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CUSTOMEr STORY

How The Lean Startup Co.
Harnessed the Power of
Event Data

About their event

Main point of contact

Melissa Moore, Co-Founder of Lean Startup Co. and Executive Producer of Lean Startup Week.

Company

The Lean Startup Co.

Where

New York, London, San Francisco

Industry

Technology and Startups

Favorite features

Ticket Boost, Email Builder, Networking Platform

Number of events per year

20

The Lean Startup Conference, brainchild of the bestselling book The Lean Startup, was committed to engaging their attendees in ways that were more effective and social media-savvy. Their goal was to continue pushing forward The Lean Startup movement throughout different parts of the world.

"Bizzabo's platform helped us to take full advantage of our event data and draw key insights that were crucial to our success." 

In order to strengthen the movement, one of their main objectives was to fill as many seats as possible with the right target audience who will genuinely enjoy the content. Hitting their registration goals was a crucial KPI and they often found themselves struggling through multiple tools and systems to build a successful promotional campaign. With many inefficient data siloes preventing a holistic view of their previous events, they were in need of an all-in-one platform that would help them draw the right insights that would lead them to a full house. Once they began to use Bizzabo’s platform, they were able to understand a high-level view of their events and thus make the appropriate adjustments to minimize inefficiencies and maximize success.

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Bizzabo is a terrific all-in-one event solution for the metrics-driven organizer. Plus, they offer excellent customer service. My favorite features were the ability to watch the activity stream and social sharing in real-time and maximizing the refer-a-friend ticket boost.
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MELISSA MOORE

Co-Founder of The Lean Startup Co.

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With Bizzabo’s platform, The Lean Startup Co exceeded their ambition revenue goal by 22%. Using the Ticket Boost feature, they were able to generate an additional $25,000 in revenue. Through direct sharing of the discount code on social media, they garnered over 146,000 impressions, leading thousands of more visits to their website. Through Bizzabo’s platform, The Lean Startup Co. was able to understand their events from a holistic perspective, resulting in an overdelivery on their initial KPIs.
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