How Fluke Reliability Delivered a Personalized Attendee Experience With Bizzabo

Background

Fluke Reliability, a Fluke Company, offers reliability and maintenance teams the tools, software, and services they need to optimize asset performance.

Moving to Predictive Maintenance is a journey, and maintenance leaders need help along the way. However, the market is filled with solutions addressing only one aspect of the maintenance picture. Fluke Reliability delivers the holistic, comprehensive solution portfolio maintenance leaders need – not just hardware or software or services, but a combination of all three that is unique in the industry.

By offering the industry’s most comprehensive set of tools, systems, analytics, and workflow applications, Fluke Reliability enables companies to proactively extend the P-F curve. With their new condition monitoring offerings from PRUFTECHNIK, Fluke Reliability enables customers to add more value to this curve’s predictive phase. Fluke backs up their solutions with expert training, consulting, support, and specialized services.

 

“We’re fans of Bizzabo, but especially the team. We have a relationship with Heatherann, she makes time for us, and we feel that.”

— Dawn Kayatta
Senior Event Planner

 

Challenge

This was Fluke Reliability’s first year taking the Xcelerate conference online. This educational and revenue-generating event supports customers by providing maintenance and reliability training and inspiring innovation.

This past year, the team wanted to create a highly valuable experience for their attendees that allowed them to personalize their event experience. Fluke Reliability leveraged Bizzabo’s platform and resources and were able to own the show, delivering an exceptional experience. They were already using Bizzabo as a registration platform for their other events, and felt it was a natural transition to use the virtual solution. They used Bizzabo’s platform, team, and virtual production services to produce and stream a successful, high-quality event.

About their Event

Main Points of Contact

Dawn Kayatta — Senior Event Planner

Rachael Pritchard — Marketing Event Coordinator

Company

Fluke Reliability

Founded

1948

Size

2,400

Industry

Manufacturing & Electric

Key Solutions Used

Agenda Builder, Ticket Types, On-Demand

Number of Events Per Year

100+

Types of Events They Plan

Educational Conferences, Trainings, Boot Camps

Delivering a Stellar Attendee Experience

The user-friendly platform and functionality helped Fluke Reliability to drive attendee experience, from the ease of registration through event execution. By choosing a partner that met their needs and provided continuous support, they were able to focus on programming a high-value event. Dawn adds, “We were able to seamlessly engage and offer relevant, real content when they needed it.”

Rachael and Dawn noted how easy it was for their attendees to follow the registration process and access the virtual event via the Bizzabo agenda. They even hosted it on their own website, so their customers could access the event without having to find a particular email or remember a certain login.

Dawn also mentions that “Regarding the attendee experience, the look definitely outweighs many of the platforms out there. We can brand it and control what the viewer is seeing.” The platform’s brandability and customization created an opportunity for the Fluke Reliability team to carefully design their attendee experience with ease.

“Everything was totally seamless, even having new people coming in each day, everyone was able to access the event smoothly.”

— Dawn Kayatta
Senior Event Planner

Personalizing the Content Journey

To provide the same value virtually as their attendees got from the live event, Fluke Reliability built a robust agenda, offering five concurrent tracks over the course of five days. Rachael notes that the event is a “customer training and thought leadership conference,” and adds, “a lot of our customers want to see new innovative ways to use our CMMS and see what’s coming down the pipeline.” The team offered sessions with different focuses, some centered around training and others featuring discussions with other customers who shared their own stories.

By programming the content this way, attendees could switch between sessions based on what they found relevant. If one of the sessions didn’t provide as much value, customers could join one of the other sessions that were running at the same time.

 

“People really liked the capability to jump between sessions. Many other platforms don’t offer the opportunity to hop to another session.”

— Dawn Kayatta
Senior Event Planner

Xcelerate 20 Banner - Fluke Case Study

Producing a Successful Event

Fluke Reliability was able to host a virtual event that rivaled it’s in-person counterpart. The team created an experience with high production value that was extremely relevant and engaging to their customers.

 

“The whole thing was a success, all of the feedback we got from our attendees, staff, speakers, all we heard was good things. As an event planner, that’s what you want to hear.”

Rachael Pritchard
Marketing Event Coordinator

 

The event was such a success that Fluke Reliability will continue to leverage Bizzabo in their event strategy to continue delivering exceptional experiences for their audience.

Dawn adds, “With the success of Xcellerate and what the audience saw, all of our training and boot camps are going to be through Bizzabo. Because a lot of times it’s our first interaction with our new clients, we want that experience to be what we represent as a company and using Bizzabo, there’s a lot of opportunities.”

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