HOW FRANCHISE UPDATE MEDIA
STREAMLINED THEIR ATTENDEE
COMMUNICATION

Franchise Update Media, a global leader in providing franchising audience intelligence and market driven data, curates 4 main conferences a year. Each of these conferences attracts between 500 to 1,500 attendees and focuses on bringing franchise experts together to discuss main trends, develop skills, help identify ideas and more.

“To go from using multiple apps to using one app for all of our needs was a major stress-reliever."

Kathryn Geller, the Marketing Communication Manager recognized the need to streamline attendee communication. In the past, the company used one software for communication and one for event management which made the planning process unproductive and inefficient.