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Event marketing | 29 December 2016

The Future of Business Events: The 9 Biggest Trends of 2017

Brandon Rafalson

The future of business events is approaching! Are you ready?

The event industry has come a long way in the past several years, with it has come a variety of technologies that event professionals will need to master in order to maintain their competitive edge.

Update: The events industry is constantly changing and we’re following every move. We have new 40+ page ebook dedicated to event trends in 2018 and beyond. Click here to read about the Biggest Event Trends of 2018.  

Years ago, event professionals didn’t need to think about how to implement chatbots into their marketing efforts, they didn’t need to learn how to cultivate online and offline communities, and they didn’t have the luxury of tapping into shared economies that drastically streamline event processes. Today, savvy event professionals will need to know about all of the above, and more. Fortunately, there’s help. 

A new and free eBook explores some of the biggest event trends that organizers will have to master in 2017. In the first section of the 43 pages eBook, readers will take a look at Tech Trends. Although, the industry has yet to tap into time travel, readers will take a look at how chatbots, virtual reality and live video will play a major role in the coming years.

Next, readers will examine some of the biggest Social Trends in the events space. Readers will see how Diversity has been and will continue to be a driving force for changing both inside and outside events, while also learning about Innovative Networking and Experience Strategies and Online and Offline Communities. In the final section of the book, readers will dive into Business Trends that are shaping how the industry functions. First we’ll examine the title of Business Event Strategist and its broader implications. They’ll then learn about the Gig Economy and the advantages of tapping into a Distributed Workforce model.

To help readers get the most out of these event trends, the eBook features activities and illustrations that push readers to think about how they can apply these trends to their own events.
2017-event-trends-social.pngDon’t get left in the past. Click the button below to download the eBook and learn about the biggest trends hyper-driving their way through the events industry. Your future self will thank you.


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