Cramer Partners With Bizzabo To Evolve Their Business
At the start of the pandemic, Cramer’s clients were hesitant to acquire
their own Bizzabo licenses. Companies were unsure of how long the event industry would be impacted and they expressed their aversion to financial risk. To many of their customers, putting up the capital for a license was risky because it might only be a short-term need. However, Cramer saw an opportunity to work with Bizzabo to showcase the benefits of a long-term investment while still catering to one-off events. They also saw the chance to create new revenue streams to accelerate their business.
Leveraging a Bizzabo Partnership to Drive New Business and Generate Revenue
The number one reason for an agency to partner with an event management solution like Bizzabo is because it’s a mutually beneficial relationship. Cramer has produced hundreds of meetings and events so far with Bizzabo and with each event they produce, that relationship grows even stronger.
One way Cramer has benefited from the partnership is through new business and referrals. Bizzabo shares leads as often as possible with agency partners. Over time, Bizzabo has gained a better understanding of Cramer’s ideal customer profile and has been able to curate leads that are a better fit as a result. Brendan notes that his Bizzabo customer success managers and account managers have really listened to him and took the time to vet leads so that by the time they got to Cramer, they were already qualified leads.
Cramer has also been able to create two different revenue streams by leveraging their expertise with Bizzabo. Brendan adds, “We position ourselves by offering two options to our clients. We can take their Bizzabo license and build out their website for them, or they can use our license and we will build and
manage it all for them.”
He explains how this flexible offering helps Cramer cater to a range of clients. For long-term clients who already have their own Bizzabo license, Brendan notes, “it was great to give them the confidence that Bizzabo is the right solution for them.” For those who simply plan to do one-off events, “it minimizes the risk financially” and Cramer is “still able to offer the Bizzabo platform and our expertise.”
“Bizzabo has been great. It’s not often that partners share as many leads as Bizzabo has which is greatly appreciated.”
— Brendan Martin
Business Solutions Manager
Another benefit of the partnership is that Brendan and his team have had a voice in the direction of the platform. Brendan adds, “Bizzabo listened to us in regards to updating features or any recommendations and those have gone a long way.” By having that continuous communication around potential upgrades, Bizzabo is able to offer an even more robust solution for both agencies and customers and Cramer benefits from getting to offer the very features that their clients are requesting.