Event Experience Podcast - Bizzabo

Episode 62: Event Sponsorship Hacks: Creative Strategies for the Modern Era

19 September 2022 38.32 Event Leadership

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Episode 62: Event Sponsorship Hacks: Creative Strategies for the Modern Era

Ashley Jenkins, Meg Fasy, and Brent Turner discuss fresh strategies and get guidance for attracting new sponsors and retaining current ones. — Learn More

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Episode 61: Rethinking Event Networking To Drive Meaningful Attendee Connections

6 September 2022 25:31 Event Leadership

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Episode 61: Rethinking Event Networking To Drive Meaningful Attendee Connections

Kelly Hoey dismantles everything you thought you knew about event networking in the wake of the COVID-19 pandemic. — Learn More

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22 August 2022 31:13 Event Leadership

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Episode 60: Elevate the Debate: Addressing the Events Industry’s Hottest Topics

Julius Solaris, Alon Alroy, and Nicola Kastner sit down for a lively discussion about the event industry’s most pressing issues. — Learn More

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8 August 2022 30:00 Event Leadership

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Episode 59: Ask the Experts: A Playbook To Nail Your Next IRL Event

Monique Ruff-Bell, Tania Capaz, and Paul McAvinchey join Kyana Shamloo to look back at the past six months of in-person events and explore what the future holds. — Learn More

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25 July 2022 30:00 Event Experience

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Episode 58: Leveling Up From Event Manager to Event Experience Leader

Devin and Daphne discuss the new role of the Event Experience Leader and the skillset needed to thrive in the evolving events environment. — Learn More

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11 July 2022 33:06 Event Leadership

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Episode 57: Candina Weston and Liz Lathan: Creating Experiential Moments That Matter

Candina and Liz discuss building intention into every stage of the attendee journey. You’ll learn digital and event design strategies to grow your audience and enhance the experience from beginning to end. — Learn More

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13 June 2022 00:46:27 Event Leadership

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Episode 56: Julius Solaris, Boldpush: The State of the Events Industry

Julius Solaris talks about the current state of the events industry, what is coming next, and the opportunities that abound for today’s event professionals. — Learn More

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6 June 2022 00:29:26 Event Leadership

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Episode 55: Championing Diversity, Equity, and Inclusion in Your Event Strategy with Rachel Heller

Bizzabo’s Rachel Heller talks about how to ensure every corner of your event strategy champions diversity, equity, and inclusion (DE&I) — authentically. — Learn More

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23 May 2022 00:39:04 Event Leadership

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Episode 54: Ryan Schefke and Brad Froese, Captello: Fostering Engagement at Events

Join us for a conversation with Ryan Schefke and Brad Froese from Captello on fostering engagement at events. — Learn More

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16 May 2022 00:40:24 Event Leadership

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Episode 53: Orson Francescone, Financial Times: Building Community Through Strategy Events

Orson Francescone talks about investing in a digital-first approach to events, and building community through strategic events. — Learn More

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9 May 2022 00:34:25 Event Leadership

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Episode 52: Nicola Kastner, The Event Strategist: Developing a Data-Driven Event Strategy

Nicola Kastner talks about the power of data to define event strategy and rethinking the “why” behind events. — Learn More

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9 May 2022 00:34:48 Event Leadership

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Episode 51: Event Success with Alon Alroy and Eran Ben-Shushan

Eran Ben-Shushan and Alon Alroy, two of the three co-founders of Bizzabo, talk about their new book Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences. — Learn More

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15 November 2021 00:51:10 Event Experience

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50: The Rise of Event Experience ft. Eran Ben-Shushan and Megan Murphy

Eran Ben-Shushan, Megan Murphy, and Devin Cleary discuss the Event Experience category and its origins in the evolving expectations and challenges of event organizers. — Learn More

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5 August 2021 00:52:03 Event Marketing

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49 | Kim Darling, HubSpot: Unexpected Inspiration, Sponsorships, and Business Cases in a Hybrid World

Kim Darling (VP, HubSpot) shares how HubSpot is thinking about the hybrid future, from sponsors and budgets to inspiration, all with an audience-first lens. — Learn More

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1 July 2021 00:48:55 Event Marketing

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48 | Richard Black, Superfly: Experiential Marketing in an Ever-Changing Industry

Richard Black (President, General Manager, Superfly) shares how experiential marketing continues to evolve and the importance of investing in immersive brand experiences. — Learn More

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17 June 2021 00:41:13 Event Orchestration

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47 | Rex Serrao, Salesforce: Turning Insights into Action and Guiding the Attendee Journey

Rex Serrao (Senior Director of Marketing Technology, Salesforce) discusses turning event insights into action, digital-first experiences, and guiding the attendee journey. — Learn More

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2 June 2021 00:36:26 Event Orchestration

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46 | Keyana Kashfi, Spotify: High-End Virtual Experiences, Event Production, and the Power of Audio

Keyana Kashfi (Global Director, Experiential & Content Production, Spotify) takes us behind the scenes of Spotify’s Stream On event to discuss the power of audio and producing a unique virtual experience. — Learn More

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19 May 2021 00:45:20 Event Experience

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45 | Sean Doyle, Pinterest: Designing Inclusive Experiences and Driving Culture Through Internal Events

Sean Doyle (Experiential Marketing Lead, Pinterest) gives us an exclusive into Pinterest Presents and Knit Con and discussed the importance of inclusivity and company culture. — Learn More

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5 May 2021 00:34:33 Event Orchestration

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44 | Brad Ehrlich, Markey’s: Billie Jean King and How to Produce a Hybrid Event

Brad Ehrlich, (General Manager, Markey’s) shares his experience helping clients shift to virtual events and how he and his team are already supporting the technical aspects of hybrid. — Learn More

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22 April 2021 00:27:03 Event Orchestration

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43 | Joey Graziano, NBA: How the NBA Designed the Bubble

Joey Graziano (SVP of Business Operations and Global Events, NBA) shares the story of how the NBA completely redesigned attendee experience and created the famous NBA Bubble in response to COVID-19. — Learn More

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7 April 2021 00:34:08 Event Experience

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42 | Jessica Vogol, Movable Ink: Snackable Content and Designing Hybrid Events With Empathy

Jessica Vogol, (VP Marketing, Movable Ink) shares her success in designing events with an audience-first mindset and how she’s approaching hybrid events. — Learn More

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25 March 2021 00:31:10 Event Experience

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41 | Angel Micarelli, Cramer: Event Vision and Atomizing Content To Drive Attendee Experience

Angel Micarelli, (SVP Strategy & Content, Cramer) opens up about her passion for helping clients realize their event vision through creative messaging and integrated multi-channel marketing. — Learn More

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11 March 2021 00:34:56 Event Orchestration

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40 | Stacey Gromlich, Siemens: Highlighting the Value in Virtual and Hybrid Events

Stacey Gromlich, (Director, Audience Engagement and Global Events, Siemens) shares her experience working on both the agency and corporate side of events and her tips for delivering engaging hybrid experiences. — Learn More

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10 December 2020 00:44:25 Event Marketing

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39 | Adele Durham, Haymarket Media: Michael Phelps and Driving ROI for Virtual Event Sponsors

Adele Durham, (VP of Events, Haymarket Media) opens up about her experience creating engaging events and shares her tips for uncovering what audiences really want, driving value for sponsors in a digital world, and proving virtual event ROI. — Learn More

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11 November 2020 00:32:18 Event Experience

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38 | Donna Stewart, National Urban League: Voting, Influencers, and Driving User Experience with Virtual Events

Donna Stewart (VP of Events Management, National Urban league) shares her passion and tips for focusing on the end-user experience with virtual events, the role of timelines and time management in virtual broadcasts, and the access that virtual events afford when it comes to featuring speakers and influencers that resonate with your audience. — Learn More

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28 October 2020 00:43:47 Event Experience

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37 | Kyle Suzuki, Qualtrics: From the Gaming Industry to B2B Marketing

Kyle Suzuki (Head of XM Events, Qualtrics) shares his journey from building passionate communities of gamers to building passionate communities of corporate professionals and what these audiences share in common. He also shares his thoughts on finding your passions and the 5-year plan, the value in turning virtual events into campaigns, and how he and his team have been adjusting to the new skills and circumstances of 2020. — Learn More

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16 October 2020 00:43:25 Event Orchestration

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36 | Lauren Lawson: What Corporate Event Organizers Can Learn from Nonprofits (and Birds) About Building Engaging Virtual Events

Lauren Lawson (Director of Events and Engagement Programs at the National Audubon Society) opens up about her trajectory from healthcare to conservation, lessons learned throughout her career in the nonprofit sector, and how the events team at the National Audubon Society is creating engaging virtual events now and planning for the future. — Learn More

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22 September 2020 00:35:22 Event Orchestration

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35 | Jennifer Hoffmann Roach, Bloomberg Live: Empathy, Grits, and Virtual Event Monetization

Jennifer Hoffmann Roach (Head of Audience, Bloomberg Live) shares how she and her team are taking a diversified approach to virtual event monetization, lessons learned from staging 30+ virtual events, and why good grits are hard to find. — Learn More

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15 April 2020 00:44:57 Event Leadership

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34 | Marco Giberti: Black Swans, Virtual Events, and The Future of the Industry

In this episode, Marco Giberti (Founder of Vesuvio Ventures) shares what event and marketing professionals can learn from COVID-19, featuring tips on producing virtual events and embracing a hybrid event strategy. — Learn More

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1 April 2020 00:38:03 Event Marketing

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33 | Sara Gorlick, Rakuten: Event ROI and Leading with Resiliency

Sara Gorlick (VP of Events at Rakuten) shares how to tie events to larger business outcomes, how to create a strategy to measure event ROI, and what it takes to lead through adversity. — Learn More

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18 March 2020 00:38:46 Event Marketing

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32 | Nani Shaffer, Demandbase: The Power of Events in ABM

Nani Shaffer (Senior Director of Demand Generation & Marketing Operations at Demandbase) shares how events can be part of a larger account-based marketing strategy, how to align event KPIs with goals, and why event teams should think like sales teams. — Learn More

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4 March 2020 00:34:59 Event Leadership

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31 | Heather Odendaal, WNORTH: From Grassroots to a Global Brand

Heather Odendaal (CEO of WNORTH) shares how her career in events led to the launch of WNORTH. We also discuss content, speakers, and scaling an event community from grassroots to a global brand. — Learn More

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19 February 2020 00:37:29 Event Orchestration

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30 | Gianna Gaudini, SoftBank Vision Fund: The Holy Grail of Event Planning

Gianna Cardinale Gaudini (Global Director, Head of Events at SoftBank Vision Fund) shares takeaways from her book The Art of Event Planning. Along the way, we discuss the value of finding your niche as an events professional, how to hire for an events team, the importance of finding balance in a busy schedule, tips for working with agencies, wine recommendations, and much more. — Learn More

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5 February 2020 00:38:08 Event Orchestration

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29 | Erin Flannery, Lattice: User Conferences, Kickstarting an Event Program, and More

Erin Flannery (Head of Events at Lattice) shares her thoughts on prioritizing budget within a growing event program, launching a user conference, sponsorship negotiation, feels vs. metrics, where direct mail can fit into a larger event marketing strategy, scavenger hunts, and much more. — Learn More

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22 January 2020 00:44:00 Event Experience

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28 | Chris Duke, Rubrik: Empathy in Events

Chris Duke (Senior Manager, Global Event Marketing at Rubrik) shares his thoughts on leading with empathy, working with agencies, launching a global field marketing campaign and user conference, event exhibition strategy, and his final verdict on the latest entry in the Fast and Furious franchise. — Learn More

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8 January 2020 00:32:29 Event Experience

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27 | Trista Myers, Salesforce Ventures: Dreamforce, Venture Capital, Multiple Event Partners, and Bread

Trista Myers (Head of Events, Salesforce Ventures) shares a behind the scenes look at Dreamforce, how Salesforce Ventures creates executive experiences, tips for working with multiple event partners, baking recipes, and why you should never sell yourself short when interviewing for your next role. — Learn More

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18 December 2019 00:36:35 Event Leadership

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26 | Monique Ruff-Bell, Money 20/20: Making Big Events Feel Small and Supporting Women in Leadership

Monique Ruff-Bell (Events Director at Money20/20) discusses Cannes Lions, growing your career with mentors and sponsors, how to make big events feel small, supporting women in leadership and speaking roles, and singing karaoke around the globe. — Learn More

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11 December 2019 00:34:11 Event Leadership

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25 | Andréa Long, Twilio: Driving Diversity and Inclusion Through Events

Andréa Long (Global Diversity Events Manager at Twilio) discusses Twilio’s After Hours Events program, how employee resource groups can be a powerful catalyst for change, diversity and inclusion best practices, advice for underrepresented attendees, Ben & Jerry’s, and the merits of weighted blankets. — Learn More

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4 December 2019 00:51:13 Event Marketing

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24 | Helen Stoddard, Twitter: Driving Revenue with Events (#PinkSweats)

Helen Stoddard (Head of Global Events at Twitter) discusses what it takes to create buzzworthy events, why B2B and B2C events aren’t really that different after all, and how events help drive Twitter’s revenue strategy. #PinkSweats — Learn More

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20 November 2019 00:43:04 Event Experience

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23 | Karen Merritt, LinkedIn: Talent Connect, Customer-centricity, and Space Mountain

Karen Merritt (Head of Owned and Operated Events, LinkedIn) shares a behind-the-scenes look at Talent Connect, how she and her team take a customer-centric approach to events, tips for creating networking opportunities, thoughts on segmenting audience data, and what marketers can learn from Disney Land. — Learn More

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13 November 2019 00:49:11 Event Leadership

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22 | David Adler, Bizbash: Caviar, Gummy Bears, and the Future of Events

David (CEO and Founder of BizBash) discusses the most unconventional fundraising story that you’ll ever hear, how BizBash developed an event series from their online brand, tips for securing event sponsors and partners, what it means to be a collaboration artist, the value of events in a multi-channel marketing strategy, and restaurants. — Learn More

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30 October 2019 00:44:07 Event Orchestration

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21 | Nicola Kastner, SAP: IKEA, Disney World, and Revamping SAPPHIRE NOW

Nicola Kastner (Global Head of Event Marketing Strategy at SAP) discusses the radical transformation of SAPPHIRE NOW—SAP’s annual flagship conference. She also discusses ABM strategy, creating data-driven content journeys, and what IKEA, Disney World and grocery shopping have to do with B2B events. — Learn More

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23 October 2019 00:57:01 Event Orchestration

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20 | Devin Cleary, PTC: Growing Events, Retaining Top Talent, and Making a Positive Impact

Devin Cleary, VP of Experiential Marketing at PTC, discusses how to use data and personas to grow an event, how to retain and hire top talent, how to use technology to design attendee-centric digital experiences, why events need to try harder when it comes to diversity and inclusion. — Learn More

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16 October 2019 00:36:22 Event Marketing

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19 | Janna Erickson, Drift: Hijacking Events and Hand-to-hand Combat

Janna Erickson, Director of Events at Drift, discusses why you should consider hijacking events, the art of event marketing hand-to-hand combat, managing an events team from “startup” to “scale-up”, and parleying event expertise in discussions with key stakeholders. — Learn More

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9 October 2019 00:44:18 Event Marketing

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18 | Vasil Azarov, Growth Marketing Conference: How to Growth Hack Your Event and View Your Event as a Product

Vasil Azarov, Founder of the Growth Marketing Conference, discusses how to launch an event from scratch, creatively collaborating with partners and sponsors, why you should look at your event as a product, and the best of Bordeaux wine. — Learn More

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2 October 2019 00:43:40 Event Experience

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17 | Alyson Griffin, Intel: Augmented Reality Butterflies and The Power of Storytelling

Alyson Griffin, VP of Global Marketing at Intel, shares why events are a powerful medium for storytelling. Along the way, we discussed virtually dissected frogs, snot bots, whales, Star Wars, and how Alyson went from being a pharmacist to a global marketing VP. — Learn More

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25 September 2019 00:40:30 Event Leadership

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16 | Eleni Thomas, KPMG: Mitigating Risk and Dirty Glassware

Eleni Thomas (Director of Events and Meetings, KPMG) discusses the kind of processes needed for managing 2,500 events a year, the value of networking with other event planners, what it means to be a service-oriented events department, mitigating risk in a compliance-heavy industry, and owning mistakes. — Learn More

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18 September 2019 00:35:55 Event Orchestration

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15 | Joey Hinson, TechCrunch: Scaling Disrupt and Democratizing Tech

Joey Hinson (Director of Operations, TechCrunch) discusses the challenges of scaling TC Disrupt, the value of qualitative feedback, why sometimes you’re better off not feeding attendees, the future of event technology, and how events are helping to democratize the startup landscape. — Learn More

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11 September 2019 00:38:42 Event Experience

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14 | Andrea Rosen, 99U: The Art of Curating Creativity

Andrea Rosen (Head of 99U, Adobe) shares the history of 99U and how it has evolved over the years. She discusses curating creativity, balancing experience and substance, and some of the best ways to organize to-dos. — Learn More

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4 September 2019 00:38:21 Event Experience

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13 | Steve Randazzo, Pro Motion: Authenticity and the Power of Brand Experiences

Steve Randazzo (President, Pro Motion) shares lessons learned from 30 years in events, advice for breaking through the marketing clutter, how to measure return on emotion from experiential, and how to charge your brand with authenticity and purpose. — Learn More

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28 August 2019 00:35:18 Event Orchestration

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12 | Karl Vontz, Rubicon Project: Dog Parks, Vikings, Award Shows, and Event Diversity

Karl Vontz (VP of Brand Experience at Rubicon Project) discusses the quirky expertise of awards shows, speaking to the aspirations of your audience, and what it takes to push for diversity and representation in events. — Learn More

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21 August 2019 00:39:03 Event Marketing

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11 | Chardia Christophe-Garcia, Forbes: Curating an Audience and Taking It Slow

Chardia Christophe-Garcia (Marketing Director, Forbes) shares how Forbes is leveraging in-person events to further their editorial brand, which promotional channels work best, why sometimes it pays to take it slow in your career, and the importance of knowing that not everyone is going to like you—and why that shouldn’t hold you back. — Learn More

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13 August 2019 00:43:35 Event Orchestration

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10 | Heather Henderson Thomas, Cisco: The Solutions-finding attitude, Collaboration, and Shining on

Heather Henderson Thomas (Senior Manager of Strategic Operations and Event Experiences at Cisco Live) shares a behind-the-scenes look at how to transform an enterprise event brand, bringing a solutions-finding attitude, and the key to collaboration (hint: it has a little something to do with #onshineallshine). — Learn More

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7 August 2019 00:24:38 Event Leadership

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09 | Allen Yesilevich, MC²: Blindfolds, Return on Emotion, and Billie Eilish

Allen Yesilevich (VP of Marketing + Growth, MC²) shares a behind-the-scenes look at how agencies work, the power of emotion in events, the history of MC2, and the most terrifying activation that I’ve ever heard of. — Learn More

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31 July 2019 00:35:28 Event Leadership

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08 | Kendyl Wright: Challenging Norms, Battling Anxieties and Doing Cool Sh** with Cool People

Kendyl Wright (Founder of LOUDER Experiences) shares her perspectives on working in-house and at agencies, challenging institutional norms, battling anxiety, and her personal journey to founding her own experiential agency. — Learn More

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24 July 2019 00:36:22 Event Marketing

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07 | John Heiman, Sprint: Empathy, Event ROI, Fortnite, and Immersive Activations

John Heiman (Director of Experiential at Sprint) shares how Sprint’s event strategy has become more focused over the years and how he and his team are making complex technologies more accessible with immersive activations. We also discussed event ROI, empathy, and Fortnite. — Learn More

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17 July 2019 00:42:55 Event Marketing

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06 | Colleen Bisconti, IBM: Data-driven Events, Global Teams, and Space Jam

Colleen Bisconti (Vice President of Global Conferences and Events at IBM) shares her perspectives on how the events team at IBM has become more data-driven and agile over the years, leading a team of 350 event marketers, event design, and personalization. — Learn More

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10 July 2019 00:43:33 Event Leadership

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05 | Dana Pake, InVision: Hiring for Rapid Growth, Leading with Resilience, and UX-Focused Events

Dana Pake (Senior Director of Global Experiences at InVision) shares her UX-focused approach to events, what it’s like to work as part of a globally distributed team, how to hire for a rapidly growing events program, and what it means to lead with resiliency. — Learn More

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3 July 2019 00:37:49 Event Leadership

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04 | Carina Bauer, IMEX: Sustainability, Mental Health, and Coffee

Carina Bauer (CEO at IMEX) shares a behind-the-scenes look at the world’s largest events industry trade show and her thoughts on sustainability, mental health, and finding a good cup of coffee in Las Vegas. — Learn More

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26 June 2019 00:41:36 Event Experience

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03 | Hugh Forrest, SXSW: Crowdsourced Content, Community, and Why Growth is Overrated

During this discussion, Hugh Forrest (Chief Programming Officer, SXSW) shares his perspectives on curating great content, what it takes to maintain a strong sense of community at an event with hundreds of thousands of attendees, and how events can bring people together in an increasingly digital—and at times divisive—world. — Learn More

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21 June 2019 00:38:53 Event Marketing

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02 | Kira Willner, Barron’s Group: Breathing New Life into Media Brands with Live Events

In this interview, Kira Willner (Executive Director of Brand Experience at Barron’s Group, a Dow Jones Company) shares how Barron’s Group is breathing new life into many of its brands with live events, balancing the needs of sponsors and attendees and more. — Learn More

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20 June 2019 00:32:17 Event Marketing

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01 | Lindsay McKenna, Yext: Sales/Marketing Alignment and Branded Fruit

Lindsay Niemiec McKenna, VP of Revenue Marketing at Yext, discusses how events can be used to define a company brand, the importance of sales/marketing alignment, the concept of revenue marketing and branded fruit. — Learn More

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