration flow and track key metrics, keeping all event data in one place. It's been a huge help!” 

GOAL

Empower women to self identify as leaders through an exceptional conference experience. 

CHALLENGES

Jessica and her team were not able to draw enough insightful data from their manual registration process. They knew too little about their attendees and were having trouble crafting valuable event content. The lack of data-driven insights and streamlined processes were making it difficult for the team to make the right decisions that would lead them to inspiring these women to self-identify as leaders. 

CLIENT SOLUTIONS

Prior to using Bizzabo, the She Leads team relied on different forms of unintegrated software to achieve their event goals. This fragemented approach prevented them from understanding the event from a high level view, making it difficult to curate the right event content that would resonate with attendees. They were in need of the right event management solution to significantly streamline processes and draw key insights from previous event data.