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CUSTOMEr STORY
HOW FRANCHISE UPDATE MEDIA STREAMLINED THEIR ATTENDEE COMMUNICATION
About their event
Main point of contact
Marketing Communications Manager
Company
Franchise Update Media
Where
San Jose, CA
Favorite features
Email Manager, Registration Tool, Event App
Number of events per year
10
Types of events they plan
National and International Conferences
Franchise Update Media, a global leader in providing franchising audience intelligence and market driven data, curates 4 main conferences a year. Each of these conferences attracts between 500 to 1,500 attendees and focuses on bringing franchise experts together to discuss main trends, develop skills, help identify ideas and more.
“To go from using multiple apps to using one app for all of our needs was a major stress-reliever."
Kathryn Geller, the Marketing Communication Manager recognized the need to streamline attendee communication. In the past, the company used one software for communication and one for event management which made the planning process unproductive and inefficient.
"Using the Bizzabo email tool truly streamlined our communication with attendees. It’s so easy to use, we just love it!”
Kathryn Geller
Marketing Communications Manager, Franchise Update Media
THEIR SOLUTION. Once onboarded to Bizzabo, Franchise Update Media gradually shifted their event communication to Bizzabo, allowing the team to save time and money. The team recognized the value of having an event contacts management system that aggregates all the information about the registrants and allows the organizer to use it in many different ways. Bizzabo’s email communication tool allows the event organizer to send emails to any segment of audience created through the smart lists. The email design is easily customized and allows for rich text, image or videos to be embedded within. In addition, adding it’s possible to add personalized attributes to the email subject line and body for a higher email engagement rate.
ACHIEVING SUCCESS WITH BIZZABO. The team uses Bizzabo’s communication tool to engage with attendees from the moment they register to the event all the way through to event day. Thanks to the use of personalization in the subject line they are able to reach a minimum 50% open rate (way above the industry standard). Franchise Media found the use of videos in emails to be very impactful in increasing the click through rates and is able to reach a minimum of a 21% CTR. The different campaigns they created varied from: driving adoption of the networking app to creating excitement around the event’s agenda, to proving helpful information surrounding event accommodation.
